Business of Endurance

In this episode, Claire Fudge is interviewed by co-host Charlie Reading. Claire, a dietician and high-performance nutritionist, shares her journey from growing up in a family-operated bakery to becoming an Ironman athlete and starting her own nutrition business. Her path took a dramatic turn following a severe accident that challenged her physical capabilities and reshaped her professional focus t...

In this episode, Charlie and Claire welcome Nick Kershaw , founder of Impact Marathons. The conversation includes details about the origin and evolution of their community-driven marathon events. Initially working in finance, Nick sought a meaningful way to contribute to projects in Uganda, leading to the concept of Impact Marathons. These events combine marathon running with impactful community p...

In this episode, Charlie Reading is interviewed by co-host Claire Fudge. Charlie shares his personal and professional journey from a farmer's son to a successful financial planner and finally to a business coach with a keen interest in artificial intelligence (AI) and goal setting. Charlie recounts pivotal moments that shaped his career trajectory, starting with the inspiration he received fr...

In this episode, Charlie and Claire welcome Claire Danson as shares her journey of recovering from a devastating accident to becoming an inspirational para athlete. Claire was involved in a tragic accident that left her paralyzed, however, determined and relentless in her approach, she treated her therapy and recovery sessions with the same discipline as her prior triathlon training. She describes...

In this episode, Charlie and Claire welcome professional triathlete India Lee to discuss her journey from a shy childhood and her aversion to drama classes, to endurance sports and beyond. Indie earned a scholarship for competitive athletics in the U.S.   Discussing the intense yet enriching experience of college sports and its impact on young athletes, Indie sheds light on the different cultures...

In this episode, Charlie and Claire welcome Sebastien Bellin, a former professional basketball player recounts his journey from global traveller with his parents, to sports as a means of cultural immersion, to eventually becoming deeply invested in the sports industry. Sebastien shares the story of his near-fatal encounter with a bombing at Brussels airport, where he was severely injured and nearl...

In this episode, Charlie and Claire welcome ultra marathon runner, Sophie Power, as she shares her unique experiences around pregnancy and racing. Sophie caught the world's attention when a photo of her breastfeeding during the UTMB race went viral. She explains the story behind the photo, revealing the roadblocks she faced from race organisers due to her pregnancy and the subsequent impact o...

In this episode, Charlie and Claire welcome Joe De Sena, founder and CEO of Spartan and obstacle racing pro, to discuss the importance of resilience in life, sports, and business. Joe shares his personal journey to resilience, instilled during his upbringing in a challenging neighbourhood and reinforced with practices including yoga, meditation, and regular physical training. He shares his innovat...

Previously called Tribeathlon, The Business of Endurance is a podcast aimed at connecting endurance sport with personal and business advancement. Hosted by Charlie Reading and Claire Fudge, the show provides a comprehensive approach to success, drawing inspiration from athletes, coaches, and motivational figures in the endurance sport domain. With a diverse range of subjects being covered – from f...

Have you ever wondered how the heart rate can affect an athlete's performance? In our latest exchange, we team up with Dr. Phil Maffetone, a trailblazer in the field of endurance training and whole health, to shed light on this intriguing concept. Specifically, we dissect the foundational principles of the Maximum Aerobic Function (MAF) methodology, unpacking the complex relationship between...

Journey with us as we take a fascinating excursion into the world of running, injuries, and recovery with our guest, the seasoned athletics consultant and physiotherapy chain co-owner, Blaise Dubois. His expertise shines through as we probe into the psychological intricacies of injury and the monumental role nutrition plays, as well as the ongoing debate around barefoot running. Hold onto your hea...

Unleash the ultra runner within you in a fascinating conversation with James Poole, an iron man, and outdoor enthusiast. Embark on an enthralling journey as we delve into James' transformation from Ironman competitions to the thrilling world of ultra marathons. Be prepared to be inspired by James' riveting experiences racing in the Gobi Desert, engaging with the underground Speed Project...

Get ready to stretch your horizons! We've got an enlightening conversation with Evan Lynch, a noteworthy nutritionist and educator, who gives us a compelling look at the lesser-known topic of relative energy deficiency in sport (RED-S) in men. Drawing from his unique journey from being an Irish race walker to a respected voice in nutritional science, Evan provides a refreshing perspective on...

