Hunt Demarest
Business By The Numbers
Hunt Demarest, CPA has consistently provided his financial business acumen to help move the industry toward greater heights of success and profitability. Hunt was recently referred to as a "terrific advocate of the aftermarket."He is the author of the book, Your Perfect Shop: How to Start, Run & Sell a Profitable Shop. In this book, he compiled some of the best practices for auto repair shop owners, whether they are just starting or have been in the business for years. Hunt's podcast will provide a core understanding of the financial aspects of running an auto repair shop.
Author
Hunt Demarest
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
Am I An Overpaid Employee? [E157] 13.02.2025 20:46
Thanks to our partners, NAPA TRACS and Promotive Are you truly a business owner, or just a well-paid employee? In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the critical distinction between running a business and simply working a high-paying job within your shop. Learn how to measure your hourly rate, assess your true profitability, and make strategic moves to improve...
To Lease or Not to Lease: Buying Versus Leasing Decisions [E156] 06.02.2025 24:21
Thanks to our partners, NAPA TRACS and Promotive Welcome to another episode of Business by the Numbers, hosted by Hunt Demarest, CPA, with Paar Melis & Associates. This week, we're diving into the pros and cons of leasing versus buying vehicles and equipment, covering critical tax implications and cash flow considerations. Whether you're eyeing a new luxury SUV or financing essential shop equi...
Executive Orders - Taxes and IRS Updates [E155] 30.01.2025 29:04
Thanks to our partners, NAPA TRACS and Promotive Welcome to this episode of Business by the Numbers! Host Hunt Demarest, CPA, explores the recent IRS developments and what they mean for business owners, taxpayers, and accountants alike. With executive orders, funding cuts, and shifting policies, there's plenty to unpack about the future of the IRS and tax compliance. Key Takeaways: IRS Funding Cut...
How To Trigger An Audit [E154] 23.01.2025 23:32
Thanks to our partners, NAPA TRACS and Promotive Welcome to this week’s episode of Business by the Numbers with Hunt Demarest, CPA. Today, we’re taking a deep dive into how certain actions or oversights could put you at risk for an IRS audit. By understanding these triggers, you can better safeguard your financial health and avoid unnecessary complications. Learn about common mistakes like underre...
Should I Use Profit First? [E153] 16.01.2025 26:10
Thanks to our partners, NAPA TRACS and Promotive Managing your cash flow can feel overwhelming, but the Profit First system offers a fresh approach to organizing your finances. In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the pros, cons, and practical applications of Profit First for auto repair shops. Whether you’re new to the system or looking to refine your cash ma...
Setting Goals for Success in 2025 [E152] 09.01.2025 36:17
Thanks to our partners, NAPA TRACS and Promotive Setting the right goals for your auto repair shop can make or break your business's success. In this episode of Business by the Numbers, Hunt breaks down the critical differences between sales goals and profit goals, and why efficiency is key. Learn actionable strategies to align your team's targets with your financial objectives for a successful 20...
Help! I Need Cash! [E151] 02.01.2025 26:25
Thanks to our partners, NAPA TRACS and Promotive Running low on cash? Before panic sets in, it’s time to get strategic. In this episode of Business by the Numbers, Hunt explores practical steps to manage cash flow challenges, cut expenses wisely, and secure financing without sinking your business. Learn what options are available and how to make informed decisions to keep your shop running smoothl...
Maintaining Proper Reserves [E150] 26.12.2024 24:21
Thanks to our partners, NAPA TRACS and Promotive The holiday season can make or break your cash reserves, especially for auto shop owners juggling finances. In this episode of Business by the Numbers, Hunt Demarest, CPA, breaks down the art of cash management for small businesses. Learn actionable strategies to protect your reserves and avoid the pitfalls of cashflow mismanagement. Understanding w...
The Handbook for Self-Rentals: Fair Market and Taxes [E149] 19.12.2024 22:57
Thanks to our partners, NAPA TRACS and Promotive In this episode of Business by the Numbers, Hunt dives into the critical topic of self-rentals for shop owners. Whether you’re already renting your property to your business or just considering it, Hunt explains why paying yourself rent the right way protects your assets, ensures compliance, and preserves your business’s value. Learn why legal prote...
End of 2024 Update: Interest Rates, ERTC, BOI Reporting & More [E148] 12.12.2024 22:28
Thanks to our partners, NAPA TRACS and Promotive End-of-year chaos is here, and Hunt’s been busy diving into webinars, questions, and updates on some big topics like the BOI report, interest rates, and the infamous Employee Retention Tax Credit (ERTC). In this episode, Hunt breaks down what’s happening, what you need to know, and what you should (or shouldn’t) do before heading into 2024. Here’s W...
Forecasting: How To Set Goals for 2025 and Beyond [E147] 05.12.2024 23:23
Thanks to our partners, NAPA TRACS and Promotive Join Hunt Demarest, CPA from Paar Melis and Associates, as he dives into one of the most crucial aspects of financial planning for your business—forecasting for the year ahead. Whether you're setting your business goals or analyzing key performance metrics, Hunt provides actionable insights to help you simplify and strengthen your forecasting proces...
The Basics of Accrual Accounting [E146] 28.11.2024 30:32
Thanks to our partners, NAPA TRACS and Promotive In this episode of Business by the Numbers, Hunt Demarest, CPA, dives into the world of accrual accounting versus cash basis accounting. If you've ever wondered when to record sales, parts costs, or payroll, this episode breaks it all down with practical examples and actionable tips. Learn how aligning your financial processes with accrual-based met...
