Business Casual

It's no secret: Matt and Andrew love using Ahrefs. But they're more than just a kickass SaaS product: they're approaching marketing in a totally different way. Tim Soulo, the CMO of Ahrefs, stops by to talk about how they're blowing up the traditional SaaS marketing model and debate what does and doesn't work in the online marketing world. Enjoy! Read Tim's post about marketing here.

Matt and Andrew are both severely under-monetizing their email lists. Like THOUSANDS of dollars left on the table each year. Why aren’t they monetizing the hell out of their lists? And is there a happy medium between selling consistently to your audience and selling out? Dive deep into their funnels and see what happens on the other side. Enjoy!

Asana, Google Drive, Intercom... Matt and Andrew get into the nitty gritty details about each system they use to run their business. It's the un-sexy truth behind their businesses that keeps things sane and saves a ton of time and money. Gotta trust The System, man. Enjoy!

Oooo we've got some scandalous business relationship gossip over here! Andrew and Matt have worked with their significant others a lot over the past few years. Sometimes it's been amazing. Other times it's been harder than a Brangelina breakup. In this episode, they spill the tea on what works (and what doesn't) when it comes to working with the one you love. Enjoy!

It’s a bumpy road to building a profitable podcast, but both Andrew and Matt now make consistent moolah talking into your ear holes every week. What were some of the biggest challenges they've faced along the way? What's worked well and what’s still a struggle? Grab your pickaxe, Prospector as we regale you with tales of podcasting gold. Enjoy!

Some old-hat SEO strategies are dying away, or at least they aren’t as effective anymore. So what does the future of SEO look like? In this episode, we debate what's becoming more important when creating searchable content and how Google's AI is becoming more discerning and human-like everyday. I, for one, welcome our new SEO overlords. Enjoy!

We had a lot of business highs and lows this past year. Looking back, what would we have done differently? What are we proud of? And what shenanigans do we have planned for the new year? Do we both blow up our online businesses to start a crypto mining company? Find out what happened in 2018 and what's in store for 2019. Enjoy!

Andrew and Matt had businesses that crashed and burned. Why didn't they work and what have they learned? There was drama and fallouts and money unearned. They unpack it all in this episode. Enjoy!

Facebook. It's changing. It's always changing. So does that mean we need to change how we use it in our businesses? Do we even need to use it at all? Let's discuss. Enjoy!

Structuring an online business. That's what we're talking about. Ya know? LLCs, S-corps, C-corps; stuff like that. Pretty straightforward. Enjoy!

Sometimes when you run an online business, you need to work remotely. What's the best gear? How do Matt and Andrew work remotely and still get things done? Enjoy!

Caleb Wojcik talks about how he and Pat Flynn from Smart Passive Income are creating and launching a physical product this year. They built a tripod for vloggers called SwitchPod. Enjoy! Go to https://www.calebwojcik.com/switchpod

Andrew and Matt might be entering a legit business partnership...again. Ut oh! What does that mean? Is that stupid? Is that smart? They have an honest conversation about what a new partnership would look like and if it makes sense. Enjoy!

31 episodes are in the bag! Thanks for following along. Did the podcast grow? Listen and find out. Enjoy!

What is it? You have to listen. Matt also wrote an article about it, but listening about making money is more fun. Don't ya think? Enjoy!

You love it! It's 5 listener questions. Actually, there are 8 of them this time. But 3 of them are similar. Just listen. Enjoy!

Having good, talented people around you will help you build a business faster. That's true. But it's also not true sometimes. When times? Let's talk about it. Enjoy!

Want to make great videos? What does it take? What equipment do you need? What equipment do you don't need do da do da day? Who knows? Let's talk about it. Enjoy!

Your website needs to be super freaking fast. That's what Andrew and Matt dive into on this episode. Everyone's a wiener! Enjoy!

You can't handle the truth about building a software-based business! Can you? Oh, you can? Good because Demi and Tom won't' save you from this episode about software. Maybe they will. Enjoy!

Pricing your online products is arbitrary and hard to do. What do you charge? Is it too much, too little, just right? How hot is that porage, Goldilocks? Andrew and Matt talk about all that. Except for the Goldilocks analogy. They don't mention that at all. You're welcome. Enjoy!

Andrew and Matt talk about Matt's eBook revenue stream. They wanted to know more about how Matt made the products and how it sold. Enjoy!

Andrew and Matt answer five listener questions and really dive deep with their answers on this one. Dealing with imposter syndrome, how to test a business idea before you invest time into it, and how they time block our days. Enjoy!

The basic question Andrew and Matt are trying to get to the bottom of here is, "should you invest in social media marketing to grow your business?" It's not that black and white. Every brand has different needs. They discuss this paradox we face as online business owners. Enjoy!

We all struggle in our business when we don't know how to prioritize or don't know what to do next, right? Right. Well, Andrew and Matt talk about the many ways they filter ideas and pick the project to work on next. And they also talk about the dumb mistakes they made in the process. Enjoy!