Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon

Standing out in interior design isn’t about doing more—it’s about being more you. In this episode, Kimberley Seldon is joined by Kelly Collier-Clark, a designer known for her bold use of wall coverings and her unapologetically authentic voice. Together, they explore how taking creative risks, defining a niche, and showing up consistently can help you build a recognizable and profitable design busi...

What if not having all the answers is actually part of building a successful interior design business? In this episode, Kimberley Seldon is joined by Sarah Von Dreele to talk about the reality of growth—how to move forward when the path isn’t clear, and why trusting the process is essential for long-term success. From building strong relationships to creating space for creative thinking, this conv...

Feeling overwhelmed in your interior design business? In this episode, Cheryl Horne is joined by Danae Branson to break down how outsourcing can help you reclaim your time, reduce stress, and grow your business more efficiently. From deciding what to delegate to finding the right support, this conversation will help you stop doing everything yourself—and start focusing on what actually drives reve...

Struggling with a scarcity mindset or afraid to charge what you’re worth? In this episode, Kimberley Seldon reconnects with former Style at Home editor Angela Lawrence, who now calls herself a “money warrior.” Together, they explore how shifting your money mindset can transform not just your finances—but your confidence and decision-making as a business owner. If you’ve ever hesitated to raise you...

What happens when your client wants everything—but their budget says otherwise? In this episode, Kimberley Seldon tackles a common challenge in interior design: clients with unrealistic expectations. When the wish list doesn’t match the budget, it’s up to you—as the professional—to lead the conversation, protect the project, and guide better decisions. Through a real project example, Kimberley sha...

When a client says, “That’s more than I expected…”—what do you do next? In this episode, Kimberley Seldon is joined by Sam Trattles to break down how interior designers can handle pricing conversations with confidence. Because negotiating your fees isn’t about reacting in the moment—it’s about preparation, positioning, and knowing your value. If you’ve ever felt uncomfortable discussing your fees...

Avoiding your numbers? That’s costing you more than you think. In this episode, Kimberley Seldon is joined by Nolan Bradbury to break down the key financial metrics every interior designer needs to understand to run a profitable business. Because success isn’t just about intuition—it’s about knowing your numbers and using them to make smarter decisions. If accounting feels overwhelming or confusin...

Sometimes the biggest shifts in your interior design business come from small, uncomfortable truths. In this episode, Kimberley Seldon shares real insights pulled from recent coaching calls and client projects—covering the patterns she sees over and over again in design businesses that are stuck, stalled, or underperforming. If you’ve ever felt like you’re doing “fine” but not growing the way you...

Great design isn’t just seen—it’s felt. And the way you communicate that feeling is through storytelling. In this episode, Kimberley Seldon is joined by Kasper Sierslev to explore how interior designers can use storytelling to market their services, connect with clients, and sell their ideas more effectively. Because marketing isn’t just promotion—it’s the story you tell about the experience you c...

What does it mean to design with intention—for your clients and the planet? In this episode, Kimberley Seldon is joined by Beth Maricic to explore how interior designers can align their work with sustainability, circular design, and regenerative practices. Because designing for the future isn’t just about aesthetics—it’s about making thoughtful choices at every stage of a project. If you want to c...

Why does your interior design business sometimes feel like feast or famine? In this episode, Kimberley Seldon is joined by Jameelah Watkins-Mallett to explore how designers can create more consistency, confidence, and abundance—by being intentional about what they say yes to. Because growth isn’t just about more opportunities. It’s about choosing the right ones. If you’ve been overcommitting, unde...

Finding your niche in interior design can transform your business—but it rarely happens overnight. In this episode, Kimberley Seldon is joined by Denean Jackson to share her journey from home staging to specializing in kitchen and bath design. Her path is a powerful reminder that building a successful design career often involves experimentation, self-reflection, and the courage to pivot. If you’r...

