Business Conversations for Massage Therapists | Handcrafted Therapy Podcast

Send us Fan Mail Discover the incredible power of kindness in business and life. From a viral marketing campaign to inspiring stories of transformation, this podcast will challenge your perspective on kindness. But what happens when kindness alone isn't enough? Find out, in this intriguing episode that will leave you questioning the true limits of compassion. In this episode, you will be able...

Send us Fan Mail Do you want to enhance the therapeutic effectiveness of your massage therapy practice and expand your holistic healing approach? Are you looking for a solution that will help you achieve these results? Look no further! In this episode, we have Mandy Hatch, an expert in integrating Chinese medicine into massage therapy, who will be sharing her knowledge and techniques to help you a...

Send us Fan Mail Check out this special message from Julie!  The Handcrafted Therapy podcast is on break this week as Julie returns from The World Massage Therapy Fesstival in North Carolina!   The World Massage Festival: https://worldmassagefestival.com/   C onnect with Julie Alexander and Handcrafted Therapy    Join our email list ! https://lp.constantcontactpages.com/su/HKY9uFv     To learn mor...

Send us Fan Mail From working in construction to establishing a path in massage therapy, John James is a seasoned professional who has transmitted his passion and energy into a successful career spanning nearly 32 years. John's route to acquiring Kekino Massage Academy was birthed from his desire to contribute significantly to the advancement of practitioner education. His observations and ex...

Send us Fan Mail Have you heard these common myths about building a successful private practice? Myth #1: You need to be a marketing expert to succeed. Myth #2: You have to sacrifice your values to make money. Myth #3: You  can’t have a fulfilling career and a successful business at the same time. A s a therapist, navigating the business side of private practice can be overwhelming. But the truth...

Send us Fan Mail In this episode, Julie talks about her path to opening The Handcrafted Therapy Massage Supply and Training Center in Plano, Texas. She discusses the challenges and obstacles she has faced getting to this point. Julie also talks about the process of working with a designer and contractor to put the store together and all the amazing classes, products , and experiences she has built...

Send us Fan Mail Join Julie for a fascinating conversation with David  Lauterstein , experienced massage therapist, instructor and zero balancing practitioner. David shares how he found his calling in massage therapy after studying philosophy in college. He then takes us on a journey through his training in anatomy, deep tissue massage, and cranial sacral therapy before discovering the transformat...

Send us Fan Mail In this episode, Join Julie and Chrissy Stites, LMT, CMCE as they delve deeper into the world of medicupping and how it can benefit your body. From lymphatic drainage to reducing inflammation, Chrissy shares her expertise and success stories using medicupping. Plus, they'll discuss how medicupping will be available in the Dallas area through Julie's new store and trainin...

Send us Fan Mail Maria E Rodriguez is the owner and solo practitioner of The Brave Hummingbird Healing Studio in Richardson Texas. She has been a licensed massage therapist for 15 years and has experience as a massage instructor. Her love for massage therapy and helping others has led her to many teachers and opportunities to travel around the world to learn from experts on holistic health practic...

Send us Fan Mail Felicia Brown, LMBT is a Business, Marketing and Life Coach for Massage, Spa & Wellness Professionals and other heart-centered entrepreneurs, as well as an award-winning massage therapist, repeat spa owner and serial entrepreneur. She loves helping others succeed by creating lives and businesses filled with passion and abundance and speaks at conferences around the US and abro...

Send us Fan Mail James Waslaski integrates over 30 plus years of expertise in manual therapy to teach over 45 live seminars per year all over the world. He is a published author, and renowned international lecturer, teaching Chiropractors, Athletic Trainers, Osteopaths, Physical Therapists, Physiotherapists, Physicians, Certified Personal Trainers and Massage Therapists how to integrate their tech...

Send us Fan Mail Angie Patrick is a massage supplies expert and an employee of Oak Works. She has been in the massage and spa industry for 25 years and has a wealth of knowledge about products to help massage therapists succeed. She has written for Massage Today and is now head of distribution and key accounts at Oak Works, managing franchises and distribution.   In this episode, Julie Alexander i...

