Business Growth Podcast

LISTEN TO THIS EPISODE IF YOU FEEL LIKE YOU’RE DOING EVERYTHING…BUT NOTHING IS REALLY WORKING In this episode, we’re breaking down the concept of “The Rule of One.” A shift in how you approach your business that moves you out of scattered effort and into focused, scalable growth. Because the brands that reach six and seven figures aren’t the ones doing the most, they’re the ones doing the right th...

LISTEN TO THIS EPISODE IF YOU WANT TO STAY RELEVANT, NOT BECOME THE BRAND PEOPLE FORGET ABOUT What once drove demand, conversions, and momentum can quietly become less effective over time. Consumer behavior evolves, expectations change, and industries become more saturated. And without realizing it, brands can find themselves relying on strategies that no longer resonate the way they used to. In t...

WHAT DO YOU WISH PEOPLE KNEW ABOUT CONSUMER BEHAVIOR? In this episode of The Business Growth Podcast, we’re diving into one of the most powerful (and misunderstood) drivers of growth: Why your customers actually buy and how to create real emotional connection without crossing into manipulation. Today, we’re joined by Dr. Chris Gray, a trailblazer in consumer psychology and buying behavior who has...

LISTEN TO THIS EPISODE IF YOU FEEL STUCK AT YOUR CURRENT LEVEL, EVEN THOUGH YOU REALLY WANT MORE What if the thing holding your business back isn’t your marketing, your offers, or your strategy… but you? This episode is for the founder who feels like they’ve been operating at the same level for too long. You’re putting in effort, you know what to do, but something just isn’t clicking. We’re flippi...

In this episode of The Business Growth Podcast, we’re diving into a real life case study of what it actually looks like to build a brand from the ground up and scale it into a nine figure business. I’m joined by Dr. Brent Ridge, co-founder of Beekman 1802. A brand that has sold over 60 million bars of soap and built its success on something most businesses overlook: community and kindness. We brea...

LISTEN TO THIS EPISODE IF BUSINESS DOESN’T FEEL AS FUN AS WHEN YOU STARTED In this episode of The Business Growth Podcast, we’re talking about a phase of business that no one really prepares you for: When your business is growing, but it stops feeling exciting. So many founders hit a point where things are finally working… but instead of feeling better, it feels heavier. More responsibility, more...

In this episode of The Business Growth Podcast, we’re diving into how to turn your emails from just “good” into actually driving conversions and profit. I’m joined by Kieryn Wang, email marketing specialist for product-based brands, and this conversation is a full breakdown of what’s actually working in email right now. From subject lines to funnels to unsubscribes, this episode will completely sh...

LISTEN TO THIS EPISODE IF YOU’VE EVER WONDERED HOW YOU KNOW WHEN A BUSINESS WILL WORK In this episode of The Business Growth Podcast, we’re answering one of the most important questions founders ask: How do you actually know if your business has proof of concept? This question came from one of you inside The Founder Cafe free community, and it’s one that determines whether you keep going, pivot, o...

LISTEN TO THIS IF YOU FEEL LIKE YOU ARE CONSTANTLY CHASING NEW CUSTOMERS In this episode of The Business Growth Podcast, we’re diving into one of the most overlooked metrics that determines whether a product-based business will actually scale profitably: customer retention. We talk about how retention changes the entire economics of your business, why it’s the key signal that your brand actually h...

In this episode of The Business Growth Podcast, we’re diving into one of the most debated questions in product-based businesses: Should your brand be on Amazon? I’m joined by Nik Hall, founder of Revive Amazon Partners and a former CPG operator who built and exited an eight-figure gummy vitamin brand. Nik has spent years helping brands scale on Amazon, and in this conversation we break down the go...

LISTEN TO THIS EPISODE IF YOU WOULD SAY YOU’RE BUZZING ALL THE TIME WITH 10 THOUGHTS AT ONCE In this episode of The Business Growth Podcast, we’re having a very real conversation about something many entrepreneurs quietly experience but rarely talk about: nervous system dysregulation. I’m sharing a personal case study from my own life and business. For years I believed that feeling wired, overstim...

In this episode of The Business Growth Podcast, we’re breaking down what it actually means to build a mission driven brand and how your values can become one of the strongest growth strategies in your business. Today I’m joined by Kate Assaraf, founder of DIP Hair Care, a hyper sustainable hair and body care brand that has taken a radically different approach to growth, retail, and community build...

Buyers aren’t just Googling anymore. They’re asking ChatGPT. They’re reading AI overviews. They’re looking for recommendations in conversational search and that changes everything for consumer brands. In this episode of The Business Growth Podcast, I’m joined by Leah Nurik. Co-founder and CEO of Brandi AI, the leading AI visibility and generative engine optimization platform. We break down what AE...

