Matt Giovanisci

Business Casual

Business EN ↓ 740 episodes

Matt Giovanisci shares his real-world experience growing an online education business to a million dollars in annual revenue.

Author

Matt Giovanisci

Episodes

Building An Email Editorial Calendar Part 2 21.05.2024 20:44

I've been working on Swim University's email strategy. I aim to treat email more like social media notifications, directing attention to long-form content on YouTube and our website. For March, I planned video promotions, a filter cleanse BOGO sale, and an article on hot tub water testing. I've also switched from Yoast SEO to Rank Math and migrated to the Gutenberg editor in WordPress for better f...

Templatizing Featured Images for Blog Posts 20.05.2024 35:23

I've been on a kick recently with templatizing everything. After dealing with bottlenecks in creating featured images for blog posts, I decided to templatize this process too. Inspired by our YouTube thumbnails, I'll create a Figma board with 6-8 background colors, textures, and reusable assets. Each featured image will include up to three words of text, one action icon (like an arrow or check mar...

AI Sucks 17.05.2024 50:13

Systems! 2 16.05.2024 25:15

Systems! 15.05.2024 25:17

Q&A Part 2: My Thoughts On The Current State of SEO in 2024 14.05.2024 53:28

Q&A Part 1: My Email Response SOP 13.05.2024 26:49

Searching For My "Why" 10.05.2024 26:45

Building an Email Editorial Calendar 08.05.2024 1:02:19

Prioritizing Weekly Tasks Out Loud 06.05.2024 53:33

Brainstorming a Cross-Sell Postcard Design 03.05.2024 36:37

How Did My New Email Design Perform? 01.05.2024 15:02

The Future of Running an Online Business 29.04.2024 30:01

Making My Emails Better 26.04.2024 57:35