Business of Apps Podcast

ChatGPT. By now this AI tool’s name is so familiar to you, it took only a few months for the OpenAI breakthrough Artificial Intelligence tool to touch so many business and non-business related areas. Articles, TV interviews, podcasts, never ending Twitter exchange of thoughts, hopes and fears for this brand new tech. But how can we apply ChatGPT to the App Store Optimization? To answer this questi...

It was late March 2018, a pretty unassuming day. Except this is when Apple launched its SKAdNetwork. I bet back then many people weren’t sure what letters in this acronym should and shouldn’t be capitalized, let alone what impact this ad network API from Apple will have on the app industry. Five years forward - it is one of the most discussed topics among mobile app marketers, app publishers, ad n...

If you are an app marketer, one of the ways you can slice the app marketing pie is to cut it into paid and free parts. Of course, when you think about the free part, App Store Optimization comes to mind. To be fair, it’s not entirely free but the idea is that you don’t pay for all app installs you get with ASO techniques. When you mind wonders about the paid part, chances are paid ads with Apple’s...

For more than a century scientists have been trying to pin down what sets us humans apart from the rest of the animal kingdom. The most prominent feature that seems to be doing the job is collecting, sharing, and storing information. You, as an app marketer, are always on the quest for new information, namely - to learn from your peers how to handle various parts of the app marketing equation. So...

Generative AI ChatGPT and leveraging the power of AI for app analytics. Following this new trend, app marketers don’t want to be left behind and actively explore what this new flavor of artificial intelligence and automation has to offer. But this is not to say that Influencer marketing has stopped working, that influencers have lost their power of persuasion. Absolutely not. We are still human be...

Stores. We all visit several times a week a grocery store, once a week we may check out what’s cool in a nearby mall but what store do we check sometimes a couple of times a day? Right - it’s either Apple’s App Store or Google Play. Social Media, Instant Messaging, e-Commerce, streaming apps, and on and on, we download apps on our smartphones or a tablet on so many occasions. I don’t think you are...

One of the pillars of mobile app growth is App Engagement. Month after month, year after year this is the never-ending challenge for every app marketer or mobile product manager out there. This is what keeps them up at night and put them on a plane to fly to the next app industry conference to learn more about it. It doesn’t matter what country’s app economy we’re talking about or app category - a...

Look around, wherever you’re listening to this episode, many products you can see have three people associated with them - consumer, marketer, and developer/builder/designer - you get the point. So hence the following questions are always involved. What does the consumer want? How to make sure the product is what the consumer is looking for? And how to build the damn thing to meet those needs? Try...

Throughout the year we host around 50 episodes to introduce you to an app marketing technique, explain how app subscriptions work, dive into app monetization strategy building, to share tips and tricks for app marketing on holidays, and much more. But at the beginning of the year, we get together with people from Data. Ai (formerly known as App Annie) to give you a bird-view perspective on the app...

One of the biggest causes of our fears and worries is uncertainty. Ask any app marketer “What’s on your mind more than anything else?” and chances are you will hear something like “how well do I know what are the channels that bring me most of my app users today?” App attribution is important like never before, I know it may sound like a cliche but it’s true. In this episode, we have Mateusz talk...

When you think about the Internet, what words come to your mind? Essential, cross-cultural, crucial for governance, and the word free would pop up as well. Yes - we pay for many online services, these days primarily for subscriptions, and mobile apps are a huge part of that. But on the other hand - there is a free part of the Internet. But what do we mean it’s free? How do you monetize a free mobi...

Today I’d like to continue the Influencer marketing theme, covering with Marion running an Influencer marketing campaign. Now previously on this podcast, we covered this topic conceptually multiple times, and I bet you read about its pros and cons on blogs, watched presentations, etc but this time I want to focus specifically on launching your own campaign, I want to give you an example of how it...

