Business of Story

Throughout the past 124 episodes, we have focused on helping you craft, communicate and find your story to the best of your ability. Telling your own authentic narrative is one of the most important skills in any aspect of your life. Creating your own story is critical, but what if it was possible to use your story to help others craft their own? What if your story was so compelling, it was able t...

How to Turn Your Stories of Loss Into an Empowering Legacy For those of us who have experienced a great loss or traumatic event, waking up the next day and continuing life might seem an impossible task. Trauma shakes us to our very core, and overcoming such an emotional impact on our psyche is a monumental challenge unlike any other. When there's a struggle for survival happening within our mind,...

We all know that story brand marketing is more than just selling your product. It's about creating an unbreakable bond between your customers and yourself through an authentic, emotional appeal. But in our age of digital marketing, the transition from print publishing to online communications can be a struggle. Our guest today can teach you how to approach story branding through every possible cha...

Telling the right story can help you in every situation. Even if you're a novice who's transferred into a completely new field, the ability to create the right narrative will make you an invaluable asset to your team. Unfortunately, most people find themselves overwhelmed in a new work environment, terrified of their lack of experience. This episode will teach you that when you have confidence, au...

How can you rise above your competition in an oversaturated market? We've all found ourselves in competition with similar brands. These competitors are often doing the exact same thing as us, and sometimes they do the service better! This is a situation that makes or breaks an organization, and there seems to be only one way to survive. Today you will learn how the right brand story separates you...

There has always been a stigma around sales. Of all the aspects of business, the sales process is the least trusted facet of the team, and for good reason! Salespersons are known to be pushy, overbearing, conniving, and to take advantage of the naive. But for many businesses, they are also the most critical members of their team; how can you sell your service without sales? To overcome this stigma...

Every business has its own set of values. Either for publicity purposes or genuine care, all organizations have principals that guide the direction of the brand's growth. But what if your values were in conflict with that growth? Would you be willing to set aside profit to keep in line with your personal story? Authentic story brand marketing demands a fearless commitment to your character, and to...

When you're presenting on stage, chairing a meeting, or even talking with a friend at a coffee shop, you may find yourself struggling to give your idea a sense of importance. I mean, how can you convey the depths of your imagination through simple conversation? Your thoughts could change the world, but without the ability to properly share it, your idea may fizzle. There is nothing more crucial th...

What if the company you ran was recognized with the prestigious "Best Places to Work" award, but life at home was not what it could be? Would you change? Ambition and bills drive us to pursue the best possible career. And that requires dedication to your work. But what happens when we place too much focus on our business? It's easy for us to forget why we work in the first place, but it's far more...

Only when faced with a great adversary does our true character show. Modern humans rarely find themselves in such a situation, many never will.  But those who experience fear during a crisis can create resiliency. It's in our darkest moments that we reveal our true character. Our guest today has used his story of tragedy to create monumental change. Author of Heretics to Heroes: A Memoir on Modern...

We often see creative people as larger than life. People like Elon Musk, Maya Angelou, and Leonardo Da Vinci seem to have achieved a level of genius that is beyond anything we could ever imagine. Creativity is a critical facet of any organization, yet we are told it's something that a special few are gifted with. But what if there was a way to change your thoughts to become more creative? Thinking...

Every day dozens of brands sneak into your mind. This genius performance of brand marketing happens on a level so subtle, you often won't recognize it has happened. How is this possible? In recent years, brand strategists have begun to harness a powerful yet underutilized tool; audio. TV commercials, radio ads, even ringtones can bring a message to millions of customers with a well-placed sound bi...

When you become proficient in your field, you'll find people coming to you for your expert's knowledge. In fact, often your ability to educate peers on your methods will surpass the methods themselves. Every business professional has invaluable wisdom, but often they find it difficult to teach in a manner that sticks. Proficiency in teaching is critical for any professional, and today's guest will...

We all have tremendous difficulty making a request. It's a humbling experience for everyone; you're exposing your vulnerability to a person who has what you need. You may feel that your message is so compelling that customers will immediately decide to get involved, but almost always, they need a direct invitation. Today's show will be breaking down the structure of an offer, and teach you how to...

On Wednesday, August 30, I toppled out of bed with vertigo. I've never experienced it before. I sat up in bed, flopped my feet on the floor and away I went. My brain was suddenly bombarded by a kaleidoscope of opaque tubes, kind of like you're falling through a narrow ice cave. Have you? I sat up in bed, flopped my feet on the floor and away I went. My brain was suddenly bombarded by a kaleidoscop...

PowerPoints are a unique medium; they have the incredible ability to bore your audience to death. Bullet points, stats, and slides with a hundred words are an effective way of putting people into a deep sleep. But what if you could make your presentation thrilling? Is it possible to channel emotions into creating a powerful visual narrative that is not only relatable, but also exciting? T ed Frank...

We often forget that success is not measured in money. We work for years to become wealthy, but lose sight of what is truly important. Capital is not the goal, it's a means for creating a better life, for you and the people around you. A change in your story, however small, can make a difference for countless others. Today's guest is an expert in how a new life story can change the world. Today's...

Often, it's incredibly difficult to connect with your audience. We've all been in that frustrating position. It's not easy to find the common ground that can make the difference between a message working or not.  But there is one big aspect that everyone on earth can relate to, and you can use to your advantage and create a powerful message. Joining us from Amsterdam is Lucas Keijning , a creative...

Have you ever had a long time achievement become a disappointment? Or worse, your dream becomes a disaster? Our guest this week is Annie Francesch i , founder of the Greatest Story Creative . Annie worked for years to attain her dream job as a writer for Disney. But once she achieved her dream she found it was not what she had hoped. That's why she gave up her long-sought career and began pursuing...

You know the feeling of being overwhelmed in business. We focus on growth, and soon find ourselves with an over complicated business, lacking a clear vision of the future. But when we try and manage this complex system, we become frustrated and confused. Take a deep breath. Let go of control. And simplify your purpose. Take a deep breath. Let go of control. And simplify your purpose. Let go of con...

Jesse Kay is one of New Jersey 's most precocious high school students who has a popular podcast, 20 Under 20's, and is becoming an expert on how to connect with Generation Z with your brand storytelling. Just as we were starting to learn how to best connect with millennials, a new generation has arrived. Generation Z is making history as the first to be raised in the age of technology, and that m...

  You might have a brilliant idea for your business endeavor, one that could catapult you and your cause to greatness. But when you try and explain it to your customers, they may not fully grasp your vision. That's where your explainer video comes in. Eric Hinson, the founder of Explanify, is here to explain the explainer video and how to use brand storytelling in it for your story marketing. Eric...

Every day a story is told on social media that reaches tens of millions of people. These stories are not big budget films or complex advertising campaigns, they're created by humans just like you. But many people believe you need an expensive camera and extensive training to create a successful narrative, and that is not true at all. That's why today we will be explaining how an intimate, authenti...

My mission for Business of Story is to help you become a better storyteller. When you have this powerful skill, you will achieve greatness. But most of our guests are already brand storytelling experts, with years of experience. Today, we will be showing you the process in action. Our guest is Temitayo Osinubi , author of Beyond Buzzwords , and host of the Marketing Disenchanted podcast , and he i...

I was struck by one theme that kept appearing in the past 100 Business of Story episodes – How stories transport us. A true story well told connects emotionally and inspires. It moves people. Aligns teams. Connects with customers. Grows revenue. And will amplify your impact. [caption id="attachment_23298" align="aligncenter" width="600"] Image from a favorite Photoshop artists, James Popsys, who e...