Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon

Are you making the most of LinkedIn—or treating it like an online résumé? In this episode, Kimberley Seldon speaks with Susan Kates about how interior designers can use LinkedIn strategically to strengthen their brand, build professional relationships, and attract opportunities. Susan shares practical advice on positioning yourself effectively online and creating consistency across all of your mar...

How can independent interior designers compete effectively in a crowded marketplace? In this episode, Kimberley Seldon speaks with Maury Riad of Fuigo about the fundamentals of marketing for design professionals. From building brand awareness to establishing credibility and trust, Maury shares practical strategies that help independent firms attract the right clients and stand out from the competi...

What happens when the platforms you rely on suddenly change the rules? In this episode, Kimberley Seldon speaks with Laurie Laizure and Cheryl Kees Clendenon about industry disruption, evolving technology platforms, and what recent industry changes mean for interior designers. While mergers and acquisitions can create uncertainty, the conversation focuses on how designers can protect their busines...

Are potential clients finding you—or are you hiding in plain sight? In this episode, Kimberley Seldon speaks with Rachel Moriarty about how interior designers can increase their visibility, attract ideal clients, and build stronger connections online. Rachel shares practical marketing strategies that help designers stand out in a crowded marketplace while remaining authentic to who they are. For i...

The client reveal is one of the most exciting moments in any interior design project—but it's also one of the most important. In this episode, Kimberley Seldon shares strategies for creating a memorable and successful reveal experience. From proper project sequencing to managing client expectations, Kimberley explains why a great reveal doesn't happen by accident. It is the result of following a p...

What separates successful interior designers from those who stay stuck? In this episode, Kimberley Seldon speaks with LeAnne Bunnell about the importance of continuous learning and professional growth. LeAnne shares how investing in education, improving financial management, and surrounding yourself with the right people can accelerate both personal and business success. For interior designers who...

Are your design projects starting to look a little too familiar? In this episode, Kimberley Seldon speaks with Shawna Starkman about pushing beyond safe design choices and creating interiors that feel truly unique. By exploring new sources, embracing creative risks, and involving clients in the process, designers can deliver more memorable spaces and a more rewarding experience. For interior desig...

What does it really take to pull off a flawless installation? In this episode, Kimberley Seldon takes listeners behind the scenes during STEP 10 of the BOD™ 15 Step Project Management Strategy. Recorded live on installation day, Kimberley speaks with trades and team members about the preparation, coordination, and problem-solving required to transform a project from concept to reality. For interio...

Are you using technology to make your design business more efficient—or are you missing out on tools that could save you time and money? In this episode, Kimberley Seldon speaks with Lindan Courtemanche of Heuristic, a boutique branding firm, about the apps, technology, and digital tools every small business owner should know. From productivity and organization to branding and strategy, Lindan sha...

Want to turn more inquiries into paying clients? In this listener-favorite episode, Kimberley Seldon revisits her conversation with Aysun Kuck on one of the most important skills for any interior designer: closing the sale. From the first phone call to securing a commitment, Aysun shares practical techniques that help designers communicate value, qualify prospects, and move potential clients confi...

Should interior designers charge flat fees or bill hourly? In this episode, Cheryl Horne sits down with Kimberley Seldon to tackle the most common questions designers have about flat-fee pricing. Drawing on more than a decade of teaching and coaching design professionals, Kimberley shares practical insights on pricing, profitability, project management, and client expectations. For interior design...

What does it really take to build a more profitable interior design business? In this episode, Kimberley Seldon opens the door to a live coaching session with Business of Design™ member Enza Ricco. Together, they tackle some of the most common challenges interior designers face, including pricing, collections, client communication, marketing, and business development. For interior designers lookin...

Do you trust your design instincts enough to stand behind your recommendations? In this episode, Kimberley Seldon speaks with Vicky Sanderson about one of the most important skills an interior designer can develop: having an opinion. Clients hire designers for guidance, expertise, and direction—not endless options and uncertainty. Vicky shares how designers can confidently communicate recommendati...

Can a side hustle become a profitable business? In this episode, Kimberley Seldon speaks with Brittany Chinaglia, founder of The Vintage Rug Shop, about transforming a passion project into a thriving business. Brittany shares lessons learned from building an online brand, managing growth, and creating systems that support long-term success. For interior designers considering an additional revenue...

Why do smart entrepreneurs make poor financial decisions—and how can they change their financial future? In this episode, Kimberley Seldon continues her conversation with financial expert Bruce Sellery about the mindset and behaviors that influence business success. Together, they explore how interior designers can make more intentional financial decisions, better understand risk, and create habit...

Should you say yes to every show house opportunity? In this episode, Kimberley Seldon speaks with Sarah Kidder about the realities of participating in show houses and charity design projects. While these opportunities can raise your profile and expand your network, they also require a significant investment of time, money, and resources. Sarah shares insights to help designers evaluate whether a p...

Want happier clients and smoother projects? Start by managing expectations. In this episode, Kimberley Seldon explores one of the most important skills for interior designers: setting and managing client expectations. When communication is clear and consistent, projects run more smoothly, relationships stay strong, and designers can avoid many of the conflicts that lead to frustration on both side...

Do markups make you uncomfortable? Many interior designers struggle with pricing, profitability, and charging appropriately for the value they deliver. In this episode, Kimberley Seldon speaks with Veronica Solomon about shifting the conversation from markups to margins and developing a healthier, more confident approach to pricing. For interior designers who want to increase profitability without...

Why do smart business owners make poor financial decisions? In this episode, Kimberley Seldon speaks with financial expert Bruce Sellery about the habits, beliefs, and behaviors that influence financial success. Together, they explore practical ways entrepreneurs can improve their financial health, make better decisions, and build lasting wealth. For interior designers who want to strengthen their...

Are you running a business—or have you simply created a job for yourself? In this episode, Kimberley Seldon challenges the common myths surrounding entrepreneurship and explores what it really means to be the owner of a design business. Many interior designers dream of freedom, flexibility, and control, only to find themselves working longer hours with more stress than ever before. For interior de...

Want to get your work published and build credibility as a design expert? In this episode, Kimberley Seldon speaks with design journalist Vicky Sanderson about how interior designers can work effectively with the media to increase visibility, strengthen their brand, and attract ideal clients. With decades of experience covering the design industry, Vicky shares what editors, writers, and media out...

Whether you realize it or not, you already have a brand. The question is: are you shaping it intentionally? In this episode, Kimberley Seldon continues her conversation with branding expert and author Bruce Philp about the power of positioning, confidence, and brand identity. Bruce explains why clients are drawn to designers who project clarity and authority, and how a strong brand helps you stand...

Every interior designer has encountered them: the client who wants everything immediately, the client who can't make a decision, or the client who disappears for weeks and then suddenly expects instant action. In this episode, Kimberley Seldon shares practical strategies for identifying common client behaviors and responding in ways that protect the project, the relationship, and your sanity. By u...

Do you hesitate to recommend additional products or services because you're worried clients will think you're being pushy? In this episode, Kimberley Seldon speaks with Shai DeLuca Tamasi about the art of upselling and why it is one of the most valuable skills an interior designer can develop. When done thoughtfully, upselling isn't about selling more—it's about helping clients achieve a better re...

Is your brand still attracting the clients you want—or has your business outgrown it? In this episode, Kimberley Seldon shares her own experience with rebranding and speaks with Jackie Glass about navigating a major brand transformation. As businesses evolve, brands must evolve too. A thoughtful rebrand can help designers attract better clients, support higher fees, and create a stronger market po...