We’ve just passed the holiday season, perhaps some people are still under the impression from the gifts that they got this Christmas. Hence my question - how do you decide what to buy? Of course, your mental journey of making a decision probably starts with “what does she or her like?”, “what does she or he need?” - totally fair. But how do you decide what brand to buy from? Can’t say definitely a...

This is the first episode we record in 2023, so Happy New Year everybody! It was another turbulent one, to put it mildly, and so let’s talk about something light - like games. Specifically mobile games. To be very specific - gaming apps marketing. People turn to games during holidays as one of the best ways to give their minds a bit of a break and in fact, this is what they tend to do when they co...

Apple launched subscriptions on the app store back in February 2011. Today, when you think about what apps are powered by this business model, it’s obvious that it’s way more than paying to stream media content on a monthly basis. It’s about gaming, fitness & health, photography, education, and much more. The reason why Apple introduced this model was to give app developers a new way to genera...

In every technology, and mobile is not exception, there are transitional moments when a new tech comes in that drastically change the game. For mobile Augmented Reality is that technology and by now it is way more than Pokemon GO - admit when you’ve heard the term, it was what popped up in your mind. Today AR is about education, shopping, navigation and more. To me the best application for Augment...

Something tells me that among people who listen to this show there are some who do remember how a dial-up modem should sound like when you’re connecting to the Internet. These people witnessed the fight for dominance between the Internet Explorer browser from Microsoft and the one from the Mozilla Foundation. Now, I’m not sure people are that familiar with terminology like Web 1.0, Web 2.0, Web 3....

Back in the day, when app developers made money selling copies of their apps, a growth strategy was important, then in-purchases came along and the necessity to retain app users, by having a solid strategy, became even more important. Today, when app subscriptions are the name of the game, it is absolutely crucial to have a robust app growth strategy to build a profitable app business. Chances are...

I remember a few years ago there was an app industry-wide research conducted with tens of thousands of app developers to reveal what it was like for them to be a part of the mobile app ecosystem. One of the findings was that there was only a very small number of them for whom developing apps was a hobby. The bulk of people went into mobile app development to make a living. How to grow my app user...

Every industry has these moments - everybody is chugging along, no drastic changes are on the horizon, and then all of a sudden boom - rules of the game are changed significantly. For the app industry that change was the introduction of the SKAdNetwork by Apple a couple of years ago. For some that was the moment of shock and terror, for some folks who kind of saw it was coming, it was just the mom...

On this podcast, we had app marketers, developers, advertisers, and experts in various areas of the app industry. All these people shared their expertise, gave their take on challenging questions, and shared their dreams and hopes for the industry. Today, I want to give you a perspective from somebody who is, in my opinion, in the best position to give us a bird-view of the app industry and talk a...

Imagine you have your bakery shop. I’m sorry if you’re listening to this episode before your lunch but it will help me to make the point :-) Anyway, you see people coming through the door every day and some of their faces are familiar to you - they’ve become your recurrent customers. Now, as much as you like to see familiar faces and possibly become pals with these people, it’s not the end of the...

On one hand, you know how deep mobile has penetrated our lives, how universal it is, so you realize the potential of your app project. On the other, the same reasoning drives so many competitors and you know how hard it is to win people’s attention and grow your app business. So, today Dr. Gonzalo and Peter will tell you about services and tools that can help app marketers to grow their app busine...

You know, quite often in marketing a strategy that was proven to be really effective in one area, finds its second application with the other. Usually, it happens when you take a holistic approach and all of sudden you can see that your calculation of why certain ad creatives or targeting work with one audience, should absolutely work with others. From the inception of both Apple’s App Store and G...

When you are a mobile app marketer, holidays mean a bit more than just the days to spend more time with friends and family and have a chance to escape thoughts about work. In fact, I’m sorry to say, but for the thoughts, it’s the opposite - every app marketer, and marketer in general for that matter, knows that the holidays are the time when you can get more traction for your app, more traffic, an...