How Much Can I Put in My Retirement? How Much Should I? [E145] 21.11.2024 24:51
Thanks to our partners, NAPA TRACS and Promotive. End-of-year tax planning is in full swing, and retirement accounts are a key piece of the puzzle. In this episode of Business by the Numbers, Hunt Demarest breaks down IRAs, Simple IRAs, and 401(k)s to help you understand how to maximize savings and minimize taxes. Get actionable tips and insights to make the most of your retirement planning before...
How Much Should I Pay Myself? [E144] 14.11.2024 20:01
Thanks to our partners, NAPA TRACS, and Promotive A critical topic for business owners: how much you should pay yourself as an S-corporation owner. This episode clears up common misconceptions around payroll, distributions, and tax savings strategies. Whether you're a small business owner or a shop manager, understanding these financial nuances is crucial for maintaining profitability and complian...
Legal Advice From a CPA [E143] 07.11.2024 29:48
Thanks to our partner, NAPA TRACS In this episode, Hunt Demarest, CPA of Paar Melis and Associates, explores legal advice that CPAs often encounter, even though it's traditionally outside of their scope. From his personal experience with a rental property in Baltimore, Hunt dives into the importance of structuring real estate and business assets for liability protection. Here’s what you'll learn:...
Talking Shop with Chris Cotton [E142] 31.10.2024 54:06
Chris Cotton of Autofix Shop Coaching returns to share his journey from coaching to becoming a shop owner at Firestone of Durango. In this episode, Chris dives deep into the challenges of purchasing a shop, revamping it with new technology, and ensuring a seamless operation while being an absentee owner. Discover how he turned around a business and the valuable lessons he learned along the way. Ch...
Can I Afford to Buy my Building? Should I Though? [E141] 24.10.2024 32:04
In this week's episode of Business by the Numbers, Hunt Demarest, CPA, discusses the critical decision of whether auto repair shop owners should buy their current building or move to a new location. With skyrocketing real estate costs and fluctuating interest rates, understanding the financial implications of this decision is more important than ever. Hunt breaks down how to calculate the impact o...
How to Prepare for Disaster [E140] 17.10.2024 29:33
In this episode of Business by the Numbers, Hunt Demarest, CPA, from Paar Melis and Associates, breaks down essential steps every auto repair shop should take to prepare for unexpected disasters. After hearing about a client’s close call during a recent Florida storm, Hunt talks about practical advice, tax implications, and planning tips to safeguard your business. Whether it’s power outages, fire...
How To Read and Analyze a Profit & Loss Statement [E139] 10.10.2024 32:39
In this episode of Business by the Numbers, Hunt Demarest, CPA at Paar Melis Associates, explores how auto repair shop owners can simplify their financial statements using the 50/30/20 profit model. Key Topics: Simplifying KPIs to focus on the most impactful metrics How to effectively analyze your P&L statement IRS tax extensions for those affected by hurricanes Deep dive into the 50/30/20 pro...
Talking Numbers with Chris Cotton [E138] 03.10.2024 54:48
In this episode, Hunt Demarest, an experienced CPA specializing in the auto repair industry, sits down with Chris Cotton, a renowned auto repair shop coach and owner of Autofix Auto Shop Coaching. Together, they dive into the challenges and strategies of optimizing shop productivity and profitability. They talk about: The importance of labor hours per repair order (LHRO) and how it impacts a shop'...
Comparing the 2024 Presidential Tax Plans [E137] 26.09.2024 34:09
In this episode of Business by the Numbers , Hunt Demarest, CPA, breaks down the latest tax proposals from Kamala Harris and Donald Trump, helping business owners understand what changes could impact their bottom line. Whether it’s Harris’s $50,000 small business deduction or Trump’s overtime tax elimination, Hunt offers critical insights into what’s real, what’s likely, and what’s just campaign r...
Key KPI: Productivity & Efficiency [E136] 19.09.2024 25:08
In this episode of Business by the Numbers , host Hunt Demarest, CPA, dives into the critical role that productivity and efficiency play in the profitability of auto repair shops. Using real-world examples, Hunt explains the differences between these two metrics and how shop owners can leverage them to drive business success Productivity vs. Efficiency : Learn the key differences betwe...
2024 Benchmark Report Part 3: Labor Productivity, Flat Rate VS Hourly [E135] 12.09.2024 20:29
This episode of Business by the Numbers is Part 3 (and the final part) of the 2024 benchmark series! What separates the most profitable auto repair shops from those struggling to turn a profit? Today, he's tackling that question using financial data and real-world insights from hundreds of shops across the industry. What you'll take away from this episode: Understand what the top 10...
2024 Benchmark Report Part 2: Profitability, Labor Rates, and Productivity Metrics [E134] 05.09.2024 26:18
In this episode of Business by the Numbers, host Hunt Demarest, CPA, continues the in-depth exploration of the 2024 Benchmark Report. This week, he analyzes the intricacies of shop sizes, locations, and industry trends, setting the stage for next week's grand finale on top versus not shops. Breakdown of shop performance based on size and location across the U.S. Insights into regional profitabilit...
2024 Benchmark Report Part 1: Biggest Changes, Key KPI's and Trends [E133] 29.08.2024 32:07
In this episode of "Business by the Numbers," Hunt Demarest, CPA, kicks off a three-part series breaking down the 2024 Automotive Industry benchmark report for auto repair shops across the country. This report gives a clear look at how shops are performing financially and operationally, helping owners see where they stand. Key Points: • Benchmark Report Basics: The episode starts by explaining a d...
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