LISTEN TO THIS EPISODE IF YOU HAD A GREAT HOLIDAY SEASON AND NOW YOU FEEL LIKE SALES FELL OFF A CLIFF If you crushed Q4 but now feel like demand completely disappeared, this episode is going to shift your perspective. You didn’t suddenly forget how to sell. Your marketing didn’t stop working. The environment changed. We’re talking about the buyer cycle, how urgency compresses during the holidays,...

LISTEN TO THIS EPISODE IF YOU WANT MY RAW THOUGHTS ON WANTING AMBITION AND A SOFT LIFE I’m sharing my honest thoughts on what I call the “free-preneur” lifestyle. The desire to be wildly ambitious while also protecting your nervous system, relationships, and identity outside of business. We’re talking about the pressure of potential, the fear of wasting it, and the guilt that can come with choosin...

In this episode of The Business Growth Podcast, we’re demystifying PR for product-based brands with PR strategist Bridget Sicsko of Visibility On Purpose. If PR has ever felt out of reach, too expensive, or only for “big brands,” this episode is going to completely reframe how you think about media visibility. We’re breaking down what PR actually is, how earned media works behind the scenes, and w...

LISTEN TO THIS EPISODE IF YOU HAVE A BORING PRODUCT BUT WANT TO STAND OUT In this episode of The Business Growth Podcast, we’re breaking down one of the biggest myths in business: that you need a revolutionary product to stand out. We’re diving into three brands that entered extremely saturated, “boring” categories. Graza (olive oil), Touchland (hand sanitizer), and Vacation (sunscreen). And, how...

In this episode of The Business Growth Podcast, I’m sitting down with Charlotte Trecartin, a 26-year-old founder who built a $10M+ consumer brand in under four years. Without outside funding, without ads as the core growth lever, and by creating an entirely new product category. Charlotte is the founder and CEO of Char Charms, the viral water bottle accessories brand featured on Shark Tank and now...

LISTEN TO THIS EPISODE IF YOU ARE UNSURE WHAT A SOCIAL MEDIA STRATEGY LOOKS LIKE In this episode of The Business Growth Podcast, we’re pulling back the curtain on what a real social media strategy actually looks like beyond just posting consistently, following trends, or hoping something goes viral. I’m breaking down the full behind the scenes checklist of what brands with organized, structured, p...

LISTEN TO THIS EPISODE IF YOU ARE A FOUNDER BUT ARE UNSURE IF YOU’RE ACTING LIKE IT In this episode of The Business Growth Podcast, we’re having one of the most important conversations in business: the difference between owning a business and thinking like a founder. Today we’re unpacking what I call Entrepreneurial IQ. The mindset, decision-making, prioritization, and leadership skillset that sep...

LISTEN TO THIS EPISODE IF THIS IS YOU & YOU DON’T KNOW WHY In this episode of The Business Growth Podcast, we’re unpacking one of the most frustrating stages of business growth: when you have a great product, you’re showing up consistently, you’re doing the marketing and yet your sales still aren’t moving the way they should. I’m walking you through how I diagnose slow growth from the outside,...

LISTEN TO THIS EPISODE IF YOU WANT AN OVERVIEW OF HOW SOME BRANDS BUILD OBSESSION AND SOME FALL FLAT In this episode of The Business Growth Podcast, we’re breaking down what actually creates brand magnetism. The kind that makes people feel emotionally drawn to a brand, even in saturated industries like skincare, fashion, wellness, and consumer goods. I’m unpacking why certain brands break out whil...

LISTEN TO THIS EPISODE IF YOU WANT TO BUILD THE MOST POWERFUL SALES CHANNEL FOR YOUR PRODUCT BASED BUSINESS Ads are converting, but customers aren’t sticking. Retail placements are happening, but profits aren’t growing. And it’s not because people stopped buying…it’s because how people discover, evaluate, and commit to brands has fundamentally changed. In this episode of the Business Growth Podcas...

I’m joined by Hayley Segar, founder of onewith swim, the brand behind the patented swimsuits that fit like your favorite underwear. Hayley launched onewith in 2021 after a lightbulb moment in 2019. She wanted a swimsuit that felt as comfortable as no-show underwear. That one thought sparked a category-creating idea that’s changed everything. Since then, Hayley has grown onewith from a self-funded...

LISTEN TO THIS EPISODE IF YOU WANT CASE STUDIES ON WHY SOME OF THE BIGGEST NAMES IN BUSINESS ARE FAILING From Nike to Lululemon to Peloton, the patterns are loud if you know what to look for. Sales are slipping. Loyalty is weakening. Relevance is harder to maintain. And it’s not because people stopped buying, it’s because how people buy has fundamentally changed. Today, we’re unpacking what’s real...