Send us Fan Mail Angie Patrick is a massage supplies expert and an employee of Oak Works. She has been in the massage and spa industry for 25 years and has a wealth of knowledge about products to help massage therapists succeed. She has written for Massage Today and is now head of distribution and key accounts at Oak Works, managing franchises and distribution.   In this episode, Julie and Angie d...

Send us Fan Mail How do I make my massage business stand out? What makes a massage business fail?   In this episode, Julie goes solo to discuss important topics about owning and running a successful massage therapy business.   In this episode, Julie discusses:     The importance of mindset in entrepreneurship   Why you should be careful about the type of people you surround yourself with   The imp...

Send us Fan Mail How do you grow your massage therapy business? What are the best ways to market your business if you do not have much money to spend?   In this episode, Julie is joined by Erika Newsom, a 25-year marketing professional, to discuss how to market and brand your massage therapy business.   Erika Newsom is a marketing pro with over 25 years' experience contributing to successful...

Send us Fan Mail How can you use social media ads in your massage therapy practice marketing budget? What are strategic community partnerships and how can they help you gain more clients?   In this episode, Julie is joined by  Dr. Stratton Poulson  to discuss how you can use paid ads and strategic community partnerships to grow your massage therapy business.   Previously an LMT for 13 years, Dr. P...

Send us Fan Mail Have you ever tried to find a business or a class that didn’t exist? Do you believe education is an important factor in contributing to your success and longevity in the massage therapy industry?   In this episode, Julie is joined by Amy Scottino, LMT, MTI, CEP  and Christina Hughes, LMT, MTI, CEP to discuss how you personally can elevate the massage therapy profession through edu...

Send us Fan Mail Why does our education as massage therapists vary so much? Have you ever thought about what it would be like to be a massage therapy instructor and how to incorporate that into your massage therapy business plan?   In this episode, Julie is joined by Chrissy Stites, LMT, CMCE to discuss why it is so important to continue taking classes and learning once you become a massage therap...

Send us Fan Mail What can I do to grow my massage therapy practice? How can I get clients to return? Whether you work in a franchise or own your own massage practice, this episode will give you helpful tips that you can implement in your practice today!   In this episode, Julie is joined by Steve Cartlidge LMT, MTI, CEP to discuss how massage therapists can grow their massage practices by adapting...

Send us Fan Mail Do you feel like you cannot get your business off the ground and running? Do you struggle to find a steady stream of clients? Perhaps it is time to pick a modality niche.   In this episode, Julie is joined by Hillary Arrieta  to discuss how choosing a modality niche in your massage therapy practice can help you succeed in business.   Hillary Arrieta is a massage educator and LMT i...

Send us Fan Mail How do you connect with your ideal client? One of the best ways to attract customers you want to work with is by branding your small business in a way that is congruent with the values that are important to you.   In this episode, Julie is joined by Co-Owner of Transformation Station, a Dallas area salon, Maggie Kelly to discuss how to create a business you love through branding....

Send us Fan Mail Have you ever wondered what goes on behind the scenes when someone decides to open their own massage therapy practice? In this episode, Julie goes solo to share her story about how she opened her massage business, Handcrafted Therapy, and shares the business and marketing lessons she learned along the way!   In this episode, Julie discusses:     How to utilize marketing tools like...

Send us Fan Mail What is the Trager Approach? Can gentle massage therapy modalities really help your clients? In this episode, Julie is joined by Ruth Bucher to discuss how massage therapists can use the Trager Approach in their sessions to extend their careers and help their clients too.   Ruth Bucher has been a Certified TRAGER Practitioner since 2000, a TRAGER Introductory Workshop Leader since...

Send us Fan Mail Massage Therapy can be an isolating career at times, especially if you are running your own business.  How do you market during downtimes? What do you do when you are working too much and feel burned out?   In this episode, Julie is joined by Rebecca Brumfield, LMT to discuss the role community can play in helping you to become a better massage therapist and a better businessperso...

Send us Fan Mail As massage therapists, many of us are limited in the number of clients we can see in one day. If we work too much, we risk burnout or even worse – injury. So how as a massage therapist can you earn additional income?   In this episode, Julie is joined by Peggy Lamb LMT, BCTMB to discuss how massage therapists can extra money through passive income streams.   Peggy has practiced ma...