Business of Craft

Today's guest is Anneliese Johnson. Anneliese is on-half of the mother-daughter design duo behind Eye Candy Quilts, which focuses on quilt pattern and fabric design. Anneliese also has experience working in local brick -and -mortar quilt shops, and most importantly, she's also an account manager over here at Stitchcraft Marketing. She is an expert in influencer marketing and is here to share her i...

Today's guest is Jeffrey Madoff, an accomplished director, writer, and educator who has spent over four decades working in the creative industry. He is the founder of Madoff Productions a video production company based in New York City. He is also an adjunct professor at Parsons School for design where he teaches a course on his book, Creative Careers: Making a Living with Your Ideas. In his book,...

Welcome to Business of Craft, a show designed to help entrepreneurs with fabric or fiber businesses become more successful. Our guests share best practices and teach effective marketing skills, that help crafty business owners learn to grow and scale. Let's start crafting a better business together! Today we welcome you to our kickoff for season six of Business of Craft. Leanne and Anneliese prese...

Today my guest is Lori Highby. Lori Highby is an accomplished entrepreneur and a marketing expert with over 20 years of experience in the industry. As the founder and CEO of Keystone Click, a digital marketing agency based in Milwaukee, Wisconsin, Lori has been helping businesses of all sizes to improve their online presence and grow their brands since 2008. Her passion for helping businesses succ...

My guest today Jennifer Keltner has been a maker of things from a very early age. Her first truly independent crafting involved melting crayons in an Easy-Bake Oven. She's passionate about all things fabric, quilting, embroidering, and sewing—always trying to squeeze a little "making" into every day.  As President and Chief Visionary Officer for Martingale , Jennifer leads an employee-owned compan...

Our guest today, Meg Goodman, is an award-winning podcast host and producer, and the founder and CEO of Flint Rock LLC an audio production company. Early in her career, she entered the world of advertising agencies managing notable Fortune 100 accounts. After 25+ years in advertising, including a stint running an agency, she returned to her native Chicago roots to create Pure Audio for her clients...

DeAnna McIntosh is a business strategist and retail consultant at Retailing Evolved specializing in helping retailers drive sales and increase conversions in their business. In 2020 she founded  Diversify Retail Inc to bring more attention to the issue of diversity in retailing. She joins our podcast today to give our craft retail listeners some special insights into future-proofing your  business...

My guest today is my colleague Michelle Walker. She's a Financial Strategist and an Account Manager here at Stitchcraft Marketing who began her artistic endeavor at a young age with painting and sewing. She's a small business owner of Weaverwalker, an Eco-conscious macrame-focused DIY kit & supplies business on a mission to deliver the meditative experience of macrame to everyone's home.  In May,...

My guest today Nichole Schneider is the founder and CEO of Coley International , a product development company for the craft industry. Nichole specializes in helping craft companies bring a product from concept to retail ready. She has over 20 years of buying, sourcing and product development and is an avid sewist and knitter.

My guests today are Morgan Huff and Jim Huff, Co-Founders at  Impact Analytics Group. We're discussing data analytics and software that is compatible with most point of sale (POS) systems, such as POSIM, Shopify, and even LikeSew, to provide additional information that can guide your marketing efforts. 

Mark Hyland is the CEO of Handi Quilter and former CEO of Premier Needle Arts. Mark has been involved within the craft and hobby industry for more than 18 years, manufacturing, producing and marketing of leading world wide consumer enthusiast brands found within Crochet, Knitting, Sewing, Quilting, and Longarm Quilting categories. Mark currently serves on several boards of directors within these s...

My guest today is Lyric Kinard, founder of the Academy for Virtual Teaching . Lyric is a fiber artist, quilter and author of the book, Art + Quilt: design principles and creativity exercises . In 2011, she won the award for International Association of Professional Quilters Teacher of the Year. She has written extensively for Quilting Arts Magazine, appeared on Quilting Arts TV, and The Quilt Show...

