Barton Goldenberg, Tim Bajarin

Business Success in the AI Virtual World

Business EN ↓ 45 episodes

The vision of the AI and Spatial Computing is still evolving. Integrating current business practices into a virtual world will be a business disruptor over time. This podcast with Barton Goldenberg and Tim Bajarin is focused on showcasing current examples and case studies on how many enterprise companies are already using virtual worlds to train staff, interact with field service workers and even use it for customer service and sales. Barton and Tim share how to prepare for and integrate VR, MR, and AR technology into ongoing business operations.

Author

Barton Goldenberg, Tim Bajarin

Category

Business

Podcast website

ismguide.com

Latest episode

Sep 8, 2025

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Episodes

Lufthansa - Utilizing VR and XR for Training Crews and a Better Customer Experience 08.04.2024

Lufthansa continues to innovate around these new technologies, as Tim and Barton discuss. Not only does VR and XR impact the aerospace leader in training their crews but it also adds new dimensions for their customers as well in choosing destinations, flights, planes, seat selections and more.

Mercedes Benz - Leaders in Field Service Utilizing AR 04.03.2024

The Field Service market is a $5 billion market, ripe with AR and VR possible solutions. Mercedes has fully embraced these technologies as they apply these emerging technologies to enhance: 1: Equipment Maintenance 2: Remote Assist 3: Field Inspection Collaboration and Audit Barton an Tim dive into this Field Service arena with a vision of what the fire may look like utilizing AR and VR.

Nvidia and its Rich Omniverse Platform Driving Innovation 20.02.2024

Nvidia has been a technological leader in innovation. Barton and Tim do a deep dive into Nvidia's Omniverse Cloud platform that allows future thinking companies to develop visionary applications. Eight examples of real world applications are discussed and the leading companies who are embracing these newer and more powerful technologies, made possible by Nvidia's chips.

CES 2024 Recap & Siemens' Industrial Metaverse 05.02.2024

Tim and Barton discuss their CES panels and their favorite newsworthy products and moments. Also a dive into the Siemens' CEO's keynote and the importance of Siemens' focus on industrial metaverse to digitally simulate complex systems and deliver industry-specific solutions.

Medical & Surgical Advancements Made Possible by VR and AR 10.01.2024

Tim and Barton discuss the how the evolving VR and AR enhancements are helping individuals in the medical community. Doctors, surgeons and patients are all benefiting from the expanded capabilities of these virtual and augmented technologies. From diagnostics and  refined surgical techniques to better outcomes and shorter recoveries - it's a win-win for doctors and patients alike.

Gucci- Defining The Future of The Fashion Industry 14.12.2023

In this case study of luxury fashion house Gucci, Barton discusses how the metaverse tech tools have influenced this company. As Gucci has embraced the VR and XR tools and implemented varying strategies, not only are they making money in the metaverse, they are influencing an entire fashion industry. From digital design products, reducing physical inventory, NFTs and more, Gucci is finding tractio...

Nike Raises the Bar on VR/XR Implementation 23.11.2023

Nike takes a leadership position as they take a visionary approach to utilizing VR/XR technologies for customer interaction and NFTs. No longer just sports apparel but blurring the lines with new approaches to engage customers across the multiple markets.

Verizon Making Strides Leveraging VR Technologies 03.11.2023

Barton Goldenberg and Tim Bajarin discuss the challenges facing Verizon and its strategies utilizing VR technologies.  Barton highlights Verizon and dives into two sides of Verizon's challenges: How Verizon utilizes the VR technologies in-house and How Verizon is poised to be a content creator for the metaverse.

Pfizer Innovates Using XR, AR, VR for Training and Future Factories 12.10.2023

Barton Goldenberg highlights the 174 year-old pharmaceutical company, Pfizer, and the ways it utilizes  XR, AR, and VR technologies to give it competitive advantages in future planning and in training its employees.

Marriott International Innovates Utilizing VR/AR/XR Technologies 19.09.2023

Marriott International is one of the first Hospitality brands to embrace and utilize digital tools. Its utilization of VR/AR/XR tools and apps are helping to redefine what travelers expect from a Marriott property and  are  molding new travel virtual experiences and igniting curiosity in a new generation of travelers.

Farmer's Insurance Group Utilizes XR Technology 31.08.2023

Barton delves into how Farmer's Insurance Group has embraced these new technologies early on to greatly improve training for its claims adjusters.

MayoClinic-Revolutionizing Healthcare with XR, AR, VR 07.08.2023

Tim and Barton discuss how the medical field is being changed by XR technologies with a focus on The Mayo Clinic and its decades long  experience of these technologies impacting patient care and medical training.

Apple Vision Pro's Potential for Business and Enterprise 10.07.2023

This week the podcast highlights Apple Vision Pro. Tim Bajarin was among the very first to demo this transformational product and he and Barton discuss how this product and a new generation of business apps across industries will impact the business and enterprise.

Focus on BMW Case Study Using XR Tools 03.07.2023

In this week's podcast, Barton takes a look at the auto industry's implementation of AR and VR tools, with specific focus on BMW and its robust application of these tools from design, manufacturing and customer sales.

Northrop Grumman Case Study & 1st Impression Apple Vision Pro 12.06.2023

With Apple Vision Pro's recent announcements, Tim and Barton talk of their initial impressions of this device - with a more detailed overview in a forthcoming podcast. Barton details how Northrop Grumman utilizes VR/AR to enhance their design processes.

JP Morgan Financial Services Case Study 15.05.2023

In this episode,Tim and Barton examine how financial services giant, JP Morgan , has taken a leadership position by creating virtual rooms in the Metaverse to meet the needs of their customers.  This has given them a first mover advantage that will help them instruct, inform and trade in a virtual world that is interactive and makes it possible to give their customers more personalized services.  ...

Walmart's VR-based Associate Training 24.04.2023

In this episode, Barton highlights how mega corporation, Walmart, utilizes metaverse VR technologies to become a digital leader in training their associates with real world retail scenarios.

Siemens Future Transforms via VR Digital Twins 03.04.2023

Tim Bajarin gives an update on Disney's recent metaverse pivot and Barton Goldenberg highlights Siemens case study on how Siemens creates digital twins to develop its  portfolio  for future transformative strategies.

Proctor & Gamble case study 13.03.2023

In this episode, Tim and Barton address the PC being utilized for virtual reality apps and Barton delves into a case study of Proctor & Gamble's successful implementation of  virtual gamification for consumer engagement of their product lines.

Achieving Business Success in a Virtual World - Premiere Episode 20.02.2023

Welcome to the premiere episode of Business Success in a Virtual World!  In these podcasts Barton Goldenberg and Tim Bajarin will serve as guides and counsels in navigating the tools and strategies of virtual and augmented reality environments to best serve the needs of the customer and your business.

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