Business Wingmen Podcast

The 80/20 rule (officially the Praedo Principle) can sharply improve your effectiveness for driving the results you want. This show explains how to harness the principle of 80/20.

Many businesses allow toxic behaviors to occur because they don't know how to stop them, and they don't know the risks. Bullying, for example, is dangerously close to harassment, and employees will call hostile work environment to get your attention. This episode provides insight on how your organization may be facilitating toxic behaviors, and how to create a positive culture that won't allow bad...

Many leaders are either ignorant of or dismiss the value of understanding their own leadership style as it relates to how their companies perform. What's your leadership style? Don't know! There are actually 8 types, all with pros and cons that influence or get in the way of your ability to effective guide your organization to greatness. Today, we are going to discuss a few of the more well known...

Typical time management techniques are not enough in today's fast pace business world. You need to insure that you are focusing your time on your highest revenue producing activities before handling the smaller, sometimes insignificant duties of the day. Here's how.

What would you do if one day, a new competitor showed up in your market? What if that new competitor was a franchise or company with a recognizable name and deep marketing pockets? Here's an actual story of a local dry cleaners who suddenly found themselves competiting with a new test retail store from P&G. Successful local businesses can face threats from new businesses who see how well they're d...

Want to keep your job? - Deliver twice what is expected of you and do not ask to be rewarded for it. We all say we want a steady, secure job. But what will guarantee it? Make yourself hard to replace! Listen to today's episode and learn how to promise the moon and deliver the stars.

Professional introductions are part of every networking event. But the tradional 'elevator pitch' has fallen out of favor and been replaced with something more informative and less salesy. It's not easy to create one that creates interest for you and what you do so we're going to show you how it's done.

For reasons unique to your company you have decided to make some staffing changes at the department management level. In order to avoid taking your whole team by surprise you can minimize the impact with a few well thought out strategies in advance. ON this flight we talk about how to do this.

Feedback is an essential part of developing your employees and insuring they operate as you expect. When feedback is used appropriately, people will respond and thank you for caring about them. When you embrace getting feedback, your awareness grows allowing you to see what others around you see.

Business leaders often go to work only to find fires to fight on a daily basis with staff bringing more to deal with. The experienced manager will know when delegation is in order and when demonstration needs to be delivered. Less organized managers will simply do the job that someone else should be doing instead of requiring that someone else do it.

Businesses that struggle with inconsistent or poor performing employees or disruptions in workflow usually have weak or no standards that everyone is expected to follow. Inconsistent standards lead to dysfunctional cultures. This show talks about why you need standards and how to upgrade yours.

Without trust, a leader is dead in the water. Building trust as a leader requires focusing on things that create trust among your people. Here are 5 conditions that will make or break trust. This episode is based on an article published in Forbes by Nadidah Coveney of the Forbes Council.

Without the confidence to communicate effectively, many managers and leaders can feel inadequate and be perceived as ineffective. Without the confidence to communicate clearly, efficiently and directly, most business owners miss the opportunity to reach a superior level of team performance. Today, we discuss the benefits and approaches to communicating more confidently.

Today, your Business Wingmen are going to talk about planning, time management and accountability. We call these "The big three." To guide our discussion, I will be interviewing my co-host, Will Robertson. Will Robertson is the founder and CEO of Performance Strategies - a coaching, training and consulting firm in Orange County California. Since 1985 Performance Strategies has coached and trained...

One of the biggest struggles for most business owners is the feeling that they have to be good at everything involved in running their business. In truth, there are specific management areas that will drive 80+% of their results. This show discusses 5 of the biggest ones.

Company events on company time can be positive or negative depending on key manager behavorial decisions. This show looks at an example and what can be done to address the fallout before it does real damage to your company culture.

This show deals with marketing and it's effectiveness at communicating with prospective clients. People make purchase decisions based on specific criteria that's important to them. Businesses need to understand what this criteria is and how to successfully communicate to people who think this way.

The 'book' has been called the 21st century business card. Our guest today is Michael Ashley, owner of Ink Wordsmiths. He specializes in writing and editing books for his clients to elevate their profile, galvanize their brand, and better connect with their prospects and customers alike by building trust. Listen in and learn how to transform your business's perception through the art of storytelli...

In today's topic: "How To Win Customers and Keep Them Coming Back" you will learn make your sales communication more comprehensive, substantial, and precise. We are previleged to have John Kurth as our guest. With nearly two decades of consummate success as a globally based sales trainer, businessman, and entrepreneur, it’s little wonder that Huntington Beach, California-based John Kurth is among...

Marketing effectiveness depends on a multitude of components working well together. Most importantly, it's the words you use to convey who you are, what you provide and the benefits to your customers that insures success. Today's show hosts guest Linda Coss of Plumtree Marketing. She is a professional content writer and shares her insights and tips about how to optimize your markeitng with words.

Today's show talks about capital for your business. We are joined by Bennett Marks, founder of BDS Global Capital who will share his thoughts about securing capital for a variety of business needs. Bennett has a very distinguished background and contacts in capital markets around the globe. Don't miss this one if you are looking for or challenged by acquiring captial for your business.

Over the past several months, Google has added some great features to Google My Business that you should take advantage to enhance your Google My Business listing and grab viewer's attention. This can increase how you rank in local search results. Today we talk with Nick Beske, owner of PointClick, a digital marketing and web design agency that works exclusively with law firms. Nicke will teach us...

This show features Burke Franklin, CEO of Business Power Tools. Burke provides a platform for business owners, entrepreneurs, non-profits and consultants to go and source a library of apps and templates to run their business with. From planning, measuring, finance, and other vital areas required to run a successful business, Business Power Tools makes it simple to stay on top of what's going on in...

Today's show deals with the effects of overwhelm. One of the hidden threats to any business owner is 'overwhelm' and the problems it creates for running the business. When you are handling too many things because you think you need to, the shear volume and magnitude can through you off course.

Promotion vs advertising, what's the difference? Each plays a viatle role in a business trying to carve out a sustainable and profitable place in the marketplace they serve. But each does distinctly different things and if you confuse them, you'll waste precious marketing dollars without getting the client and revenue flow you need to make your business successful.