Nathan Platter
Business Buyer Diaries: the Reality Before, During, and After
Welcome to the Business Buyer Diaries. My name is Nathan Platter, I’m a full-time employee, and I bought a business! I did everything right from finding the deal, handling due diligence on 63 different opportunities, and ultimately buying a profitable gym, and boy was I in for a surprise as a new owner! I chronicle everything in real time, including the biggest wins to the stressful nights at 2am. I’m sharing my journey without sugarcoating anything, so you don’t repeat the same mistakes I do. Join the Business Buyers Club! https://businessbuyersclub.com/memberships Enter code 070499 Learn Due...
Author
Nathan Platter
Category
Podcast website
Latest episode
Jul 20, 2025
Where to listen?
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Episodes
208. BY GEORGE, this is how I’ll monetize all this content, only now figuring it out 31.05.2024 6:30
Send a text Ever had a lightbulb moment that electrifies your whole being? That's precisely what happened to me, your host, during a seemingly mundane interaction within a Facebook group for real estate enthusiasts. What began as a casual conversation about investing quickly morphed into a torrent of interest and inquiries about buying businesses—revealing a hidden demand I had previously ove...
207. Talk to other franchisees outside of the franchisor or broker recommendation 30.05.2024 10:35
Send a text Ever found yourself on the brink of a business deal, pulse racing with the thrill of potential, yet drenched in a cold sweat of uncertainty? That's precisely where we begin our journey today, as I recount a tale of navigating the minefield of business acquisition, with a focus on the critical importance of due diligence. A potential buyer from the tech industry reached out to me,...
206. Other people in me more than I do, keep going at it 30.05.2024 9:27
Send a text Surviving a company's reorganization feels like clinging to a life raft in stormy seas—exhilarating yet terrifying. I've weathered that storm and come out on the other side with tales that will resonate with anyone who's faced the specter of job insecurity, especially in the mercurial tech industry. Join me as we traverse the emotional landscape of change, from the highs...
205. When laying an expert you need to let them run the gameplan 30.05.2024 5:22
Send a text Unlock the secrets to franchising success as we peel back the layers of marketing strategy, agency collaboration, and the art of delegation. Our latest episode offers a front-row seat to the dynamic world of franchise marketing where several of our peers share their journey of working with one remarkable agency. They've seen impressive ROAS and overall investment impact, but not w...
204. Write down the possible outcomes, write out where we go up from here, network with goal makers 29.05.2024 10:08
Send a text Ever felt like you're waging war against your own inner critic, especially when taking on the entrepreneurial battleground? Buckle in for a tour through the labyrinth of self-doubt and the specter of future uncertainties that loom over business ventures. We delve into the nitty-gritty of ethical quandaries and how to combat them with integrity, alongside a frank discussion on the...
202. New 10 week challenge starts today and I see the need for high value upsells 29.05.2024 7:00
Send a text Ever wondered how small dietary tweaks can lead to massive wellness wins? Join us on an invigorating ride as we chart the course of a business's revival and the electrifying launch of a new challenge that's redefining member engagement. We kick things off with a candid chat with our accountant, plotting a path to financial health and strategizing growth. Then, witness the buz...
201. How we’re turning from the red to the green by cost reductions 28.05.2024 7:53
Send a text Navigating the unpredictable tides of financial management in a newly acquired business is no small feat; it's a journey riddled with tough decisions and strategic pivots. This episode is a raw and real look at the hard-hitting changes we've made to ensure the survival and future success of our venture. We've crunched the numbers with our accounting team and faced the st...
200. Just one thing at a time for the one day, don’t worry about the stress that awaits tomorrow 28.05.2024 11:07
Send a text Every day presents its own set of challenges and opportunities, and I've always believed that the secret to success lies in how we handle them. That's why this episode is all about adopting a pragmatic approach to life and business—tackling today's tasks with vigor while keeping an eye on the horizon. We delve into the essentials of strategic planning, from improving the...
199. Re-introduction of who Nathan Platter is and where I want this journey to go 28.05.2024 14:43
Send a text Embarking on the exhilarating yet daunting adventure of turning from a salaried employee to a self-reliant business owner, I've walked the walk through the intricacies of tech and fitness entrepreneurship. I pull back the curtain on this transformation, offering a play-by-play of my own journey, from the nuts and bolts of establishing an LLC and EIN to the more nuanced dance of bu...
198. Battling some negative self talk, writing out Fears Gratitude Brag Goal Actions 26.05.2024 9:55
Send a text Imagine stepping into a new business only to find a tangled web of compensation issues and vendor contract surprises waiting for you. That's the story I'm peeling back layer by layer, revealing the raw realities of acquiring Studio no 1. Join me as we navigate the complexities of owner compensation, the discovery of a partner's unrecognized sweat equity, and a CPA's...
197. Deal #2 is not proceeding and feeling good about it 26.05.2024 2:51
Send a text The road of entrepreneurship is paved with decisions that can either elevate your business or lead you down a path of regret. That's why, in our latest episode, the crossroads of canceling a second studio deal takes center stage. I open up about the turmoil and relief that comes with making such a pivot, detailing the red flags that halted my progress and the sobering realization...
196. My Ad Agency and My Franchisor are wanting to work together and I got to connect them 26.05.2024 7:42
Send a text They say success whispers, but in the bustling world of franchising, one owner's triumph roared loud enough to catch the ear of the big boss. Hear how our guest, a franchise owner with a knack for innovation, not only raised the bar for his own location in December but also drew a congratulatory call from the franchise CEO himself. We explore the remarkable strategies and the mark...
