Business on Top with Kaeli Lindholm

Today I want to share with you a portion of an academy training I did on professional branding. We believe our brand promise is the covenant we make to our client. It's the organizing principle that ties together your presence in the marketplace. It informs every decision you make- what services or treatments to offer, policies, operations, sales, etc. It basically states: What you come work with...

Have you ever wondered what it was like inside the $3Billion family-owned burger operation In N Out? This episode was inspired by one of our clients who said to me "everytime I drive through In N Out I am greeted proptly, with enthusiasm. My burger comes out quickly and its always insanely delicious. Never fails. How do we run an aesthetic operation with that kind of consistency and fluidity? Well...

While it may feel like we are easing back into the "new normal", historical trends tell us that we are about to experience an eminent economic aftershock... So here's the million dollar question that we are working through with our clients. What can I do right now that will catapult my business? ENGAGE the idea of 10x vision. Even if you never get there, you will change your thinking which will in...

Why do we hire people?  We hire people on our team to produce wealth for our business.  So if that is true, then how do we make sure each employee is producing and perpetuating profit for our company?  We use something called KPI or Key Performance Indicators… KPI is an important measurement of how well your business is doing.  On this podcast we really talk about leadership and my core philosophy...

If you're driving, make sure you save this episode to take notes I have a treat for you today.  Today I have the privilege to interview one of our incredible Leadership Academy clients who has absolutely crushed it in year one of her business… Jess Oslo is the Founder of Vantis Institute in Newport Beach CA.  She is tiny but mighty, you will learn for yourself, she is just a force to be reckoned w...

Kaeli is discussing how we think, especially during this pandemic, on today's episode. The one word that keeps coming up is survival. Chaos and uncertainty are other words associated with COVID-19, but you should embrace disruption and see it as an opportunity and a powerful strategy.   Right now, we find ourselves in uncharted waters. The future has always been uncertain, but we can pull through...

In today's episode, Kaeli discusses herself and her journey into the aesthetics field. She also talks about her personal mission and lets us in on why it's important to fully optimize your team to maximize your growth and income. After graduating, Kaeli was recruited for a sales position with Bayer Healthcare. This allowed her to learn the intricacies of working for a Fortune 500 company, and how...

In today's episode Kaeli talks to Alisha Rose Merlo, Senior Director of Professional Relations at Colorescience and Founder of The Inspo Zone. She joins us to share her journey to the aesthetics industry, the importance of elevating others and how to be the most authentic version of yourself. Leaving New Jersey to attend school for a Degree in Speech Language Pathology, Alisha knew three things; s...

In this episode of the Fierce Factor podcast Kaeli unpacks the concept of a vision… a vision is the rudder of the business. It will propel the direction, decisions, and focus of the company. In this episode Kaeli shares 5 questions to ask yourself to guide you in creating your company vision, a system for values, and direction on vision casting- enrolling your team into the shared vision of the co...

In this episode of The Fierce Factor podcast:  As we are living amidst the COVID pandemic, in the face of unrelenting uncertainty, Kaeli shares how she has developed a unique relationship with the "alpha", Type A, fierce female, the same one she meets in the mirror every morning. This episode is dedicated to someone that is not just a high performer but one who stands as the resounding strength fo...

Kaeli is talking to fifth year plastic surgery resident Dr. Deepa Bhat in today's episode. With a double major in Spanish and Brain Behavior/Cognitive Science, Deepa is now working through her plastic surgery residency in Albany, New York. She joins to discuss residency, cultural identity and the importance of knowing the value of the small steps you take. Beginning in medical school, the only thi...

In today's episode, Kaeli discusses creating compensation plans that motivate your employees. Times are tough out there and many businesses are struggling to make the pivots necessary to survive during the pandemic. Many are seeing unexpected reactivity in areas they would usually be bulletproof in. Kaeli begins by describing the three main challenges companies are currently seeing with their empl...

Today, host, Kaeli Lindholm is joined by Dylan Kemna from OptiCall. Dylan has been in marketing for 12 years now and is also the founder of the plastic surgery marketing group on LinkedIn. OptiCall helps medical practices to convert leads to clients through marketing and specialized systems developed through studies of live client calls. We are presented in this episode with four pre-recorded clie...

Today Kaeli is bringing a little dose of tough love as this topic is needed more and more everyday in her work with business leaders who are uncomfortable operating within a competitive landscape. Although people were conditioned to compete since childhood-rankings on tests, times in relay races, who gets the bigger ice cream cone- it becomes a problem when we fall back into this way of thinking a...

Today Kaeli shares a training that she led in her POP Aesthetic Leadership Academy. She describes how practices intuitively know that "patient retention" is important, but in general don't really invest the same resources into innovating for their current customers as they do to acquire new ones. She compares the patient ecosystem to a gas tank with a hole in it. As new patients come in, existing...

Zanoli Kozlowski is the Global Director of Education for Skin Better Science. She joins us today to discuss all things aesthetics, personal growth, and naturally, "The Fierce Factor". Zanoli gives us her backstory on how she journeyed from South Africa to America to become a skincare guru and who inspired her along the way. She talks about how she initially went to school to study computers but ma...

Today Kaeli shares a quick 5 minute message about why she is hosting her upcoming free 5 day bootcamp: The Aesthetic Reinvention on June 22nd. The Aesthetic Reinvention: For three months I have been talking about opportunity.  I have been urging you to lean in and magnetize abundance during times of economic uncertainty.  I've highlighted my predictions and areas for opportunity to capitalize on a...

In this week's episode of The Fierce Factor,  Kaeli goes "behind-the-scenes" on what she's learned from her top clients & guests on what it takes to become successful that no one's talking about.  She refers to recent conversations with business leaders who feel "behind",  are trying to recover, to rehabilitate, to play catch up from the COVID 19 brick and mortar business closures, and others who...

Lori Robertson is a Nurse Practitioner and leading expert in clinical aesthetics. She is a decorated podium speaker, owner of Skin Perfect Medical Aesthetics and Founder of The Aesthetic Immersion. Lori joins Kaeli today to discuss her varied career, safety, ethics and advice for nurse practitioners.  Lori begins by taking us through her exciting career path. She was an ICU nurse before moving on...

Kaeli recently had the opportunity to interview friend and marketing expert Heather Terveen. Heather is founder of The Skin CEO website and podcast. She has a background as a certified laser technician and has run her own business and tech agency. Today, Heather and Kaeli discuss their top 10 tips for marketing in the new economy. Heather is working on effective marketing with her members. Everywh...

Kaeli recently had the opportunity to get vulnerable with one of this industry's thought leaders, Dr. Sabrina Fabi. She is a board-certified dermatologist who practices out of the world-renowned Cosmetic Laser Dermatology practice in San Diego. You may recognize her as the medical news correspondent for Fox News as well as a staple on the talk show The Gist. However, she is so much more than what...

In today's episode of The Fierce Factor, Kaeli shares all the sentiments she is in response to the Covid-19 pandemic. She also focuses on how businesses and people are getting used to the new, uncertain normal. She expresses how impressed she is with the ways people are adapting to the current restrictions. Even though it seems like we're trending downwards in the economy, this could also turn int...

Welcome to The Fierce Factor. Join your host Kaeli Lindholm, a 10+ year corporate aesthetic executive turned business consultant. Kaeli's mission is to help businesswomen overcome limiting barriers and find success by aligning strategies, systems, and culture to make seven figure leaps and grow the practice of their dreams.  Kaeli started her career in a male-dominated medical sales job, moving in...