Nathan Platter

Business Buyer Diaries: the Reality Before, During, and After

Business EN ↓ 384 episodes

Welcome to the Business Buyer Diaries. My name is Nathan Platter, I’m a full-time employee, and I bought a business! I did everything right from finding the deal, handling due diligence on 63 different opportunities, and ultimately buying a profitable gym, and boy was I in for a surprise as a new owner! I chronicle everything in real time, including the biggest wins to the stressful nights at 2am. I’m sharing my journey without sugarcoating anything, so you don’t repeat the same mistakes I do. Join the Business Buyers Club! https://businessbuyersclub.com/memberships Enter code 070499 Learn Due...

Author

Nathan Platter

Category

Business

Latest episode

Jul 20, 2025

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Episodes

157. Black Friday deal got text blasted!! I’m learning I’m too independant 13.05.2024

Send a text Ever had one of those days where a plan spirals out of control, leaving you to pick up the pieces? Picture this: a Black Friday promotion aimed at 2,400 contacts, a text blast gone awry, and a sales team that's anything but pleased with the aftermath. Step into our latest episode as I peel back the layers of a recent promotional hiccup, sharing the gritty realities of team managem...

156. FLIP THE SCRIPT! “Why would you even want a workout program anyways?” 12.05.2024

Send a text Ever hit a roadblock and felt stuck with a project that just wouldn't budge? You're not alone. On our latest episode, we share a candid conversation with a guest who turned their prolonged digital analytics report project from average to outstanding, all thanks to the power of constructive criticism and peer feedback. Our guest's personal tale of triumph reveals an arsen...

155. Always believe those daydreams are a fractional part of your life calling 12.05.2024

Send a text Ever found yourself treading the fine line between professional harmony and the tough discussions that test it? Our latest episode peels back the curtain on the complexities of team dynamics, especially after those moments that require a firm yet fair conversation. As we navigate the art of team building, I share the triumphs within our studio retail space – from the buzz of launching...

154. Even if I go above and beyond for my W-2 I can still get let go for no reason 12.05.2024

Send a text I spent a grueling extended weekend tirelessly updating data models for my day job, only to be hit with the sobering realization that my employment could still be hanging by a thread. This stark reality isn't unique to me—it's a shared experience for many in today's economy, where job performance doesn't always equate to job security. Tune in as I lay bare the intri...

153. How I’m making job postings 11.05.2024

Send a text Ever been blindsided by a job loss or struggled to maintain a sense of security in your career? I've been there—suddenly handed a box and shown the door without warning. Join me as I peel back the layers of employment vulnerability and share my personal approach to building a safety net. From browsing job listings to strategizing career stability, this episode is an unfiltered div...

152. Expectations Conversation went 5-10, they may be happier elsewhere 11.05.2024

Send a text Have you ever found yourself in the thick of a business discussion that skidded off track? I recently experienced just that – a vital conversation about vendor issues and internal team dynamics that spiraled into defensiveness and off-topic tangents. Reflecting on the hour-plus exchange, I rate it a moderate five out of ten, recognizing the missed opportunities and the challenge in ali...

151. Prepping for the Expectations Comversation 11.05.2024

Send a text Are you ready to confront the challenges that rattle the foundations of social care management? Buckle up as this podcast episode equips you with the strategies needed to navigate the treacherous waters of effective communication and conflict resolution. Our special guest, Liam Davis, joins us to shed light on the often-shied-away-from discussions about the complex 'methods on Met...

150. 2 hours with my mentor on how to have an Expectations convo 10.05.2024

Send a text Managing a team and the daily grind of business responsibilities can sometimes feel like navigating a minefield with a blindfold on. This happened to me when unexpected payroll problems and accounting errors threw a wrench in the system, leading to a candid and somewhat charged exchange with my accountant. The frustration was palpable as we uncovered concerning transactions and realize...

149. Setting expectations, clear communications, protecting the business and the staff 10.05.2024

Send a text Unlock the mysteries of managing a creative team with our studio owner guest, who isn't just the face of the business but also the backbone of its strategy and staff dynamics. Discover how regular strategy talks and an open channel of communication can make or break the cohesiveness and efficiency of a team. Our guest gets personal, sharing the pitfalls of taking on too much work...

148. Hiring “A” players since they can get unstuck, self solve, and can properly prioritize 10.05.2024

Send a text Discover the transformative power of making the right hire, as we unravel the truth behind the cost of bad hiring decisions. Through my own experiences and insights from industry experts, we delve into the hidden impacts on productivity and the exponential value of what we call an 'A player' in the workforce. This episode shines a light on the self-starting, problem-preventin...

147. Pay for the experts, don’t diy your businesses 09.05.2024

Send a text Ever wondered how a single legal misstep can send a thriving business into a downward spiral? Join us as we dissect a real-life business horror story, where the failure to separate assets between two franchise locations under one LLC brought down an entire operation. Our expert guest lays bare the pitfalls of improper business structuring and drives home the need for ironclad legal and...

146. Weekly team meeting, great holiday prep, handling pushback 09.05.2024

Send a text Have you ever sat through a team meeting that unexpectedly morphed into a powerhouse of creativity and reflection? That's precisely what unfolded in our latest discussion, where what was intended to be an hour of routine agenda swiftly expanded into a riveting 90-minute brainstorming session. Reflecting on the challenges of business growth, retail strategies, and insightful feedba...

