Business of Design® Podcast | Grow a Profitable Interior Design Business with Kimberley Seldon

Are your vendors helping your interior design business grow—or creating unnecessary stress? In this episode, Kimberley Seldon is joined by Peter and Alex Spalding of Daniel House Club to discuss why choosing the right vendors, suppliers, and manufacturers is critical to building a profitable and professionally satisfying design business. Your vendor relationships impact everything from project eff...

How do you confidently communicate your value—and win the right interior design projects? In this episode, Kimberley Seldon is joined by Heather Ferreras-Tokan to discuss how overcoming fear, improving communication, and trusting your expertise can transform your client interactions and business results. Heather shares how she learned to confidently present the flat fee she needed to do her best w...

Is your interior design marketing getting ignored? In this episode, Kimberley Seldon is joined by entrepreneur and author Mike Michalowicz to explore how interior designers can stand out in a crowded market by creating marketing that actually gets attention. Most marketing fails because people naturally filter out what feels generic or irrelevant. Mike shares practical strategies to help designers...

Should your interior design firm take on both residential and commercial projects? In this episode, Kimberley Seldon is joined by Veronica Martin and Carrie Stinson of Two Fold Interiors to discuss the realities of managing both residential and commercial design work within one business. From client expectations and timelines to proposals and project management, commercial and residential projects...

How well do you understand your own strengths—and the blind spots holding your business back? In this episode, Kimberley Seldon is joined by Sierra Collins, with insights from Cheryl Horne, to explore how personality assessments like DISC can help interior designers improve communication, decision-making, leadership, and goal setting. Understanding your personality traits isn’t just helpful for te...

Are you playing the “let’s see what I can get away with game” when it comes to product markups? No judgement, it’s a popular method. However, there is a better way to maximize profitability when it comes to dealing with discounts, premium pricing, and trade incentives. A method that allows you to behave with integrity. Louisiana interior design and BOD™ member, Beth Walther, has done the math and...

What if one simple shift in thinking could change the way you run your interior design business? In this episode, Kimberley Seldon shares a powerful New Year reflection centered around a single word—and how intentional thinking can influence your decisions, mindset, and future success. As business owners, it’s easy to rush from one task to the next without stopping to reflect. This conversation en...

Is your content marketing actually helping you attract better interior design clients? In this episode, Kimberley Seldon is joined by Salimah Mamdani to discuss how interior designers can create strategic content that builds visibility, attracts ideal clients, and supports long-term business growth. From social media and blogs to podcasts and websites, your content is often the first impression po...

Before you set new goals for your interior design business, have you taken time to evaluate where you are now? In this episode, Kimberley Seldon is joined by Christina Falzano to discuss the importance of reflection, self-assessment, and intentional planning at the start of a new year—or any new season in business. Growth doesn’t happen by accident. Before moving forward, successful business owner...

Business of Design® Member Dane Austin shares insights from orchestrating successful client reveals. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast

Is designing for builders and developers the right niche for your interior design business? In this episode, Kimberley Seldon is joined by Crystal Collinson to explore the realities of working with builders, developers, and presentation centres—and how this side of the design industry differs from residential client work. While builder-focused projects may reduce direct homeowner involvement, they...

What if one piece of advice could completely change the way you run your interior design business? In this repeat episode, originally released as Episode 200, Kimberley Seldon celebrates a major podcast milestone by sharing 200 pearls of wisdom gathered from years of experience in the interior design industry. From client relationships and leadership to pricing, confidence, systems, and profitabil...

Can following a proven process completely change your confidence and results as an interior designer? In this repeat episode, originally aired as Episode 231 in July 2021, Kimberley Seldon is joined by Nigerian designer Joylene Agbamuchi to discuss how implementing the Business of Design™ process transformed her business and confidence in less than a year. From charging properly for consultations...

How should interior designers wrap up the year and prepare for a stronger year ahead? In this episode, Kimberley Seldon and Cheryl Horne share practical year-end strategies to help interior designers close out the year with more clarity, organization, and intention. From financial planning and goal setting to team policies and client appreciation, this conversation highlights the operational tasks...

Are design markets and industry events worth the investment for interior designers? In this episode, Kimberley Seldon is joined by Catalina Yturralde for a wide-ranging conversation about attending design markets, staying inspired, and growing professionally through industry experiences and networking. From navigating major events like KBIS to building confidence while networking, this episode off...

Could collaboration be the key to building a more profitable and enjoyable interior design business? In this episode, Kimberley Seldon is joined by longtime Business of Design® member Tina Marie Singh to discuss her innovative approach to building a collaborative collective of independent designers. Rather than working in isolation, Tina shares how collaboration, shared workloads, and collective e...

Business of Design® Members Darci Hether, LeAnne Bunnell, and Nyla Free, return to MO BOD™ with lessons they’ve learned from their best clients. It’s time to take control of your business. Become a member of Business of Design®, today: https://businessofdesign.com/podcast-category/mo-episodes/?ref=2&campaign=MOBODPodcast

Are you confidently charging what your interior design services are truly worth? In this episode, Kimberley Seldon is joined by Sydney-based designer Jodie Carter to discuss how following a proven process can help interior designers attract better clients, secure larger retainers, and build a more profitable business. From raising rates to confidently discussing contracts and money, Jodie shares p...

Can you successfully run an interior design business while living in another country? In this episode, Kimberley Seldon is joined by Allison Crawford to discuss entrepreneurship, travel, and the challenges of managing a thriving design business across continents. After combining her passion for real estate and interior design by opening a design-focused Airbnb, Allison made the leap from Austin, T...

What do you do when a great client suddenly wants to change the rules mid-project? In this episode, Kimberley Seldon is joined by Milwaukee designer Jerrica Zaric to discuss how interior designers can handle client requests that disrupt established processes, create additional unpaid work, or challenge professional boundaries. Even strong client relationships can become complicated when expectatio...

What happens when ambitious interior designers come together to solve real business challenges? In this episode, Kimberley Seldon offers a sneak peek inside BOD™ Live Coaching, where interior designers share honest experiences, business breakthroughs, implementation wins, and the challenges they’re actively working through. These monthly meetings are designed to help design professionals stay moti...

Yaron Linett, Principal Designer of Formal Traditional in the Washington DC Metro, and long-time Business of Design® member, shares advice on how to increase profits by adding services that clients want, what and how to charge and how to deal with clients or trades who want to work without you in the mix. Lots of juicy insights and incredible wisdom. It’s time to take control of your business. Bec...

What should interior designers really be sharing—and learning—during the consultation process? In this episode, Cheryl Horne puts Kimberley Seldon in the hot seat to answer three frequently asked questions from Business of Design® members about consultations, pricing, client communication, and project coordination. From why consultation pricing is public to how designers gather enough information...

Are flat fee projects actually making your interior design business profitable? In this episode, Kimberley Seldon dives into the realities of flat fee pricing and why so many interior designers unknowingly lose money on fixed-fee projects. While flat fees can create a smoother client experience and encourage greater efficiency, they are not a shortcut to profitability. Kimberley explains why track...

How do you create interior design projects that are satisfying for both you and your clients? In this episode, Kimberley Seldon explores practical strategies for protecting your projects, managing expectations, and creating healthier working relationships with clients and trades. Successful projects don’t happen by accident. They require clear boundaries, strong communication, and proactive leader...