My guest today is Anastasia Williams, founder of M1R Marketing . She specializes in creative direction, consulting and coaching for the fiber world, and hosts the podcast "Fiber Radio". She joins us today as a marketing expert to talk about a grab bag of four often misunderstood topics: funnels, understanding your ideal customer, finding your why and discounting. 

My guest today is the founder of Knit the Rainbow, Austin Rivers. In addition to being a Diversity, Equity, and iInclusion professional and activist, he is also a professional actor –having toured the USA as well as 20 countries worldwide.  He holds a BA in Politics as well as a Masters of Public Administration. Lastly, Austin currently serves as the Special Assistant to the Chief Diversity Office...

My guest Cecilia Nelson-Hurt is currently the chief diversity officer at Heidrick & Struggles , an executive talent and leadership advisory firm. Prior to that position, Cecilia worked at L'oreal USA and JPMorgan Chase in prominent VP roles, further refining her expertise in the area of diversity, equity and inclusion. In our industry, she goes by the moniker @creativececi and has been an avid kni...

Today's guest is Elizabeth Townsend Gard, Endowed Professor of Law at Tulane University. She is the co-author of the a two-volume casebook, "IP: Doctrine and Application in Two Volumes" and she is also the host of the podcast Just Wanna Quilt, a research podcast focused on quilting, entrepreneurship and copyright. Elizabeth is also the director of "Durationator", a software system that aims to det...

Rebecca Inkrote, goes by the name Bex Marie, owns the company Bex Marie Design . Since 2010 she's been building websites for creative professionals. Bex is going to chat with us today about new challenges in website design. This is an encore show with Bex as we had her on BOC back in January 2020 with our wantrepreneurs series where we learned all about the basics of building a website.

David Jenyns is the founder of Systemology and SystemHub software. He is the author of the book SYSTEMology: Create time, reduce errors and scale your profits with proven business systems which has over 350 reviews on Amazon scoring 4.6 stars. He also hosts the podcast Business Process Simplified . He's a frequent keynote speaker and has a Tedx talk called "The Systems of Life" available on Youtub...

Our guest today is Erik Jensen,  Chief Strategy Officer at Predictive ROI. Erik developed the podcasting strategy that helped bolster the agency to over $2M, which was featured in the book Profitable Podcasting . Erik is also a co-author of the book, Sell With Authority .

Since 2006, my guest Benjamin Levisay has been the CEO & Director of Marketing and Sales for XRX also known as the Knitter's Universe. Founded over 35 years ago by his uncle and father, XRX is the publisher of the now retired Knitter's magazine as well as books and Stitches events.    m2yvcc7f

Chad Hendricks is the founder and president of Brand Outcomes, an agency focused on helping businesses recruit and retain truck drivers.  He also hosts the podcast "Recruit and Retain: Trucking Edition" on the same topic.

Michael Bird is the co-founder and CEO of Spindustry , a digital marketing agency based in Des Moines IA. Spindustry is a leader in  producing e-commerce solutions, web applications, and digital marketing programs for their clients. In Episode 3 Leanne and Michael discuss bringing on an e-commerce component to your business and some of the challenges involved. 

Our guests today are Abby Glassenberg and Darrin Stern. Abby co-founded Craft Industry Alliance and now serves as its president. She's also a sewing pattern designer, teacher, and journalist. Darrin Stern is the Business Development Director at Koelnmesse, Inc. Darrin and Abby have partnered together to bring Koelnmesse's successful European industry tradeshow model, h+h Cologne, to the United Sta...

Have you been thinking about how your fiber or fabric business can continue to adapt and thrive? Well, you're listening to the right show because that's our theme for Business of Craft season three…Resiliency! Today Leanne Pressly is chatting with Laura Cameron, Director of Operations at Stitchcraft Marketing. The two cover lots of topics and tips you can use to focus in on your ideal customer and...

A quick preview of what's coming up in Season 2 of Business of Craft, launching March 1, 2022.