145. Looks like location #3 will have to be elsewhere 09.05.2024

Send a text Ever felt the sting of a missed opportunity? That's exactly what hit us when our dream location for a new fitness studio in Plymouth was snapped up by a rival. In this episode, we walk you through the rollercoaster of emotions and strategic decisions in navigating the hyper-competitive fitness real estate market. We also peel back the curtain on how the surrounding businesses and...

144. Marketing, proper attribution, got a track on every channel, read between the data 08.05.2024

Send a text Unlock the mysteries of lead generation with us and our insightful sales manager guest as we tackle the elusive puzzle of marketing attribution. Ever wonder how a simple click, a fleeting radio tune, or an engaging email contributes to the final decision of a customer to hit 'buy'? Our discussion peels back the layers of complexity in tracking the real origins of leads, revea...

143. Rededicating the studio to Godly endeavors 08.05.2024

Send a text Have you ever stood at a crossroads, feeling adrift amidst your aspirations, wondering if your perseverance will ever bear fruit? My journey has been a testament to the unwavering faithfulness of God, and in this session, I bare my soul, sharing the intimate ways faith has steered my life and my studio's mission. As I reflect on the promises found within the pages of the Bible, I...

142. Learning to battle midnight mental attacks and reinforcing the truth 08.05.2024

Send a text Battling the stormy seas of business ownership, this episode is my confession from the frontline of entrepreneurship, an admission of the sleep-deprived nights and the relentless push to keep my ship afloat. I let you in on the turbulence of a particularly challenging month, where doubt and fear are unwanted shipmates but ones that I am learning to navigate. It's a narrative that...

141. Having an air of confidence 07.05.2024

Send a text Strap on your spurs and tighten your grip, because today's episode is like a wild, no-holds-barred rodeo through the world of business lending. We're joined by an unsecretary business dynamo who's not only wrangling a full-time job and a bustling family life but is also sharing their unfiltered experience on securing a studio purchase. They come armed with the kind of st...

140. Turns out another owner is selling, do I want clubs 3-4 or nah? 07.05.2024

Send a text Dive headfirst into the world of franchise ownership with Jeff, alongside a duo of seasoned studio owners who've seen it all. From hands-on beginnings to overseeing day-to-day operations from a distance, they discuss the evolution of their involvement and its influence on their businesses. We unravel the financial tapestry of franchise management, scrutinizing invisible expenses a...

139. After hearing the same info 4+ times you can begin self-consulting your business 07.05.2024

Send a text Step into the frenetic world of small business ownership with me, and let's unlock the potential of self-reliance in driving our business dreams into reality. Amidst the whirlwind of strategic meetings and negotiations for expanding my franchise portfolio, I pull back the curtain on the delicate balancing act of entrepreneurship. You'll get a front-row seat to my approach for...

138. Be vocal about your ambitions and include your sphere to get there 06.05.2024

Send a text Embark on a transformative expedition with us as we chart the course from being a solo performer to a pioneering leader with our esteemed guest. This episode peels back the curtain on the often untold saga of voicing business aspirations and the seismic shift from secrecy to transparency. As our guest recounts the nerve-wracking yet rewarding experience of laying out expansion blueprin...

137. Met with Corporate, we’re 2x’ing next year and 3x the year after, then going massive 06.05.2024

Send a text Strap in for a high-octane exploration of fitness franchising, where sweat equity meets business savvy. My heart was hammering in the red zone as a corporate team member joined us for a workout that left us both breathless and brimming with excitement. The session was a full display of our studio's prowess, a testament to the power of our workout programs which aren't just ab...

136. Gave a pay raise, recasted the vision, keep reminding people who we are 06.05.2024

Send a text Ever wondered how to reward your team's hard work without breaking the bank? This episode offers a strategic look at compensation through the eyes of an experienced manager. We tackle the complex challenge of managing payroll and ensuring our team members are fairly compensated as they take on increased responsibilities. Discover how to nurture a motivated workforce where everyone...

135. Your reputation spreads farther than you think, your opportunities are bigger than you think 05.05.2024

Send a text Have you ever caught a glimpse of yourself in the mirror of your business, wondering if the reflection is more about personal ambition or the drive to make a difference? We get real about the challenges franchise owners face, where the lines between ego and impact blur. In a heart-to-heart with a seasoned franchise employee, we uncover the thirst for acknowledgment that often haunts th...

134. Maybe I bought TOO SMALL of a business 05.05.2024

Send a text Ever feel like the key to growing your business is to play a game of hide and seek with your own availability? Striking that balance can feel like trying to thread a needle while riding a unicycle, but it's exactly the kind of juggling act I navigate daily. This episode takes you behind the scenes of my life as I tackle the chaotic morning of dog grooming drop-offs, interrupted by...

133. Transforming Business Expenses from Financial Foes to Growth Accelerators 05.05.2024

Send a text Ever felt like your business's expenses are relentless enemies, gnawing at your hard-earned profits? You're not alone. Step into our latest conversation where we tackle the emotional battlefield of managing business finances, and experience a profound shift in perspective. Discover how viewing expenses as crucial investments rather than losses can revolutionize your relations...

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