Geraldine Carter

Business Strategy for CPA's

Business EN ↓ 398 episodes

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA's is the show for you!

Author

Geraldine Carter

Category

Business

Latest episode

Jul 1, 2026

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Episodes

220 Effortless Value: Price for Access, not Work 14.12.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 *Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe Here are some different ways to think about what you price.  Why?  Because what you price informs your revenue. Depending...

219 Automation as Business Strategy with Jason Staats 07.12.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 *Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe   Accountants and CPAs have loads of systems running through their tax practice. Perhaps some things must still be done m...

218 Mindset Coaching for More Powerful Results with Emma Richter 30.11.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe Today we are talking about stress and overwhelm and overworking because it's not just common in the accounting space,...

217 Get Down to 40 Hours with CPA Mastermind 23.11.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 *Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe In this episode, I share with you how you can get down to a 40-hour workweek, work with great clients you enjoy, all with...

216 Inside CPA Mastermind, with Sheila Hansen 16.11.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe   We're talking with Sheila Hansen, who is a participant, a masterminder in my program, Down to 40 Hours CPA Mastermi...

215 How to Disengage Clients to Strengthen Your Accounting Firm 09.11.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 *Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe Today we're talking about disengaging and disengagement letters and the process of letting go of some, or many of your cl...

214 Communicate Your Value More Effectively with Six Elements 02.11.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 *Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe As an accountant, chances are good you don't like selling: you don't want to be dirty, pushy, smarmy or gross. Nor do you...

213 Coaching Confidential: Where One Multi-Six Figure Coach Invests Her Cash 26.10.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 *Want one piece of business strategy delivered daily to your inbox?* Subscribe at https://www.geraldinecarter.com/subscribe Many CPAs tell me they are looking for high-paying clients. They wonder where those clients are, and “how to get them to spe...

212 Hold My Beer and Watch Me Niche, with Josh Lance, CPA 19.10.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 *Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe Many CPAs serve all kinds of clients, from service-based business owners to manufacturers to nonprofits. It seems like ac...

211 Pricing for Improved Profitability 12.10.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 Do you wonder how to price accounting services? Stop wondering, stop pricing accounting services, and start pricing for value you create. When you front-load your services with value, you have more latitude to price in a way that ensures both you a...

210 Selling Experience and Transformation Instead of Services and Deliverables 05.10.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe   I want to talk to you about experience and transformation. Why? Because if you deepen your understanding of these t...

209 How to Communicate Value More Simply and Effectively 28.09.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 Do you wish you could communicate your value more effectively? Today I cover how to communicate value in more simple terms and more effectively so that your buyers and clients have a better understanding of what they're buying and why, and to make...

208 Minting New Niches for CPAs: Inside the CHIPS and IRA Bills 21.09.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list   There's a giant new bill that just came out that we're trying to get on top of and underneath to understa...

207 The Flat-Rate Pricing Debate: Cost Plus or Value Minus? 14.09.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 Making better use of pricing tools is among the longest levers you have in your business to change your profitability, fast. Some say that Flat Rate Pricing is Cost Plus and not to use it, but I disagree, and I tell you why Flat Rate Pricing is a u...

206 Breaking Away from the Mainstream Medical Model with Dr. Lewis Weiner 07.09.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list Long time listeners to this podcast know I am on the hunt for a better business model for CPAs, than the tr...

205 Create High-Paying Clients: a 5-Step Process for CPAs 31.08.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list One of the most common questions I get from readers of my email list is:  “How do I get high-paying clients...

204 130% Revenue Increase While Working Less with Paige Gott 24.08.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 ***Want one piece of business strategy delivered daily to your inbox?*** Subscribe here: https://www.geraldinecarter.com/subscribe-main-list Sometimes you want to transition away from your current situation and create a new set up.  But between kno...

203 Killer Niche: Farm + Ag CPA with Catherine Ozment 17.08.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 Many of you know how difficult and time-consuming it can be to run a tax shop. It's all too easy to get buried under a mountain of tax, underprice services, and be in what feels like a near-steady state of chaos. My guest today is Catherine Ozment....

202 Selling Value to Create Better Clients at Higher Prices with Mark Stiving 10.08.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 Many CPAs struggle with pricing. Some have moved to flat rate or subscription pricing, and some still bill by the hour. For CPAs who are used to getting compensated for time and effort, it can be difficult to learn how to see value and to learn how...

201 Effortless Value 03.08.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 There is vestigial thinking in the accounting space that value comes from working. “If I worked hard on a thing, then you should pay me money for it.” But that's not how money works: people don't really care if you worked hard on a thing.  I want t...

200 Make Podcasting Great for Your Accounting Firm 27.07.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 On why and how podcasting can be great for your business. It has been the core of my business for four years and my business wouldn't be where it is without a podcast. I share this with you because I see few accountants and CPAs with podcasts in ni...

199 Selling Cloud-based vs Traditional CPA Firms with Brannon Poe 20.07.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 A lot of CPAs have had enough, and are looking to sell off parts or all of their business. They have options when it comes to selling. And the farther ahead they plan, the better deal they’ll create for themselves. Here today to talk with me about...

198 Killer Intel for CPAs on the Real Estate Investor Niche with Tom Wheelwright 13.07.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 For many CPAs, it feels risky to pick a cross-section of the tax-code, and burrow in. The fear is around losing clients, having to turn people away, and what if there’s a recession? Consequently, most CPAs work as generalists, and pay the price in...

197 Listening Tour: How CPAs Can Create More Value with Less Effort 06.07.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 Many CPAs work super long hours and go for periods of time where their head is down, getting the work done. But when your head is down and you’re busy, how do you take the time to find out what your clients truly want? Here today to talk with me ab...

196 CPA Mastermind: Create More Profit with Less Effort 29.06.2022

Announcing the *NEW* Client Success Stories podcast :  https://business-strategy-for-cpas-success-stories.transistor.fm/ 👆👆👆👆👆👆👆👆👆👆👆👆👆👆👆 There are a number of mindset, structure, and mechanical components that are not working well for CPAs and accountants. Many are working long hours and are underpricing. And they continue to be busy because they are positioning themselves in the ma...

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