Business & Brunch

If your business feels scattered, your offers are probably the reason. Most done-for-you service providers fall into the trap of creating too many random offers, custom-quoting every client, and unintentionally confusing their audience. In this episode of Business & Brunch , we’re talking about how to build an intentional offer suite that’s simple, strategic, and actually scalable. You’ll lear...

This episode is a masterclass in resilience, real talk, and building a business that actually supports your life. Abbi shares her raw journey of entrepreneurship through some of life's hardest moments and reveals why you're probably leaving thousands on the table by undervaluing your expertise. If you're ready to stop giving away your brilliance for free and build something sustaina...

"I don't post for 3 weeks because life got busy" — and then wonder why the business feels stuck. The truth is, consistency isn't just a marketing strategy. It's self-leadership. And it's the difference between having a hobby and running a business. In this episode of Business & Brunch , we're diving into why showing up consistently is the CEO skill that chang...

"I'll manage your social media" vs. "I help busy CEOs stay visible, sell more, and never open Canva again" — same service, completely different energy. The truth is, your offer isn't the problem. How you're talking about it is. In this episode of Business & Brunch , we're diving into the positioning shifts that turn your service from "nice to have&q...

"From Freelancer Energy to CEO Mindset" — it's time for the upgrade. The truth is, you don't need more credentials, more experience, or someone else's stamp of approval. You need to step into the authority you already have. In this episode of Business & Brunch , we're exploring the energy shift that changes everything — and showing you how to move from freelancer...

Ready to build a business that actually supports your life instead of draining it? In this episode, Jenny Suneson, podcast strategist and CEO of Podcasting for Moms, shares her journey from virtual assistant to running a thriving podcast agency while raising two kids. Discover how Jenny successfully planned for TWO maternity leaves, ditched social media overwhelm, and built a sustainable business...

“If I just had more time…” — sound familiar? The truth is, you don’t need longer days. You need stronger boundaries. In this episode of Business & Brunch , we’re calling out the lie that more time will fix your business — and showing you how to shift into being the CEO of your calendar. Because it’s not about doing more. It’s about protecting your energy, your priorities, and your ability to s...

Ever stare at your screen for 30 minutes trying to write a post… and end up ghosting your content plan altogether? You don’t have a content problem. You have a clarity problem. In this episode of Business & Brunch , we’re calling out why your message isn’t landing — and how to create content that doesn’t just get likes, but actually converts. If you're a done-for-you service provider who&...

You’re not falling behind because you’re lazy. You’re falling behind because you’re running your business on effort instead of strategy. In this episode, we’re calling out the burnout loop that so many done-for-you service providers get stuck in — and how to finally break it by shifting from “doing more” to doing what actually moves the needle. If you’ve ever found yourself panic-posting, scrambli...

If your content is solid, your offers are strong, and you’re showing up consistently — but sales are still slow?  You don’t have a strategy problem.  You’ve got a brand problem. In this episode, I’m breaking down the psychology behind why your audience isn’t buying (even if they like your content). We’ll unpack the 5 research-backed principles that drive trust, connection, and conversions — and ho...

In this episode of Business & Brunch , we’re breaking down one of the most misused pieces of mindset advice: “Act as if you already have it.” Because let’s be real — acting “as if” can quickly turn into performing abundance, over-investing, and ending up in survival mode wondering where the hell your manifestations are. I share my own story of following this advice to the letter and still endi...

This week on Business & Brunch , we’re talking about something every mom in business has faced (or will face): running your business when your child is sick — and choosing to put them first, guilt-free. I’m sharing what happened last week when my 12-month-old came down with hand, foot, and mouth, and how past-me would’ve tried to power through... but healed-me shut the laptop and honored my pr...

I did everything I was supposed to do before maternity leave — hired help, set up systems, communicated with clients, and prepped my sales strategy to stay visible. But 12 weeks postpartum, everything fell apart. In this episode, I’m pulling back the curtain on one of the hardest — and most important — seasons of my business journey. I’ll share what went wrong, what I learned the hard way, and how...

Everyone wants to tell you that you just need to get better at sales. Master your pitch. Tweak your messaging. Raise your prices.  But what if your problem isn’t the pitch — it’s your belief ? In this episode, I’m breaking down why your confidence in your offer matters more than your sales script ever will. Because being good at what you do will only take you so far if you don’t actually believe i...

In this episode of Business & Brunch , I’m pulling back the curtain on how I rebuilt my business model to consistently bring in $20K cash months while working less than 20 hours a week — as a solopreneur and a mom first. You’ll hear exactly how I reverse engineered my offer suite, pricing, and time — and how this same strategy works whether you're aiming for your first $5K month or scalin...

I thought buying my first home would just be a big life milestone — but it ended up teaching me one of the most powerful business lessons I’ve ever learned. In this episode, I’m sharing the full story: the Pinterest board dreams, the sea of bland new construction homes, and the one house that finally felt like home. And how that entire journey made me realize why my business (and yours) should nev...

In this episode, I’m sharing the raw truth about survival mode—how it shows up in your business, how it impacts your nervous system and energy field, and the personal shift I experienced after becoming a mom. You’ll learn: What survival mode really looks like (even when you're high-functioning) The role cortisol and nervous system regulation play in your ability to scale How chronic stress lo...

Episode Summary: You didn’t start your business to feel trapped, overwhelmed, or burned out—but somehow, it’s easy to end up there. In this episode of Business and Brunch , Alicia gets real about how to reclaim your freedom, reset your mindset, and realign your business with the life you actually want to live. Alicia shares how she went from working 24/7 and missing out on family memories to build...

This episode is a raw one. I’m opening up about a year that cracked me wide open — from losing parts of myself in motherhood to feeling completely disconnected from my mission, my voice, and even my business. I talk about what it really looks like to pour into everyone else until there’s nothing left for yourself, and how that slow erosion of identity impacts everything — especially how you show u...

If you're doing all the things in your business but still feel stuck, exhausted, or low-key resentful... you might be in a hustle hangover.  And trust me — I’ve been there. In this episode, we’re talking about the addiction to productivity that so many women carry in the online business space, how it keeps you spinning your wheels, and why slowing down might actually be the key to scaling wit...

Welcome back to Business & Brunch , the podcast for women who are done doing business the “right” way and are ready to build a freedom-based business that feels like them . I’m Alicia — your favorite mindset & business coach — and this episode is for the woman who knows she’s meant for more, but still feels stuck living by someone else’s rules. Let me ask you a question that changed everyt...

Hey queen — welcome back to Business & Brunch . This isn’t your typical “I manifested six figures with a latte and a vision board” type of intro. In today’s episode, I’m pulling back the curtain on how I really got here — from managing 80+ social media accounts at a corporate job that didn’t give a damn about me… to walking away from burnout, hustling my way through early entrepreneurship, and...

Welcome to the very first episode of Business & Brunch – a space for the multi-passionate, big-dreaming woman who’s ready to build a business that fits her life (not the other way around). In this kickoff episode, your host Alicia Croci shares the behind-the-scenes of finally launching the podcast after sitting on the idea for a year. She dives into the mindset blocks that held her back, inclu...

Ready to build a business that fits your life — not the other way around?  Welcome to Business & Brunch , the podcast for women who are done with the hustle-for-hustle’s-sake mindset and ready to claim more money, more freedom, and a lot more power. I’m Alicia — business and mindset coach, marketing boutique agency owner, mom, and your permission slip to take up space and trust yourself.  Insi...