195. Pencil out scenerios beforehand so that you know what to do after one happens 25.05.2024 11:48
Send a text When my bonus check hit with double the digits, I faced a crossroads that many might dream of but aren't quite prepared for—splurge or save? That's the kind of monetary mayhem we unpack in this episode, as we navigate the nuances of managing unexpected financial gains in a time when an aging F-150 starts looking less like a reliable ride and more like a missed chance at a For...
194. Pay attention to being compared against, we should be compared against -12k-month centers 25.05.2024 10:35
Send a text Have you ever considered the possibility of success being untethered from the start of a new year? This episode is all about the journey of reinvention and the untold power of beginning whenever you’re ready. We're joined by a seasoned gym owner whose wisdom transcends the hype of January resolutions, reminding us that tenacity and the courage to begin are the real game-changers....
193. Yet another chance to take a breathe and put my energy towards things that I can change 25.05.2024 9:09
Send a text Struggling to keep your small business afloat amidst the choppy seas of cash flow? You're not alone. I've been there, pacing the floor of my fitness center, wrestling with the realities of fluctuating sales. Tune in as I share my earnest journey towards embracing high-ticket offerings and executive transformation programs that have revolutionized the way I approach financial...
192. Another chance to take a deep breathe, think things through, relax, it’s going to be ok 24.05.2024 9:48
Send a text Have you ever winced at your bank account after forgetting a crucial loan payment? I sure have, and in our latest episode, I bare all about the time an SBA loan slip-up and a cascade of other costs took a serious swipe at our finances. But this isn't just about my blunders; it's about the tightrope walk of business finance management. We wade into the murky waters of revenue...
191. Maybe cap at 2 gyms + commercial building should be my current goal and not massive expansion 24.05.2024 15:09
Send a text Ever wondered how the strategic minds behind growing businesses make their moves? Listen up as we unlock the secrets to expanding your empire through smart networking and acquisition strategies. Jump into the deep end of business development with us, where we discuss the game-changing tactics of connecting with SBA lenders who aren't just talking the talk but are actively producin...
190. How to read between the lines buying a business 24.05.2024 14:11
Send a text When I took the leap into studio ownership, I didn't expect the financial gymnastics that lay ahead. Embark on a journey with me as I reveal the hidden costs of studio ownership, from the importance of your zip code to the surprises on the balance sheet. The reality of running a fitness studio is more than meets the eye, especially when you consider the invaluable time and effort...
189. Add “ONLY” to your price tags and when setting big goals for yourself 23.05.2024 4:45
Send a text Ever felt like your goals are just too lofty, like climbing a financial Everest without a sherpa? Join me as I share a game-changing perspective that's transformed my approach to ambitious goals and intimidating price tags. By slipping the simple word 'only' into the conversation about costs—whether it's a house, a program, or a membership—we can flip the script fro...
188. Starting to see too many members for my staff, raising prices is becoming apparent 23.05.2024 16:18
Send a text Ever feel like the left hand doesn't know what the right hand is doing in your business? That's the struggle we unpack as we reveal the often-frustrating ballet between the go-getters in sales and the make-it-happen crew in operations. In a raw recount of a recent management meeting, we expose the friction when enthusiastic sales promises meet the hard reality of operational...
187. How I handle members texting my personal cell asking for sweetheart pricing 23.05.2024 13:10
Send a text Have you ever found your personal and professional worlds colliding in uncomfortable ways? Prepare to navigate this rocky landscape with us! We kick off with a candid recount of "Mary" and "Martha" crossing the line by seeking a special discount from "Nathan," outside of the professional sphere. As your host, I'm pulling back the curtain on how I hand...
186. Our prices are too low and I’m delivering an additional -20k in value per member 22.05.2024 17:29
Send a text Get ready to shatter your sales ceiling and redefine success as we unwrap the tactics behind our staggering 75% show rate and sky-high close rates during our 10-week challenge sales blitz. We're not just breaking records; we're completely rewriting the rules of the sales game. And while we're at it, let's tackle the elephant in the room: are we shortchanging ourselv...
185. passed the Gauging Emotions test, found a custom app developer 22.05.2024 12:29
Send a text Ever wondered how a seamless dance between coordination and pressure can lead to a marketing coup? Strap in as we uncover the secrets to our latest client acquisition success and the incredible power of teamwork. In our journey, we've surpassed targets and embraced the synergy between our in-house wizards and the ad agency's maestros, all while maintaining an Olympian calm. W...
184. Ensure your members are getting a 6x ROAS on your program too, price is irrelevant 22.05.2024 18:20
Send a text Ever felt that your fitness routine is missing something beyond the grind of gym workouts? Prepare to have that gap bridged as we delve into the untapped potential of fitness studios in our always-connected world. No longer are we confined to the solitary struggle with dumbbells and treadmills; we're pioneering a holistic approach that encompasses psychology, sleep, and nutrition,...
183. Document the wins and the struggles because neither last forever 21.05.2024 6:11
Send a text Every entrepreneur knows that the path to success isn't just about the destination; it's about the journey. That's why I've decided to pull back the curtain on my own escapades as a business owner, from the nerve-racking early decisions to the thrill of expansion. I'm laying it all on the table—because we often forget the rough patches that teach us the most. T...
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