Business is Good with Chris Cooper

why you want the hard times Dave tate: business is a battle of attrition what determines who lasts and who doesn't? the hard stuff nobody wanted covid lockdowns, but when they reopened there was far less competition Tadej Pogacar - I want the steepest, hardest climbs becuase they're the separator when you ahve stafff quit - so do they when your rent goes up - so does theirs maybe not the same day,...

Episode Summary: In this episode, we’re talking about how business owners—especially gym owners—often make the mistake of overcomplicating their businesses. It’s easy to add unnecessary options, details, and management layers, but that can slow down growth, create confusion, and reduce profit. Many of us became entrepreneurs to flex our creative muscles, but there’s a point where experimentation b...

This week, we're going to build entrepreneurial resilience: the ability to just keep going when things go wrong. Listen to this episode, and then visit the Daily Directives section at BusinessIsGood.com to complete daily exercises for resilience all week. I'm Chris Cooper, and today I'm discussing strategies for overcoming adversity in business. Setbacks are inevitable, but they can be managed by...

Why founders don’t make money They are product oriented -inventors not investors  They quit too soon - in the product crew successful, they have done its job They failed to scale - They are irreplaceable in their business. Connect with Chris Cooper: Website - https://businessisgood.com/

I'm a product guy. I want to believe that if I keep making my product better, I'll make it more profitable. Unfortunately, that almost never works - we get caught in the Technician's Curse and never stop iterating on our product, tweaking it, improving it...and never having time to market it. But there are SOME ways that improving your product CAN make it more profitable: Being the best in class c...

Connect with Chris Cooper: Website - https://businessisgood.com/

Characteristics of Missionaries and Mercenaries Missionaries: Purpose-Driven:  Focused on the company’s vision and values, often motivated by making a meaningful impact. Long-Term Commitment:  Likely to stay with the company through ups and downs, seeing their work as a calling or part of a larger mission. Team-Oriented:  They prioritize collaboration and the overall success of the...

 I get between 30 and 300 messages on FB every single day. Usually, I ask, "what are your goals for the business?" and the entrepreneur answers, "I need more clients." But in many ases, they have lots of clients, and that's not ht eproblem. They're chasing the wrong metric. In fact, they're chasing the hardest metric. They should be chasing profit. How do you get more profit and impove that m...

When most entrepreneurs get their business running smoothly, they turn their eyes to the next thing: the next level, the next opportunity, the next location, or the next big idea. This means they no longer spend all of their time caring for, feeding and protecting the Golden Goose. They might entrust its care to someone else...but that person doesn't have all of the context, experience or knowledg...

Connect with Chris Cooper: Website - https://businessisgood.com/

Connect with Chris Cooper: Website - https://businessisgood.com/

No matter what kind of service business you own, you must carefully consider their first 3 visits into your service. These first 3 interactions set you up for long-term client retention...or early washout. Here's how to do it. Connect with Chris Cooper: Website - https://businessisgood.com/

Last week I shared the story of the Smokejumpers, and the horrible tragedy that happened in Mann Gulch, Montana in 1949. But as in all tragedies and all business setbacks, there's a lesson that we can learn and take from this. In this lesson, the foreman of the Smokejumpers--Wagg Dodge-- did something that seemed counterintuitive and didn't make sense to his team: he lit an escape fire. And this b...

In the annals of firefighting history, few events are as heartbreaking and instructive as the tragedy of the Smoke Jumpers in Mann Gulch. This group of elite wildland firefighters met their fate in a devastating fire in 1949, which claimed the lives of 13 brave souls. Their story is not only a poignant reminder of the hazards faced by firefighters but also serves as a metaphor for businesses navig...

Connect with Chris Cooper: Website - https://businessisgood.com/

Connect with Chris Cooper: Website - https://businessisgood.com/

BiG Podcast - Golden Hour Chris Cooper emphasizes the importance of dedicating an hour each day to growing one's business, citing the benefits of uninterrupted time for focus and consistency in practicing the 'golden hour.' He advises listeners to prioritize their mentor's tasks during this hour and highlights the ease of entering a state of focus with consistent practice. Action Items [ ] Block o...

Connect with Chris Cooper: Website - https://businessisgood.com/

Today on the podcast, Business Mentor Ashley Haun shares the importance of rest for entrepreneurs, highlighting three types of rest: physical, emotional, and mental. She shares personal experiences of feeling exhausted after a 72-hour race and the need for emotional rest to avoid burnout. Haun encouraged entrepreneurs to prioritize rest to make better decisions, see things from a different perspec...

Stay In Your Lane Summary Limiting growth by trying to do too many things. 0:01 Chris Cooper highlights the common mistake of trying to do too many things at once, leading to watered-down core services and distraction from the main business. Limiting growth by building multiple, mediocre businesses instead of focusing on one great business, resulting in more stress and less money. Chris Cooper sha...

Motivation is not about fear or money. True motivation comes from those 3. Autonomy, mastery and purpose - dan pink Autonomy : the 4 Ts: their task, their time, their technique and their team Freedom and responsibility within a framework Mastery You don’t get motivated and then start winning. You start winning and then get motivated. Counting tiny wins - gap and the gain Habit stacking becomes win...

Connect with Chris Cooper: Website - https://businessisgood.com/

Connect with Chris Cooper: Website - https://businessisgood.com/

Summary Identifying ideal clients and product market fit. 0:01 Chris Cooper identifies the challenge of identifying ideal clients and explains the importance of product market fit for business growth. He observes that businesses have a small group of loyal long-term clients and a larger group of newer clients with a higher churn rate, highlighting the need to serve the former for optimal growth. I...

Summary Why businesses should fire underperforming staff quickly. 0:03 Chris argues that it's best to fire people quickly, rather than psychoanalyzing their personal problems or taking on their troubles, and explains why this approach is best for everyone involved. The impact of bad team members on business success. 2:15 Chris Cooper emphasizes the importance of removing bad staff members to boost...