Business Mastery Podcast

Send us Fan Mail Dawn talks with Samantha Harman, an editor and public relations expert, about everything you need to know to make public relations work for you.        In this episode… Who is Samantha Harman and who does she serve? (1:22).   How long do you have to be in business before you seriously start thinking about PR opportunities? (2:00). How to start your PR. (3:11).  How to get started...

Send us Fan Mail Dawn talks about taking care of ourselves so that can continue running our businesses. Dawn and Meisha Osorio,          In this episode… Who is Meisha Osorio, and who does she serve? (1:31).  Why Meisha was heading for burnout. (2:10). Meisha’s four pillars. (5:40).  What you need to do each day in the four pillars (it starts with a mindful morning). (6:31).  Everyone will have th...

Send us Fan Mail Dawn talks with Audra Allen, a Creatives expert, about how, as entrepreneurs, we are all Creatives. Many business owners often forget this. Dawn and Audra discuss how we can protect this very important part of what we do, and how we serve and give, as business owners.        In this episode… Who is Audra Allen, and who does she serve? (1:21).   How can we understand, foster, and k...

Send us Fan Mail Dawn talks with Chelle Shohet, an international stylist, coach, speaker, and author, about understanding your own value so we can do better business.       In this episode… Who is Chelle Shohet and who does she serve? (1:20).   How Chelle gets started in the process to release women from their judgments so that they can show up bigger on the outside. (3:08).  Post-pandemic, how do...

Send us Fan Mail Dawn talks with Eloise Steen, a Google Ads expert, and uncovers the mysteries of Google Ads.       In this episode… Who is Eloise Steen, and who does she serve? (1:17).   Who should be running Google Ads? (1:49). How Google Ads work. (3:25).  Sister sites? (5:36).  How affordable are Google Ads? (6:24).  Pay Per Click? Pay Per View? (7:10). How to determine your competition in the...

Send us Fan Mail Dawn talks planning and strategy, why its important for your business, what strategies you should have for your business, how to plan and strategize, and to make sure everything is in integrity and alignment.      In this episode… The first mistake Dawn sees a lot of business owners make. (1:46).   Planning as a roadmap. (2:11).   Where are you going? (3:47).  The first sets of pl...

Send us Fan Mail Dawn talks with Erin Soliz, an expert in money mindset, about money blocks. Money blocks are beliefs you hold about money that limit your ability to make more of it. They are subconscious beliefs that hold you back from making all the money you and your business deserves. Maybe you believe that you don’t need to make more money or making a lot of money will make you greedy. It mig...

Send us Fan Mail Dawn talks with Jessica Perle, a mental health and wellbeing coach with a focus on burnout, who helps professional women in high pressured careers to prevent and work through anxiety, stress and burnout.  She and Dawn talk about new business start-ups and financial things concerning them.              In this episode… Who is Jessica Perle and who does she serve? (1:18).  When Jess...

Send us Fan Mail Dawn talks with Santina Rigano-Lesch about the need for women business owners to be authentic in who you are and how you run your business. The way you run your business is authentic to you and your business needs to be in alignment with who you are. Santina walks us through that.            In this episode… Who is Santina-Rigano-Lesch and who does she serve? (1:45).  How you can...

Send us Fan Mail Dawn puts on her lawyer hat for this episode and talks contracts. Getting “it” in writing will help you protect your business. Dawn gives you high-level reasons why you should always want to use contracts and how you can do it, so you don’t feel overwhelmed.          In this episode… Why some businesses don’t use contracts. (0:45).  The things you should always get in writing. (2:...

Send us Fan Mail Dawn talks with Christen Schneider, an email and interactive marketing expert. Christen discusses quizzes and other interactive marketing tools that will help you to build relationships with potential clients or customers.        In this episode… While new, quizzes are becoming more prevalent. (0:56).  Why quizzes work as a marketing tool and what they are used for. (1:46).  Why p...

Send us Fan Mail Dawn talks with Tammie Jones, a Pinterest marketing guru. Tammie shares with the audience some key things about marketing on Pinterest that will help you hit that audience in just the right way.       In this episode… Who Tammie is and who she serves. (1:21).  Who Pinterest is good for. (2:00).  Pinterest as a search engine. (3:11). Ads on Pinterest. (4:22). How you can make a Pin...