Think 1% doesn’t matter? Think again. In this episode, Kimberley Seldon is joined by Danielle Hendon to explore a simple but powerful habit that can transform your financial stability: saving just 1% of your revenue. For interior designers, profitability isn’t just about earning more—it’s about building habits that protect your business long-term. This conversation breaks down how small, consisten...

Dreaming of taking your interior design business beyond your local market? In this episode, Kimberley Seldon is joined by Christina Richardson to explore what it really takes to work on design projects in different cities—and even different countries. While out-of-town and international projects can expand your opportunities, they also require stronger systems, better planning, and sharper busines...

What if better systems could transform not just your business—but your life? In this episode, Kimberley Seldon is joined by Holli Appelquist to share what happened after she implemented the Business of Design® structured systems in her interior design business. The results? Increased profitability, improved team performance, and finally achieving the work-life balance that once felt out of reach....

What if starting over was exactly what your interior design business needed? In this episode, Kimberley Seldon sits down with Holli Appelquist and her team to share how implementing Business of Design™ systems completely transformed their company—in just one year. From increased profitability to better team performance and more personal freedom, this is a powerful example of what’s possible when y...

Designing a beautiful kitchen is one thing—designing a kitchen that actually works is another. In this episode, Kimberley Seldon is joined by Chef Maddy Goldberg, who brings a unique perspective from cooking in hundreds of homes. Together, they explore how interior designers can create kitchens that are not only visually stunning but highly functional for real life. If you design kitchens and want...

Nervous about speaking on camera or presenting your work? In this episode, Kimberley Seldon is joined by Jennifer Convy to share practical media training tips for interior designers who want to show up confidently—whether on stage, on camera, or in client presentations. Because visibility grows your business—and confidence is a skill you can learn. If you’ve ever felt anxious about being in the sp...

Dreaming of an assistant who can finally get you out of the weeds? In this episode, Kimberley Seldon is joined by Gina Cotner to break down what it really takes to hire and work with an assistant in your interior design business. Because the goal isn’t just getting help—it’s creating the capacity to grow, stay organized, and focus on higher-value work. If you’re overwhelmed, overworked, or unsure...

What does it really mean to be the expert in your interior design business? In this episode, Kimberley Seldon breaks down why expertise isn’t about experience alone—it’s about mindset, leadership, and the systems you rely on to guide your decisions. Because when you truly step into your role as the expert, everything changes: your confidence, your client relationships, and your profitability. If y...

What if your clients could feel like they’re living in a luxury hotel—every single day? In this episode, Kimberley Seldon is joined by Darcy Guttwein to explore how interior designers can elevate their projects by drawing inspiration from high-end hotel experiences. From thoughtful details to intentional design moments, this approach transforms everyday living into something memorable and meaningf...

Design projects don’t always go as planned—and sometimes, that’s where the best lessons come from. In this episode, Kimberley Seldon takes the stage at KBIS 2024 for a lively panel discussion on the humorous (and painful) realities of running an interior design business. From unexpected client requests to project mishaps, this conversation highlights the unpredictable side of design—and what exper...

What if real change in your business didn’t come from doing more—but from thinking differently? In this episode, Kimberley Seldon is joined by Cortney McDermott to explore how shifting your attention and awareness can transform both your life and your interior design business. From mindset to client relationships, this conversation highlights how small internal shifts can create powerful external...

Is your interior design business stuck in a feast-or-famine cycle? In this episode, Kimberley Seldon is joined by Danielle Hendon to break down how designers can manage inconsistent revenue, reduce financial stress, and build a more stable, profitable business. Because fluctuations are normal—but financial chaos doesn’t have to be. If you’ve ever felt anxious during slow periods or unsure how to p...

24 questions for 2024. This is Part 4 of 4—focused on staff. In this episode, Cheryl Horne sits down with Kimberley Seldon to tackle the realities of hiring, managing, and retaining a team in your interior design business. From delegation challenges to choosing between employees and contractors, this candid conversation offers practical insights for building a strong, supportive team. If you’ve st...