Business Tao with George Kao

Marketing experts differ on this question of whether one should publicly publish the prices of their services / programs / packages or whether to keep the mystery and make the prospective client contact you. I discuss my viewpoint on this. ** Watch video or add comment here: https://youtu.be/QKAeovZkGHQ This is a public episode. If you would like to discuss this with other subscribers or get acces...

This is a segment from the Social Media Mindset Webinar: https://www. GeorgeKao.com/SocialMedia ** Watch video or add comment here: https://youtu.be/po6CctztWAw This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

454 signups -- 7x one of my average paid classes 75% attendance! Usually free webinars get around 25% attendance from signups. 77% of attendees filled out the feedback form to receive the free recording. 6% conversion (from total signups) to the paid version of the webinar, though I didn't know what to expect / wasn't counting on the sales. If you're interested in buying the webinar, it's availabl...

People often bring up the story of how Steve Jobs launched the iPod as an innovative product that the world didn't know it couldn't live without, as "evidence" that we should just launch things we *believe* the market would love. Or they use the quote from Henry Ford, and I paraphrase here: "If I had asked what people wanted, they would've told me 'faster horses' instead of 'car' which they didn't...

As I prepare to update my Authentic Course Launches training, I’d like to clear up a major myth, as well as share the 5 pieces to think about if you’re interested in launching your own courses. Read the blog post here: https://www.georgekao.com/blog/launchingcourses As mentioned, my blog post about business model: https://www.georgekao.com/blog/businessmodel This is a public episode. If you would...

Perhaps the truest meaning of this moment is not whether you get “good” results… or whether you’ll have it easy… or whether you’ll look good. What the deeper meaning is, will depend on your life philosophy. There are multiple good answers. How would you respond to this question: “What is the higher meaning of each moment, that is more important than what’s apparent on the surface?” ** Watch video...

Manon is a community builder and entrepreneur, and leads a global community for Co-Active coaches (and other coaches.) She believes the only way to grow yourself and your business is to Simply Start and the only thing you need to know is the next step. She brings together coaches in her community so that they can grow together in business and coaching and learn from each and from inspiring experts...

Here’s an attempt to simply explain my whole marketing strategy….  There are 3 stages for every authentic business: 1. Audience 2. Offers 3. Expansion I explain in this episode. Watch the video or add your comments here: https://youtu.be/va91jWmuPZA This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Should you use a tool that automates your social media, such as Buffer, Hootsuite, etc? I’ve tried Buffer and Hootsuite, and have seen them used by some clients and colleagues. I use none of them now, and caution my clients away from such tools, especially when posting to Facebook. This episode describes why. Watch the video or add your comments here: https://youtu.be/qllc_WwJbhw This is a public...

Watch the video or add your comments here: https://youtu.be/uzuU-GYq0IY This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Watch the video or add your comments here: https://youtu.be/05uuLvAceBE This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Watch the video or add your comments here: https://youtu.be/urFN0J23d_Q This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Instead of possibly re-traumatizing our clients by selling to their "pain points" what if we emphasize their joy points, their gratitude points, their relief points? Watch the video or add your comments here: https://youtu.be/cZGfIVZgXw0 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Not only should you not be afraid to repeat yourself, you should consider doing it regularly. Have a consistent rhythm of reposting your popular articles, videos, or podcast episodes. Feel free to repeat the same ideas you’ve said before, whether in the same way or in a different way. This may give you some relief that you don’t have to constantly create new content forever (although, it is good f...

Your life is actually working perfectly. And your business? It’s exactly where it’s supposed to be. It’s not that you love all the results. However, anything and everything occurring in your life has a system behind it. There’s cause and effect. You experience the effects… and you have more choice in the cause than you realize. Read the blog post here: https://www.georgekao.com/blog/systems This i...

One of the common pieces of advice in selling and copywriting is that you need to “overcome the objections” of your prospective client. To ensure that their every concern and “what about….?” are answered so that they have zero doubt that your product/service is right for them. Let’s take a step back and consider this first: what kind of person would you rather sell to -- someone who has doubts and...

View the video or add comments here: https://youtu.be/OyNnjvkhxdE This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Check out the video and add comments there: https://youtu.be/niT0FXOMITM This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Watch video or add comment here: https://www.facebook.com/GeorgeKaoCommunity/videos/1069796693226612/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Watch video or add comment here: https://www.facebook.com/GeorgeKaoCommunity/videos/1655769081223294/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Watch video or add comment here: https://www.facebook.com/GeorgeKaoCommunity/videos/334504464081894/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Watch video or add comment here: https://www.facebook.com/GeorgeKaoCommunity/videos/190790339657675/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Listen to the master at work as he coaches some of my own clients into greater clarity with their niche! Watch video or add comment here: Tad Hargrave Niche Coaching This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Watch video or add comment here: https://www.facebook.com/GeorgeKaoCommunity/videos/553102082738329/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

Watch video or add comment here: https://www.facebook.com/GeorgeKaoCommunity/posts/10161054882829867 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com