Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon

Are you managing your time—but still feeling overwhelmed and unproductive? In this episode, Kimberley Seldon is joined by Angela Kristen Taylor to explore how interior designers can improve productivity by focusing on what really drives results: emotion, energy, time, and focus. Productivity isn’t just about managing your schedule—it’s about understanding what’s happening beneath the surface. When...

Want to avoid costly mistakes and keep your interior design projects running smoothly? In this episode, Kimberley Seldon is joined by Kylee Dean to share how proactive planning and clear processes can help interior designers prevent problems before they happen. From managing trades to setting expectations and staying ahead of potential issues, Kylee outlines a practical approach to running project...

Are you helping your clients make the right investment decisions—or just presenting options? In this episode, Kimberley Seldon is joined by Daniel House Club to explore how interior designers can confidently guide clients on where to splurge, where to save, and how to choose the right vendors for every project. Great design isn’t just about aesthetics—it’s about making smart, strategic decisions t...

How can innovation and sustainability shape the future of interior design? Recorded live at KBIS 2023 in Las Vegas, this episode features Kimberley Seldon in conversation with Laura Kohler, Chief Sustainability and DEI Officer at Kohler. Together, they explore how one of America’s most established companies continues to evolve through bold innovation, design leadership, and a commitment to sustain...

What does it really take to become a BOD™ BOSS—and are you closer than you think? In this episode, Kimberley Seldon is joined by Cheryl Horne and Janeen Laudenback to break down what it means to reach BOD™ BOSS status and how interior designers can position themselves for that level of success. It’s not about years in the industry or the size of your team—it’s about mindset, ambition, and your wil...

What would you do if your career suddenly changed direction? In this episode, Kimberley Seldon is joined by Julie Dasher to share how a forced career pivot led to a purpose-driven and profitable creative business. After an unexpected setback, Julie leaned into her passion and built a rug company that supports both her creativity and a global network of artisans. This conversation is a powerful rem...

How do you keep moving forward when faced with setbacks, rejection, or uncertainty? In this episode, Kimberley Seldon is joined by Mairlyn Smith for a candid conversation about navigating adversity—from career challenges to larger issues like ageism and sexism—and finding the resilience to keep going. While not specific to design, the lessons in this episode are deeply relevant for interior design...

Are you running your interior design business—or are your clients running you? In this episode, Kimberley Seldon shares what it really takes to move from the early stages of business to a mature, profitable interior design firm. Through real-world insights and experience, she reveals the patterns that hold designers back—and the leadership mindset required to move forward. Success isn’t about time...

Do you second-guess your decisions—or stand firmly behind them with confidence? In this episode, Kimberley Seldon is joined by Eric McClelland to explore how confidence impacts every aspect of your interior design business—from client communication to project execution and profitability. Confidence isn’t something you’re born with—it’s a skill you develop. Learn how to stay decisive, manage client...

What are you practicing every day—and is it helping you become a stronger design professional? In this episode, Kimberley Seldon challenges interior designers to take a closer look at the habits and behaviors they repeat daily—and how those patterns shape confidence, decision-making, and business success. Mastery doesn’t come from perfection, but from consistent practice. Whether it’s setting boun...

Are you learning new strategies—but not actually implementing them in your business? In this episode, Kimberley Seldon is joined by Jodie Carter to share how committing to implementation can completely transform your interior design business. After struggling, Jodie turned things around in less than a year by fully embracing proven systems and processes. It’s not about knowing what to do—it’s abou...

Are your client gifts memorable—or just another forgettable gesture? In this episode, Kimberley Seldon is joined by Porsche Williams to explore how interior designers can use strategic gifting to elevate the client experience, strengthen relationships, and generate more referrals. Thoughtful, well-timed gifts aren’t just a nice touch—they’re a powerful business tool. When done right, gifting becom...

How can interior designers create spaces that truly reflect culture, identity, and lived experience? In this episode, Kimberley Seldon is joined by Jeanine Hays and Bryan Mason, founders of AphroChic, to discuss the importance of representation, cultural storytelling, and inclusivity in interior design. Their work highlights stories that have long been overlooked—bringing attention to the meaning...

What does strong leadership actually look like inside a successful interior design business? In this special episode, Kimberley Seldon reflects on 15 years of working alongside Cheryl Horne, sharing the leadership qualities, habits, and “superpowers” that have helped shape a high-performing, values-driven business. From making tough decisions to building trust and staying focused on what matters m...

Are you building your interior design business intentionally—or simply reacting to what’s in front of you? In this episode, Cheryl Horne is joined by Sierra Collins to explore how interior designers can align their personal and professional goals to create a more focused, fulfilling, and successful life. Using practical tools and guided reflection, Sierra shares how clarity around your values, pri...

Are you building the industry relationships that can help grow your interior design business? In this episode, Cheryl Horne is joined by Marla Baker to discuss the power of networking, industry events, and meaningful connections within the design community. From High Point Market to educational conferences and speaking opportunities, Marla shares how interior designers can use in-person events to...

How do you build a strong working relationship with a contractor—without losing control of the project? In this episode, Kimberley Seldon is joined by Ryan Rodrigues to discuss how interior designers and general contractors can work together more effectively to create smoother, more successful projects. From communication and decision-making to client management and project flow, this conversation...

What do you do when things start going wrong on a project site? In this episode, Kimberley Seldon brings listeners behind the scenes as she works through real job site challenges with her trusted team. From delays and installation issues to difficult client conversations, this episode offers practical insight into how experienced interior designers solve problems under pressure. No project is ever...

How can interior designers create spaces that are both beautiful and environmentally responsible? In this episode, Kimberley Seldon is joined by Laura Kohler to explore the growing role of sustainability in interior design and why designers have a responsibility to help clients make smarter, future-focused choices. From water conservation to healthier living environments, this conversation highlig...

Are your interior design photos attracting the clients you actually want? In this episode, Kimberley Seldon is joined by Robin Zachary to explore the art of styling interiors for photography and why beautifully styled images are essential for marketing your design business. Designing a space and styling it for a photoshoot require different skill sets. Learn how professional styling can transform...

How do you keep moving forward when life and business become overwhelming? In this episode, Kimberley Seldon is joined by Sarah Von Dreele to discuss resilience, perseverance, and the mindset required to navigate difficult seasons in business and life. Through her own powerful story, Sarah shares how patience, practical decision-making, and steady forward movement can help interior designers overc...

How do you rebuild your interior design business in a new city—without starting from scratch? In this episode, Kimberley Seldon is joined by Christian Warren to discuss what it takes to restart and reposition your interior design business after a major life change. After building a successful business in Memphis and relocating to Los Angeles, Christian faced the challenge of beginning again while...

Are you trying to appeal to everyone—and attracting no one? In this episode, Kimberley Seldon is joined by Rachael Bozsik to explore how interior designers can strengthen their brand positioning by narrowing their focus and speaking directly to ideal clients. By leveraging the “4 Ps”—positioning, press, paid speaking, and partnerships—you can build authority, increase visibility, and create a more...

Do your internal systems support the client experience you promise? In this episode, Cheryl Horne is joined by Janeen Laudenback to discuss the behind-the-scenes procedures that help interior design firms operate smoothly, consistently, and profitably. While client-facing systems are essential, strong team-facing procedures are what keep projects organized and your business functioning efficiently...

Are your project profits disappearing because of small decisions that add up over time? In this episode, Kimberley Seldon is joined by Daniel House Club to discuss how interior designers can better protect their profit margins through smarter vendor relationships, clear client communication, and stronger operational systems. Profitability isn’t just about pricing—it’s about the decisions you make...