Send us Fan Mail Dawn talks profit, pricing, and knowing what you need in operating expenses. All in one episode, without an MBA, without complicated business knowledge, so you can run your business more effectively and make more profit.      In this episode… Is there something wrong with your numbers? (1:35).  How to tip the scales so that you are more profitable. (2:49).  Pricing. (4:07). Profit...

Send us Fan Mail Dawn talks with Shawna Beckman, a super sales coach and founder of the 3.5 step consensual sales process.    In this episode… Who Shawna is and what she does. (1:42).  The steps to navigate the awkward sales conversation.  (6:18). Why she keeps her network really, really, small. (10:18). The next step after making a connection. (13:28).  Where she thinks most people get into troub...

Send us Fan Mail In this episode, Dawn talks all about the Cyclical, or C-Fund. This is another tool you can use to protect your business, protect your cashflow, and get a handle on those larger annual or semi-annual business expenses, like license renewals.    In this episode… How the C-Fund is like an expense most people already pay. (0:50).  Why using a C-Fund makes a lot of sense.  (2:18). Det...

Send us Fan Mail In this episode, Dawn talks with Sharan Sammi, a Money Mindset expert, on all topics related to it. Sharan works with women around the globe, helping to influence major breakthroughs against life's challenges. Sharan helps women reach their true potential in all areas of life by teaching empowerment strategies to gain confidence, self-esteem, and control over their own lives....

Send us Fan Mail In this episode, Dawn talks about what it really costs to hire support staff; and about what it costs to not have these people in your life. It’s too expensive, I can’t afford it. Can you afford it? Have you even priced the support you need? Maybe you just have it in your mind that you can’t afford to get the help you need from people whose zone of genius is exactly what you need....

Send us Fan Mail In this episode, Dawn has a conversation with her husband, Mike about his accident that ended UNEQ Consulting, their multi six figure business they ran for a few years before the accident. Mike talks about how and when he realized that as bad as it all was, he and Dawn would still arrive at a good life, just at a different terminal. He and Dawn discuss the impact on the family, th...

Send us Fan Mail In this episode, Dawn talks about cash flow and cash flow management. For nearly all types of businesses, January and February are slow months. Customers are coming off the holidays where they spent a lot of money on gifts and parties, and family get-togethers. With good cash flow management, your business can be better prepared to carry through the slow months.  In this episode D...

Send us Fan Mail In this episode, Dawn talks about protecting your business and the strategies for doing it. The Bureau of Labor reports that every year 1 in 12 businesses closes and only 4 out of 100 businesses survive past the 10-year mark. According to a US Bank study, 82% of companies fail because of cash flow problems. Protect Your Business! In this episode Dawn discusses… Why protection is s...

Send us Fan Mail In this episode, Dawn interviews Marie Miller; The Marketing Junkie, her branding and marketing guru. Dawn and Marie discuss all things branding and marketing, including, how it affects your profit and how a great brand helps your business do better.     In this episode Dawn and Marie discuss… Marie’s background and experience over 20 years in the marketing and branding field. (:3...

Send us Fan Mail In this episode, Dawn talks about setting and reaching financial goals. There are three important things to keep in mind when setting, and reaching, financial goals. 1) your mindset, 2) your capacity to reach the goal, and 3) tracking your progress. Dawn elaborates on all three to help you get the ball rolling and your business growing.  In this episode Dawn discusses… Your mindse...

Send us Fan Mail In this episode, Dawn talks with Christy Lingo, a mom to two and a two-time entrepreneur, who made the pivot from Professional Organizer to coaching mom entrepreneurs with productivity. She is the owner of Business Savvy Mama, a company that helps mom entrepreneurs find their happiest and most fulfilled life through time management, productivity, and mindset tips. In this episode…...

Send us Fan Mail Protecting the inside of your business is one of the first steps in the Entre Money Coach business finance management method. By doing so, you prioritize your expenses in a way that keeps the doors open and able to conduct business. Let’s face it, sometimes business owners make decisions from a place of fear and that is never a good thing. If those decisions are not made with the...

Send us Fan Mail Running a business is not intuitive. Most often, trial and error, is the primary way in which small business owners figure out what works for their business and what does not. What does not work is a mistake; some can be costly. You do not have to make some of the most common mistakes. Listen closely as Dawn shares the top 5 small business mistakes; she has seen her clients make. ...