Business Growth Lab

As a business owner, generating income is the most important activity you can undertake. But as a coach, one of the biggest questions we hear is “How do I price my programs or products?” In this episode, we delve into the key factors you need to consider as you price your program, to avoid undercharging or overcharging. When pricing your products or services, avoid  just asking yourself “How much...

Instagram gets a bad rep for being overwhelming with its features and algorithm. However, hair stylist-turned-business coach Tori Overmyer points out that it’s a very effective and free marketing tool for businesses to gain not just Instagram followers, but paying clients. In this episode, Tori shares her wealth of knowledge and expertise to help you transition followers into clients.  WHAT YOU’LL...

“Don’t die with the music still in you.” We all have everything we need within us, and the only thing that stops us are the stories we tell ourselves. Once you are able to move beyond the story, you can go do it. Go live it, go experience it, go be it.  In this episode, I chat with Lisa Winneke, host of the Good News Guide. From her platform she shares information, ideas, and concepts to connect o...

Have you ever anxiously asked yourself: “What’s my purpose?” or “Why can’t I find my purpose?” But what exactly is a purpose? Why is it important? Do you seek it out or does it find you? In this episode, we drill into the meaning and importance of purpose, share our own purpose and give tips on how you can find your purpose. WHAT YOU’LL DISCOVER IN THIS EPISODE: What is purpose? (03:04) What’s our...

LinkedIn and email are two of the most powerful tools to find qualified leads if used correctly. However, if not executed well, most business owners and prospects on the receiving end will avoid engaging with you.  When it comes to making a strong first impression, the first interaction with a lead or prospect can determine your success. So how do you use LinkedIn and email the right way to turn c...

Customer avatar. Client avatar. Ideal client avatar. Whatever you call it, it is one of the most important foundational elements to know when you’re building or growing a business or program.  However, once this project is completed, it usually doesn’t get re-visited which mean down the track, it may not be aligned with your business anymore. In this episode, we dive deep into the importance of de...

Getting publicity is more than just landing an interview or a published article. It’s about making a decision to step into your highest potential and purpose, and impacting the lives of others.  Publicity is about amplifying your work. When you put yourself out there and share your message, you are able to generate stronger leads for your business by creating an independent voice, building trust,...

When done right, lead magnets can attract many new leads to your business. However, some lead magnets don’t do their job. They don’t entice readers and website visitors to share their emails and become part of a database. But what really causes these lead generation problems? What is the root cause? In this episode, we talk about five lead generation problems that you may have, and how you can fix...

The About page is often the forgotten page. Many businesses forget that the About Us or About Me page is one of the most important in a website. It’s where people usually land when they enter your website. It introduces who you are, what you do, what you stand for, and how you help people. It’s one of the most powerful sales pages on the entire website if done correctly. In this episode, messaging...

Keeping and growing an email contact list is important for various reasons. It provides leads for sales, customers for new products or programs and a feedback and networking pool. In spite of its importance, though, some businesses still don’t have a list. In this episode, we share 7 strategies to start and grow your list. These strategies guarantee that you will move your social media or other co...

Everyone wants financial freedom. However, many people believe that to get to this goal, you must work hard.  In this episode, Jackson debunks the myth that hard work always leads to wealth. You don’t necessarily need to put in a lot of effort to achieve financial freedom. What you need is to work smarter and make money work for you instead of you working for your money. Jackson shares tips on whe...

With the year just starting, many business owners are working on large projects to roll out during the rest of the year. But many of these projects take time, and sometimes need a quick cash injection to get them up and running sooner. In this episode, we will share six ways to bring more cash into your business so you can roll out those projects. These methods can be implemented at any time of th...

All women go through it, but many of us don’t talk about it. We shy away from discussing how our hormones affect our daily lives. We avoid talking about peri-menopause and menopause, and how it changes our physiology, cognitive and emotional states. To get the conversation going, in this episode I have a heart-to-heart talk with Holistic Health Coach, Cathy Carr. We discuss why women brush this co...

As a business owner, you need to make money. However, you may be using just one revenue model, and missing other opportunities. This means you’re limiting your earning potential.   In this episode, we share 6 revenue models that you can mix and match to increase your revenue. We discuss the pros and cons of each model. We also give examples and tips on how you could  integrate each of them into yo...

It takes guts to talk about things that make us uncomfortable, but we can’t put our heads in the sand. We need to open these conversations to ensure we grow our business in alignment with our values. One of these difficult topics is marketing practices. Unethical marketing has been with us for decades, and these practices sell dreams that pop like bubbles.   In this episode, I have an insightful c...

Do you want to make more income?  Do you have a problem explaining what you sell?  Many service providers can explain what they do and how they do it, but can’t explain in one sentence what they sell. A confused entrepreneur will have a hard time making a sale. A key to solving this confusion is simplicity. In this episode, we share 6 “Ones” that can simplify your business and help you make that i...

It seems like January passed by in the blink of an eye. You may feel this way because you’ve been so busy working. But are you busy doing the right things?  Or are you procrastinating? Is this busy-ness moving the needle towards your goals? In this episode, we discuss three tips on how to increase your visibility and attract leads. By establishing and re-establishing relationships using these meth...

Have you ever had a challenge with effectively managing client expectations?  Whether you have a new client or a client you’ve been working with for some time, setting and managing client expectations early and often is key to a lasting relationship.  In this episode of the Thought Leaders Business Lab, we share the five-step process for dealing with expectations between you as the business owner,...

The most efficient way to make money is to let your money work for you.  This means taking control of your finances then using that control to further improve your financial stability. How can you set yourself up for financial security by making your money work for you? In this episode, I speak with Brian J Brown of Predictable Wealth Advocates, on building wealth and investing in your business. H...

New Year’s is the time when many people start making their resolutions. But the thing about resolutions is that they often carry with them the weight of failure. Instead of a new year’s resolution, create a theme to carry you through your year instead.  Choosing an overarching theme each year allows your year to take shape in various aspects of your life, versus setting goals in just one specific...

Many people are afraid of pursuing their passions because of the fear that nothing will come from this pursuit. Some don’t even know what it is that they want to do in life. If you’re one of these people, then David Henzel’s story might resonate with you. David is a serial entrepreneur who has bootstrapped several successful businesses. A life-changing event made him realise that doing things out...

Businesses are built on partnerships. Partnerships are the easiest way to build, grow, and scale your business.  In this episode, I speak with Laura Sprinkle and delve into the topic of affiliates, and how you can use them to scale your business.  By partnering strategically and in alignment with your values, you can create a partnership program which is a win-win-win-win - that’s a quadruple win!...

The overwhelm of running an online business in a rapidly changing world is something a lot of business owners feel.  From building a website, to CRM, to SEO, and the systems & processes needed for your business, it’s easy to feel overwhelmed with all the tech stuff. Because of this, many business owners tend to shy away from technology; run from the things that can actually help to grow and scale...

2020 was a crazy year. The world has been turned upside down and things will never be the same. But as we look to the future, let’s bring our learnings from 2020 into the new year.  This episode, I speak with Kiri-Maree Moore and dive into how we are preparing for 2021 in our business and what we see as the challenges and opportunities in the new year. Strong relationships, connections and collabo...

Although 2020 has brought us so many challenges, it has also opened up the opportunity to sit with ourselves and do a deep dive into what is truly important in life.  As entrepreneurs, our health and wellness is the number one vital tool to help our business grow. The secret to why some entrepreneurs are able to succeed and sustain their business growth is because they first take care of themselve...