Business of Story

Pete Pachal, founder of The Media Copilot, explores how artificial intelligence is transforming the media landscape, journalism, and business communication. Pete brings over 20 years of newsroom experience from outlets like Mashable and CoinDesk to share how media pros, PR teams, and content marketers can use AI as a creative collaborator to boost productivity, maintain credibility, and craft more...

Hamlet Azarian, Founder & CEO of Azarian Growth Agency, a data-driven marketing firm that has helped tech and SaaS companies raise over $269M in funding, shares insights on how to use artificial intelligence to scale startups, digital innovation, and performance marketing. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrat...

Dan Balcauski, Founder & Chief Pricing Offer of Product Tranquility and host of the SaaS Scaling Secrets podcast, shares   that pricing isn't about finding the 'right number." It's about building a strategic system that determines WHO you charge, HOW you charge them, and how you communicate value. Most companies obsess over customer acquisition while ignoring the two other ways to grow: monetizati...

Ben Wiener, Managing Partner of Jumpspeed Ventures and author of Fever Pitch : shares how to sell your vision, raise venture capital and launch your startup using storytelling. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of  The Na...

Improve your storytelling immediately with my  The ABTs of Agile Communications™  quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of The Narrative Gym for Business , a short guide on crafting ABTs for all of your communications.  Read Brand Bewitchery : How to Wield the Story Cycle System™ to Craft Spellbinding Sto...

Gaurav Bhattacharya, CEO of Jeeva.ai…. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on.  Grab your copy of  The Narrative Gym for Business , a short guide on crafting ABTs for all of your communications.  Read  Brand Bewitchery : How to Wield the Story...

Robin Nathaniel, author of Social Media SYNC , is a former hip-hop artist turned social media strategist who helps people connect online and through speaking by using AI tools that amplify your authentic voice. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is bu...

Aaron Calafato, Award-winning storyteller, Narrative Designer and Content Strategist and host of the 7 Minute Stories podcast, shows you how to catch your stories in the wild and make a bank of unforgettable tales you can use to grow your brand and your business. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framew...

Rand Fishkin, Cofounder and CEO of SparkToro, shows you how to avoid the Google/Facebook duopoly to easily and honestly find your audience where they like to consume information and how they like to receive it to make your brand storytelling more impactful. Improve your storytelling immediately with my  The ABTs of Agile Communications ™ quick online course.  Grab your copy of  The Narrative Gym f...

Randy Olson, author of the new book, Lincoln BUT Trump: Narrative Metrics and Similarities Between Heroes and Villains , taking a page out of evolution, explores how humans select for the simplest, most problem/solution centric communications by comparing the storytelling techniques of Presidents Abraham Lincoln and Donald Trump. Improve your storytelling immediately with my  The ABTs of Agile Com...

Rande Vick, Founder of the Vick Agency and author of the new book, NeuroBranding: The Brain-Based Method to Make Your Brand Unforgettable, reveals how to use neuroscience in your storytelling to make your brand unforgettable. . Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business co...

April Dunford unpacks the proven frameworks behind her bestsellers Obviously Awesome and Sales Pitch to help you craft positioning that sells. Whether you're scaling a growth-stage startup or leading a legacy tech brand, you'll leave this episode with the tools to own your space in the market—and tell your brand story in a way only you can. Improve your storytelling immediately with my  The ABTs o...

Brand Gordon Jr., founder and CEO of Big Picture Thinking, shares how to unlock the hidden power of brand alignment to maximize your business potential. By aligning every aspect of their brand—from internal culture to customer experience—you can achieve exponential growth and stand out in today's competitive market. Improve your storytelling immediately with my  The ABTs of Agile Communications™ q...

Betsy Petrie, founder of Betsy Petrie Consulting and author of RAILS-Talk: A Tough Conversations Workbook for Managers of People , believes human to human communication is the first and final frontier. If you're looking for better collaboration from yourself and/or others, or not sure what productivity problem you're trying to solve, this show is for you. Improve your storytelling immediately with...

Erin Hatzikostas, founder of b Authentic Inc, and author of   The 50% Rule , reveals how to bring your true self to the world so you will outperform all of the schmucks out there.  Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of  The N...

DESCRIPTION: Shane McGlaughlin, founder of StoryShift Creative, explores the science behind fixed vs. growth mindset and how it impacts performance, leadership, and resilience. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of  The Narra...

Bernadette McClelland, founder of the Deliberate Disruption Academy and author of SHIFT AND DISRUPT: Stop Selling Widgets. Start Selling Wisdom , shows you how to stop selling widgets and start selling wisdom through the power of StorySelling. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influen...

Cameron Day whose job title is "Mediocrity Repellant," author of the Advertising Survival Guide trilogy, shares how to make your brand storytelling irresistible, sometimes even outlandish. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy o...

Mike Allton, AI Consultant & Trainer at The AI Hat, shares how to operationalize AI in your business to free up your brand storyteller. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of  The Narrative Gym for Business ,  a short guide on...

Gregory Shepard, founder of StartupScience. IO and author of the new book The Startup Lifecycle: The Definitive Guide to Building a Startup from Idea to Exit , share how to plan, launch, execute and exit your business. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communicati...

Mark Schaefer, Executive Director of Schaefer Marketing Solutions, talks about the insights of creating awe with your customers to thwart dull robotic AI-created content in his new book, Audacious,  Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab y...

Allison Capaldi, the Person in Charge of Brand at Zeck, shares her proven Layer Cake approach to brand building. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Grab your copy of  The Narrative Gym for Business ,  a short guide on crafting ABTs for all...

Dr. Greg Wells, author of Power House: Elevate Your Energy, Optimize Your Health, and Supercharge Your Performance , details how you activate and maintain brain health to be your best storytelling self. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.  Gr...

Aaron Godby, founder of Green Irony, a leading Salesforce and Agentforce implementor, shares how they refined their brand story of Turning AI Into Actual Intelligence and how they use it in their sales and marketing. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication...

Robert Wolfe, Founder and CEO of Zeck, shares how he has used brand storytelling to grow and exit his start-ups including MooseJaw and Crowd Rise, and how he now uses engaging stories to make board meetings way more efficient, productive, and even fun. Improve your storytelling immediately with my  The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that al...