Business Is Sweet

Stefani Pollack is a full-time writer, recipe developer, and entrepreneur who serendipitously entered the baking world when two friends needed cupcakes for their wedding. She has millions of readers and fans between her blog Cupcake Project and her instagram. She’s worked with brands like Wilton, Cake Boss, Paula Dean, Kitchen Aid and more, and now she’s created the biggest virtual baking event of...

Listen in on a special coaching session I held to celebrate the grand opening of The Business School for Bakers ! The program is a full, self-guided program packed full with every resource, book, and course I’ve ever built, designed to help you springboard your baking business right to success. You’ll learn everything from pricing and finance, to marketing & branding, business planning, home-b...

It’s time. It’s time to get out of your own way. It’s time to drop the fear and the baggage of what you’ve been told you're allowed to do and accomplish, and it’s time to prove everyone wrong. Let’s talk about how much wonderful, exciting, incredible success and growth is waiting for you and your business if you can just allow yourself to receive it. The Business School for Bakers is now OPEN...

Everybody starts somewhere. Nobody walks right up to this baking business game and just has it mastered right off the bat. Yet I hear too many people use a “lack of talent” as an excuse to lean on for giving up. Your success as a baker in business doesn’t depend on whether you have natural talent or not. Let me tell you what it really does depend on. Check out my other resources for more content!...

Sheree Cochran of @wildflower.cakeco shares how she transitioned from a business with a hodge-podge of customers and products to an elevated designer wedding cake brand. We dive into the power of finding your style, targeting the right people, and building up a brand to match your value. The Business School for Bakers is now open for enrollment! A full seven week, self-guided program packed full w...

Too many of the challenges and roadblocks to success in your business are self-inflicted and in your mind. There was a huge turning point in my baking biz when I started to think about business differently. Let’s dive into how to make that shift so you can open the door to success as a baker. I’m teaming up with Kala from @almonds_and_aprictots to host a FREE Mini Masterclass on branding, professi...

It’s easy and natural to get frustrated with customers who want to nitpick your prices and are hesitant to pay full price for your work. So how do you start to attract more customers who are willing to pay those higher prices? Let’s dive into this together! For help with your pricing, check out my online course Pricing Mastermind To access my guide and template library “How to Talk to Customers” c...

This week I wanted wanted to update you on the success on my new business in my new city as well as talk about some of the biggest barriers we all feel when reaching for success.  Are you loving the show? If Business Is Sweet has been a valuable resource to you, help other bakers like you find it by leaving a rating, a review, and sharing it with a friend! For help with your pricing, check out my...

Kala is a published cake designer, dessert photographer, and cake business helper extraordinaire! She built a successful home-based cake business in her home town in less than a year and consistently booked dozens of wedding cakes per quarter. After moving to a new state last year she is currently starting over with new strategies and helping other new home based cake business owners with her new...

I just wanted to take some time and update you all with what's been happening the past few weeks and talk to you about the how to keep yourself mentally well during difficult times. I'm excited to talk to you all soon!  For help with your pricing, check out my online course ⁠ Pricing Mastermind⁠ To access my guide and template library “How to Talk to Customers” ⁠click here ⁠! Are you lovin...

Running a baking business is just like baking a cake- there are ingredients you need to include in order to see successful results, and if you’re not seeing those successful results, you need to look at the recipe of ingredients to see what needs tweaking! If you’re not getting the amount of orders that you want, here’s 5 key factors to consider, analyze, and tweak in order to start bringing more...

What does it take to start a new business from scratch in a whole new town? That’s exactly what I’m going to do in the next 30 days! Every Tuesday I’ll give you a little mini episode update on my progress in starting my new cake business, what strategies I’m implementing, and if I’ve gotten any orders. This week, I spent some time networking with other local businesses, as well as preparing for my...

Financial management is one of the key ingredients to business success because even if your product is great, even if you have billions of customers, even if your brand is big and reputable, if you can’t take care of the money that’s coming in, you will not grow. Brette talks about how to develop good financial practices and habits in your business so you can actually start to make money and manag...

What does it take to start a new business from scratch in a whole new town? That’s exactly what I’m going to do in the next 30 days! Every Tuesday I’ll give you a little mini episode update on my progress in starting my new cake business, what strategies I’m implementing, and if I’ve gotten any orders. This week I got my very first order for my new business!!!! I’m so stoked and can’t wait to tell...

What does it take to start a new business from scratch in a whole new town? That’s exactly what I’m going to do in the next 30 days! Every Tuesday I’ll give you a little mini episode update on my progress in starting my new cake business, what strategies I’m implementing, and if I’ve gotten any orders. This week I launched my new instagram, created an all new base pricing system (in under an hour!...

You CANNOT underestimate the power of customer service in your baking business. If you take care of your customers, they will take care of you! Especially in the beginnings of your business - this is how your going to get your first orders, by customers referring you to other people! Brette walks you through the importance of adding this ingredient to your business and how to show up as a professi...

What does it take to start a new business from scratch in a whole new town? That’s exactly what I’m going to do in the next 30 days! Every Tuesday I’ll give you a little mini episode update on my progress in starting my new cake business, what strategies I’m implementing, and if I’ve gotten any orders. Business Plan Guide & Template Check out my other resources for more content! My Youtube Cha...

Can we just realize that money and price are completely influenced by whatever bias, perspective, or story we experienced growing up? And that if we can change that story, and change the way we think about money and charging, it changes EVERYTHING and it’s AWESOME. Getting paid to create is AWESOME. Ready to fine tune your money mindset and your pricing? Jump into Brette’s #1 bestselling online co...

The number one reason you’re not getting orders is because people don’t know your business exists. How do you fix that? MARKETING. Brette walks you through the first basic principles of marketing your baking business so you can start bringing more customers in the door. Your customers are waiting! Find out how to take your marketing to the next level inside Brette's first published book "...

As a baker in business, it's important to make sure that your goals and actions are aligned with your true mission. Brette talks about how to be intentional with your business and take it in the direction of true success The Bake It Happen Summit for home bakers is happening on November 29-December 1. Come spend 3 days live with me in a private facebook group learning how to plan goals, financ...

If you're a baker, you should know Candace Nelson! The founder of Sprinkles cupcakes, judge on Cupcake Wars & Sugar Rush, serial entrepreneur. She is a boss! And I got to sit with her on stage and talk about every baker’s favorite subject: Pricing. Take a listen to the conversation we had and here how she took something as simple and seemingly cheap as a cupcake and built a thriving brand...

If you’re struggling with pricing in your cake business, I want to give you a little peek into one of the first lessons of my Pricing Mastermind course. Let’s debunk some of those myths about pricing that hold you back and start to shift the way you think about money and price in your business! Get the full Pricing Mastermind Online Course to help you conquer your numbers and master your cake pric...

PRICING. When it comes to running a home baking business, pricing is the single biggest challenge for bakers. Brette breaks down why pricing is so difficult and teaches you the 3 key objectives that a price needs to achieve in order to actually grow your baking business and make a successful income. Understand everything you need to know about pricing your bakes in Pricing Mastermind Online Course...

Your product obviously plays a big role in growing your business. Your baking business will truly start to flourish as you continue to develop your skills as a baker and decorator, improve your product to the tastes of your customer, and fine-tune your production processes to be faster and more efficient. Brette talks about this process and helps give you encouragement and motivation to get starte...

If you want to set your baking business up for real success, the first thing you need is a plan. In this episode, Brette talks about the importance of creating a simple business plan, things that should be included and thought about, and she also addresses the fear of failure and how to ebb and flow your business with the seasons of your life. Don’t forget to download your own simple business plan...