Business of Apps Podcast

Mobile app marketing is a journey, that starts the moment a person sees an ad for a mobile app and finishes when she or he takes an action - buy an app copy, subscribe to it, register for a service or make an in-app purchase. And to be really accurate, it doesn't stop there - app developers and brands need their app users to stay loyal and continue to use the app and generate revenue over time. In...

It is the app that both tech pundits and regular people like you and me talk about. Admittadly not all us use the app but we have heard about it many times for sure. TikTok. According to SensorTower, this February TikTok had the biggest number of downloads on both iTunes App Store and Google Play, beating WhatsApp, Facebook and YouTube. Source: Sensor Tower. As with all apps those popularity rise...

The COVID-19 pandemic has impacted all of us, in one way or another. Many marketers and businesses are finding it difficult to know which specific steps to take to handle this crisis. Today’s guest is Lexi Sydow, a data analyst at App Annie . We invited Lexi to come on the show to talk about specific steps marketers can make today to restore their business growth. Today’s Topics Include: ⏰ How mu...

Storytelling has been around since the beginning of time, and it continues today. In fact, it's really crucial for how our society and economy work nowadays. Think of TED Talks and Apple Inc. keynotes and you'll get an idea for what is a high standard for storytelling today.   But how does it apply in app marketing, especially during the COVID-19 pandemic?  Empathy and resonance are the key becaus...

What do you do all day? What does it take to be efficient and organized? Our lives are busy and hectic. We struggle to get everything done because there just isn’t enough time.  A life of a mobile marketer isn't any different and, most likely, even more complicated than the most of us. Today it’s impossible to do marketing without automating repetitive tasks. Today’s guest is Paul Müller, co-found...

When several years ago Apple split the App Store on Games and Apps, it did so by a very good reason. By that time it was obvious that the whole app ecosystem was clearly divided between these two - mobile games and all other kinds of apps. This split has profound implications for app marketing.  Today’s guest is Anh Nguyen, Director of Performance Marketing at Wolt, a food delivery app. Previously...

What comes to mind when you think of Silicon Valley startups? Growth strategy? Sustainable app business? In fact, an app growth strategy is the topic on a white board of so many app startups around the world. It's hard to overstate how important it is to come up with the right one. Mistakes cost app brands and developers stress, time, money and, in many cases, cause their dreams about having susta...

Open any online marketing publication, e-book, webinar or YouTube video of a presentation about  app marketing, chances are it will be about doing marketing for B2C (stands for Business Two Customers) apps. In fact, the bulk of available materials cover techniques, hints, tricks, use case of how to market a mobile app to an end user. That's cool but there is the other part of the equation - B2B ap...

It doesn’t matter how good a product or service is, if you can’t connect it with people who would benefit from it. Who are your customers? How often do they use your product or service? How can you improve your product or service? Today’s guest is Omri Argaman, co-founder and CMO of Zoomd . Omri details mobile app user acquisition through digital marketing tools. Today’s Topics Include: Challenges...

More than two million apps are available in the Google Play store and 1.8 million in the Apple app store. With so many apps, how can indie and enterprise developers get their apps noticed and connect with users? If people can’t find your app, all your efforts are wasted. It's all about app discovery. Today’s guest is Scott Tomkins, senior vice president of Digital Turbine . He describes how to get...

Welcome to the world of apps and app analytics. You would need to think hard to find a single area in our lives that isn't influenced by mobile apps. Long passed the moment of novelty and today the major measure stick for mobile apps success is how much value do they bring to people's lives. Now, if you are a brand or publisher you need somebody who can take a bird view on the whole app ecosystem...

  Is Influencer Marketing efficient for an app promotion? What is Influencer Marketing you ask? In a nutshell, it's how social media users with big number of loyal followers help brand to promote their products and services. Apps are just another product that Influencers can help brands with. Influencer marketing is the most powerful form of marketing because of accurate product-audience fit. Toda...

Are you happy about your app marketing copy? Why is it so important to get it right? As you're reading this paragraph, tens of thousand people around the world are scrolling through search results in the App Store / Google Play app to find an app they need for some occasion or just because they've got bored. On one hand - the choice is spectacular, you can get an app for pretty much anything you c...

In the early 2000s, digital marketing for online commerce companies centered on relative keywords. The key component of search engine optimization (SEO) emerged to increase traffic to websites to generate leads, make more sales, and grow businesses. History repeats itself. App store optimization (ASO) followed to include similar techniques to apply to apps. To move forward and push decisions that...

Every app project starts with an idea or concept that translates into development, testing, and marketing. Increasing an app’s visibility in app stores and attracting new customers used to consume too many resources and created a data intense process.  Today’s guest is Thomas Kriebernegg, CEO and co-founder of App Radar to improve app store rankings and get more users. He describes how App Radar c...

We live in the world of millions mobile apps that have penetrated all areas – work, entertainment, healthcare, art and many more. Every app on your smartphone has many users and all these people have their slightly different use case, may have their questions about its interface, some tech issues that need to be resolved and on and on. Obviously each app developer wants to have her or his app user...

65% of all mobile app installs come from search, this single data point compels all app marketers have the App Store Optimization technique, aka ASO, in their mobile app marketing toolbox. Since the inception of the iTunes App Store ASO has evolved and went through lots of trial and errors.  Today’s guest is David Bell, co-founder and CEO of Gummicube, which is a provider of App Store Optimization...