What does it take to go from a humble beginning to becoming a world's leading triathlete? Katie Zaferes, our guest for today, holds the answers. From her sunny family fun activity to her Olympic dream, Katie shares an inspiring journey filled with grit and determination.  Brace yourself for a roller coaster ride as we discuss her crash in Tokyo and her amazing comeback to become a World Champ...

Prepare for an exhilarating journey as we traverse the captivating world of adventure racing, obstacle course racing, and ninja competitions with none other than Ian Adamson, a Guinness World Record holder and the reigning Ninja World Record holder. We'll immerse ourselves in the adrenaline-filled tales of global competitions, and the triumphant victories of Team Nike. From the formats of end...

Having been a former Canadian International Alpine ski racer, Raya Usher understands the intensities, pressures and physiological demands that are placed on athletes no matter what level they are competing at. Will Usher, her husband, is a full-time coach and has been coaching Triathlon for 21 years now and has guided over 200 athletes to GB Age Group success with numerous Top 10, podiums and cham...

Iain Hamilton founded OSB Events as a college project and has built a business renowned for its brilliant and accessible races. A former Elite triathlete himself, he won a lifetime achievement award in 2015 for his work developing the sport in the UK. As organiser of the award winning Outlaw Triathlon Series and the Cambridge Half Marathon (which Claire and I have raced in ourselves),  we wanted t...

In the world of triathlon, Karen Smyers is force to be reckoned with. In 1995, she etched her name in history as the first American woman to conquer the prestigious Ironman World Championship. Her triumphs continued as she secured titles like the ITU Triathlon World Championship and claimed the U.S. National Champion title three times. She is still the only woman to win the IM World Championship a...

As we draw Season 4 of the TRIBEathlon podcast to a close, I am astonished by the quality of the guests we have had and the wealth of information and inspiration we have taken from them; Mark Allen , the top-rated endurance athlete of all time, Bob Babbitt , the godfather of triathlon, Sharron Davies the Olympic and broadcasting legend and Tom Evans , the breakthrough British ultra-runner to name...

Eoin Everard is a former international runner with impressive achievements, including being a sub 4-minute miler and a five-time national champion. He has also won the 3k European Indoor Masters Championship. As a PhD holder in biomechanics and a chartered physio, he has a wealth of knowledge to share about injury prevention, including the most common causes of running injuries and key steps to av...

Tom Evans, a former British Army Captain, first made his mark on the ultra-running world in 2017, when he came third in the 251km desert ultra Marathon des Sables. Despite entering on the back of a bet with a friend, his third-place finish was the best result any European had ever achieved in the history of the race. Tom astounded once again in 2018, when he won the 101km CCC race at the Ultra-Tra...

Bob Babbitt's name is so synonymous with the sport of triathlon, he is known as its Godfather. Bob's first Ironman in Hawaii was the third in Ironman history and he has been hooked on triathlon ever since, both as a competitor and on the media side of it too. He's a passionate storyteller and is amazing at finding the real stories among the noise of the race. He is also  devoted to...

Dede Griesbauer recently became the Ultraman World Champion at the age of 52. Not turning pro until she was 35, Dede is a veteran Professional Triathlete, being a 3-time Ironman Champion and a 2-time 70.3 Champion. She is the 2016 12-hour Time Trial World Champion, where she set the course record of 258 miles, beating all of the men as well. She won Ultraman Florida in 2020 where she set an Ultram...

Michellie Jones was an Australian triathlete who won two ITU Triathlon World Championships, an Olympic silver medal when triathlon made its Olympic debut and the 2006 Ironman World Championship. She also won a gold medal at the 2016 Summer Paralympics as a guide for Katie Kelly, when paratriathlon made its debut at the Paralympics. She now spends her time coaching other triathletes and around her...

Julian Dean is a former professional road racing cyclist from New Zealand who competed as a professional between 1999 and 2013. He last rode for UCI World Tour team Orica–GreenEDGE, where he now works as sporting director. Some of his achievements include racing in and completing 7 Tour de France, 4 times Olympian and winning the 2007 and 2008 New Zealand National Road Race Championships. At the p...