Business Of Social

On this episode of Business of Social, David is joined by Matt Kenny, Head of Combat Sports and Pro Basketball - Programming and Acquisitions for ESPN & ESPN+. David and Matt discuss ESPN+'s massive jump in subscribers and how they're creating their promotional content strategy for major events like PPV UFC fights. Matt breaks down how ESPN+ builds partnerships with brands and advertisers and deli...

Ben Gallagher has had stops at Nike, the NFL, House of Highlights, and is now the COO and co-founder of Full Squad Gaming. Ben oversees Full Squad Gaming's social strategy and has amassed millions of followers across platforms. Needless to say, he's been around the block. On this episode of Business of Social, we talked with Ben about what it takes to build a brand, grow its following, and keep co...

David is joined by Devin Dismang, Director of Athlete Partnerships, at STN Digital. In this episode of Business of Social, David and Devin discuss how athletes can learn to build their own brand and begin to monetize their social channels. They also outline steps that any brand, athlete, influencer or agent can take to begin making money off of social media full time. Devin has been in the sports...

David appeared on the On Brand Podcast to discuss the following: "People want to interact with people—not brands." David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. How mega-brands like Disney can use their various brands and sub-brands' social channels to amplify their message. However, D...

On this episode, David is joined by Sheena Dougher, Senior Director of Marketing and Communications, and Morgan Higgins, Senior Manager of Social Media and PR, at Jack in the Box. The duo shares valuable insights on Jack in the Box's winning social strategy and how they prioritize both "brand over time" and "sales overnight". During their discussion, Sheena and Morgan touch upon the importance of...

In this Mini Episode of Business of Social, David and Producer Will discuss this Monday's Facebook, Instagram, and WhatsApp crash. They take a look at the short and long-term effects from it and what might happen if Facebook was permanently deleted. They also discuss the "Manning Cast," ESPN's new Monday Night Football broadcast structure, why it works so well, what other events could benefit from...

On this episode of Business of Social, David is joined by Skip Wilson, Director of Global Brand and Communication for Peloton Commercial. Skip discusses how Peloton made working out at home cool and where he sees the brand headed in the future. David and Skip also talk about the importance of diversity, equity and inclusion in the workplace and look into some of the incredible ways Peloton has bec...

Have you heard of Liquid Death Mountain Water? Did you know that in only 4 years Liquid Death amassed more Instagram followers than Fiji, Voss, Smartwater, and every other water brand in the market? In this episode of Business of Social, David is joined by Hamid Saify, VP of e-commerce, at Liquid Death Mountain Water, to go over all the brilliant marketing campaigns and strategies that have helped...

In this episode of Business of Social, David is joined by Ryan Prager, Head of Social at Team Liquid, to talk about the massive rise of Esports and how brands can become more involved and reach new audiences. Team Liquid is one of the largest Esports organizations in the world and has partnerships with Verizon, Monster, Honda, Twitch, Jersey Mike's. When it comes to Gen Z there is no better way to...

On this episode of Business of Social, Sean Dennison, Director of Social Media at the NHL, joins David to discuss the NHL Seattle franchise's social strategy and the organization's plans for continued growth. The conversation highlights the significance social media has on marketing and how the distinctiveness of hockey can be utilized to generate exceptional content while bringing live game highl...

If you want your brand to stand out in the crowded field of social, how do you need to approach putting your team together to work best in the modern social age? What strategy & more importantly, staffing do you need to win in 2021? David Brickley, owner and CEO of STN Digital, and Tania Yuki, founder and CEO of Shareablee, walk you through how to create an effective social team in 2021.

On this episode of Business of Social, David is joined by Julia Spillman, CEO of EklundGomes, to discuss how Julia and her team switched their sales and marketing strategy in the midst of the pandemic. She explains how they've fully embraced digital media in the real estate world and shares how they achieved results from this strategy. Prior to the pandemic, real estate relied on showing homes and...

On this episode of Business of Social, David is joined by Crystal Ivey, Brand Manager at Diet Coke. They discuss all things product marketing and dive into the ideas and strategy behind launching a product on social. "A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer's decision to choose one product or service over another."- Seth...

On this episode of Business of Social, David hosts Preston McClellan, the PGA Tour's Director of Player Content, to delve into the world of athlete marketing and content strategy. Discover how to unlock more opportunities for your stars and establish a winning approach to set them up for success. Learn from Preston's expertise on creating effective content and implementing it into a winning conten...

On this episode of Business of Social, Tania Yuki, the CEO and founder of Shareablee, joins David to talk about the essential aspects of running a business in 2021. They delve into leadership strategies, metrics that matter, and nurturing a thriving company culture. Tania shares her expert tips on effective hiring practices, cultivating a healthy work environment, and navigating investor relations...

On this episode of Business of Social, David is joined by Christine Wixted (@wixxy), Sr. Partnerships Manager at Twitter Sports, to discuss all things Twitter! Christine gives her thoughts on the newest updates to the platform, how brands can get the most out of their partnerships, and how to utilize Twitter correctly during real time events like the NFL Draft.

On this episode of Business of Social, David is joined by Alec Palmer, Head of Product at Momentum, to discuss athletes owning their own message, the future of player/celebrity/influencer content and how to get ahead of the curve. Momentum was founded in 2019 with the goal of sharing authentic player stories and ultimately affecting the public perception of baseball. Momentum is changing the way b...

Whats the best way to market and a promote a new show for a streaming service? Should you release the episodes all at once or week to week? How does the release strategy affect your marketing tactics before, during and after release? On this episode of Business of Social, we are joined by Henry Ong, Former Sr. Global Marketing Manager, at Marvel and Disney to discuss how the largest streaming comp...

Kaitee Daley, VP of Social Media at ESPN, returns to the Business of Social podcast to discuss the current state of social media and how it has evolved since she was last on the show in April 2019. Kaitee shares how you can change your social habits to match the algorithm and speaks to the importance of having a well-rounded social team. "The difference of posting a highlight by itself vs. making...

Scott Carrington joins the Business of Social podcast to discuss the importance of authenticity and storytelling for organizations. Scott leads the Digital Marketing, Media and Advocacy team at Patagonia and shares why they put such an emphasis on their work within communities and organizations. Patagonia is all about putting action behind words and leading by example. Scott shares stories of how...

Courtney Bagby, CEO of Little Red Management, joins the Business of Social Podcast to discuss all things influencer marketing. She covers the differences between short-term and long-term deals, the importance of authenticity and consistency, and how to find the right influencer for your target demographic. Courtney also dives into the strategy behind working with one larger versus 10 smaller influ...

Monica Rigali, Global Head of Marketing and e-commerce at JanSport and Eagle Creek, joined the Business of Social podcast. She talks about the fundamentals of marketing and how she balances marketing to two different demographics on a daily basis. Monica gives advice on building brand loyalty and trust, and explains the importance of having core values, purpose and authenticity in your brand strat...

On this Mini Episode of Business of Social, David and Producer Will discuss how the "Big Game" ads have shifted and how brands will be effected in the future. They also take a look into the Gamestop and Reddit news, Elon Musk's Clubhouse debut and how virtual and live events will continue to evolve.

On this episode of Business of Social, join David and Ash Dunn, the Brand Strategy Lead at Reddit, for a comprehensive Master Class on all things Reddit, marketing, and social strategy. Ash shares invaluable insights on marketing and social strategy on Reddit, and how brands can leverage Reddit successfully. Ash also delves into leadership and the essential role of companies in promoting diversity...