Business Growth Lab

Today is International Podcast Day, a day to celebrate the power of podcasting. In this episode, I’m joined by my husband and founder of Your Podcast Concierge, Leon Flitton, to join me to share what we love about podcasting.  This is a celebration of the inspiring and hard working podcasters that we know and love. Whether you’re a podcaster yourself, you enjoy listening to podcasts, or you w...

The old saying “the numbers don’t lie” applies to all businesses. It’s a critical factor to monitor exactly where the company’s money is going. Unfortunately, most business owners don’t understand their numbers or their cashflow situation, hence it leads to business failure. In this episode, Samantha is joined by Octavia Conner from ‘Say Yes To Profits’. Octavia shares why knowing your numbers hel...

If you want to build your visibility and your authority, being featured as a podcast guest is a valuable strategy to amplify your message. In this episode, Samantha shares how to get booked on more podcasts, so you can increase your reach, and attract more clients. Join Samantha as she discusses her five-step framework so you get booked on more podcasts to boost your visibility and authority. WHAT...

Creating an impact on existing and new clients is important to most business owners.   This is also the main reason why some entrepreneurs are reluctant to jump into the business automation pool.  They think automation means losing the high-touch personal experience that clients value.  In this episode, Samantha is joined by the founder and CEO of Work Smarter Digital, Mary Sue Dahi...

Think of your business as a vehicle that lets you go anywhere you want. Now, in order for you to get to your destination, you have to make sure that your vehicle is running fast, effectively, and efficiently. As you go on your adventure, your role as a business owner becomes clear - to look for patterns that help in reducing resources and yet produce better outcomes. One structured way to do this...

Whether you think you like sales or not, they are a necessary part of business. But sales aren’t just about “making the sale”.  It’s about people, building relationships, and solving problems. Before entering the world of sales, ask yourself what your intention is. Are you trying to help people or are you trying to get something from them?  In this episode, Samantha chats with her good f...

It can get frustrating when you feel you’re not where you’re supposed to be. This affects us all at one time or another. It may come from the fact that your business is taking up too much of your time, team members not being aligned with your goals, revenue is not at par with your expectations or things are just feeling like a grind.  In this episode, we share the four key areas why your busi...

Do you feel like you’re ready to take your business and your life to the next level?  But you’re feeling stuck, or like something is holding you back? As we all know, business success isn’t a straight line but a rollercoaster ride and it requires you to hang on for your life. However, by understanding and utilising the Law of Attraction, manifesting money and abundance can come easily. ...

The global pandemic has affected people both negatively and positively. Back at the beginning of the pandemic, many people were talking about “the new normal?  The new normal isn’t something in the future… it’s here right now. In this episode, we discuss how the new normal is influencing business, and how we are handling the changes that need to happen.   To stay relevant, business owner...

Referrals offer huge leverage in growing your business. They can significantly increase your sales and grow your brand.  But just how powerful are referrals for our marketing strategy? What benefits does it bring to our business?  If you’re excited about learning how referrals work, you’re in for a treat.  In this episode, Paul Higgins joins me and shares valuable insights on how to...

Do you feel stuck with your current content creating strategy?  Are you unsure of what to do next?  In this episode, Tim and I talk about content creation. There are four key types of content that you can create. Interestingly, if you have the framework, creating content becomes simple.  When creating your content, you need to educate, create value, connect with your audience, and u...

Social media can be a minefield of spammy sales messages, and one of the platforms getting a bad rap right now is LinkedIn. With that being said, LinkedIn is the largest professional network online.  So how can we use it to generate leads?  In this episode, I’m joined by Jason Osborn who shares his expertise on how to use LinkedIn to create leads in a more professional way. It’s about changing you...

Do you feel like your team is underperforming? To build and grow an effective team, there needs to be a certain amount of accountability on both sides. As the business owner, it’s up to you to share the vision of where your business is heading.  Imagine yourself as the bus driver and your team members as passengers.  You need to share your vision and values with your team, to ensure your team memb...

Podcasting gives us the opportunity to create a huge impact and with the craziness of the world right now, it’s now more important than ever to create a positive impact.  Congratulations, you’ve started your podcast!  But have you thought about how to grow your podcast? What strategies can you implement to build your audience?  In this episode, I’m joined by Adam Schaeuble. He helps podcasters lov...

As you grow, you can’t continue to do everything on your own in business. The hardest part in building a team is with the first hire or making the decision to let go of something. But once you realize how awesome it feels to delegate something from your plate, there’s no problem moving forward.  Do you find managing people challenging? If so, I’ve been in your shoes.  I swore I didn’t want a team...

The internet is noisy, and it’s becoming increasingly difficult to get your message to the right people.  But, is that really so?  The biggest challenge for coaches, course creators, and experts is standing out. And no-one wants to be the worlds best kept secret. Fortunately, there’s something that you can do about the cognitive bias happening online. What’s even better, it has nothing to do with...

We all struggle with productivity from time to time.  But do you need to give your productivity a more permanent boost? Or are you busy being busy, and not focussing on the right things?  Spending your time avoiding the jobs that are going to move the needle on your business?  Right now, I’m seeing that people are really struggling to focus due to the uncertainty around the world - they’re anxious...

Do you want to grow your business using organic traffic? Attract sales without paying a single cent on ads or fancy funnels? Well, you’re in the right place. We’re often told that organic marketing means posting a tonne of content. After years of using this method, getting burnt out and going nowhere, Darius created an organic client attraction machine that helped him not just attract and increase...

This is part two of the 10 marketing mistakes to avoid in your business.  Last Thursday, we shared five marketing mistakes we see people making.  And today, we’ll share another five.   These marketing mistakes are in no particular order so don’t think that the first 5 mistakes that we shared with you have a higher tendency to provide a bigger impact than the next.  So, sit back, relax, and let’s d...

Having your message clearly understood by your audience is essential to your success. Specifically, creating powerful messaging that really matters.  How can you create an effective marketing message that resonates with your potential clients?  Are you sending a message that’s in alignment with your brand?  In this episode, I’m joined by Ashlee Sang, who works with purpose-driven founders to get c...

We all start business with the grand ambition to change the world in some form.  Unfortunately, most of us don’t know a thing about marketing and sales and trying to figure out how to attract new customers or clients is why most businesses fail.  In this two-part series, Tim and I will share the marketing mistakes that business owners need to look out for, and avoid.  There are so many opportuniti...

Fear is one of the biggest factors holding people back, and overcoming fear is a huge part of daily life as an entrepreneur. Do you have the feeling that you’re not good enough?  Do you have doubts that you’re not going to make it?  Whatever you’re going through right now, no matter how bad it is, it could be preparing you for the opportunity of a lifetime.  In this episode, Nikki shares how she o...

Lead magnets are what you give to your prospects in exchange for their contact details.  We use multiple lead magnets in our business, and use them at different times depending on our promotions. They are an important part of your business to build your list and attract new leads. But not all lead magnets are created equal. For example, ebooks have a low perceived value as a lead magnet. On the ot...

Sales are the lifeblood of your business. But how can you sell effectively if people don’t trust you?  Social media is busier than ever right now. Many people are reaching out and jumping straight into a sales pitch almost immediately. This strategy is unlikely to work because they haven’t built trust with their customers or prospects yet.  Ari Galper  is the world’s number one authority in trust-...

In Episode 281 , we talked about what has worked and what hasn’t worked in our business in the past 12 months. We thought it would be great to do a follow up episode, and share how we implement new ideas in our business.  In today’s conversation we share how we decide whether or not to run with an idea, and how we go about planning for a new project. We will take you behind the scenes for a sneak...