Business as UNusual

In this episode of Business as UNusual, host Aicila explores the critical difference between focusing on your goals and fixating on them—a game changer for entrepreneurs and business leaders. Discover actionable strategies to reorient your attention, leverage intention over rigid solutions, and build momentum through daily processes. Whether you’re aiming for location independence, growing your re...

In this episode of Business as UNusual, host Aicila welcome David Silverman, acclaimed screenwriter, TV producer, and Stanford-educated psychotherapist. Silverman shares his unconventional journey from psychology to Hollywood, breaking down the mindset, resilience, and creative strategies that helped him co-create series like The Wild Thornberries and author "How to Be a Rock Star Screenwriter." D...

In this episode of Business as UNusual, host Aicila welcomes Shez Mehra, an award-winning creative entrepreneur, DJ, and founder of 194 Group. Together, they explore the powerful impact of sonic branding, the importance of audio strategy for businesses of all sizes, and how intentional sound design can transform customer experience and boost brand recall. Whether you’re an established enterprise o...

In this episode of Business as UNusual, host Aicila sits down with Ines O'Donovan, PhD—also known as the Ageless Futurist and founder of Jeunessima Magazine—to dive deep into the science and strategy of slowing biological aging for entrepreneurs. Ines shares practical tips for boosting vitality and performance, debunks aging myths, and reveals how optimizing sleep, stress, and energy sets leaders...

In this episode of Business as UNusual, host Aicila sits down with Jaime Araujo, vintner and founder of Trois Noix, a Certified B Corp wine company in Napa Valley. Jaime’s unique path—growing up in a renowned winemaking family, spending years in Europe, and ultimately returning to Napa to blaze her own trail—is a testament to challenging convention in the wine industry. Jaime shares how she uses c...

In this episode of Business as UNusual, host Aicila explores how entrepreneurs can reignite their momentum energy and navigate the hidden friction points that stall progress. Aicila unpacks the psychology behind procrastination, the difference between motivation and momentum, and why burnout is often misunderstood as laziness. Discover unconventional strategies for building sustainable, energy-awa...

In this episode of Business as UNusual, Aicila explores the concept of "connection energy" and uncovers why so many business owners and leaders feel disconnected—even while appearing engaged online. In a world running on technology and visibility, we dive deep into how true, nourishing connections power both personal and professional communities. Discover strategies to restore your connection ener...

In this episode of  Business as UNusual , host Aicila dives deep into why creative energy is a core business asset—not just a nice-to-have. She unpacks how most traditional systems prioritize relentless productivity, often at the expense of insights and innovation. Learn practical strategies to protect and refuel your creativity, discover why “back brain time” isn’t wasted, and find out how t...

In this episode of Business as UNusual, host Aicila explores the often-overlooked but critical resource every entrepreneur and leader needs: energy. Moving beyond the standard focus on time and money, Aicila breaks down the “energy equation”—creativity, momentum, and connection—as essential components for avoiding burnout and fueling innovative business strategies. Discover actionable ways to mana...

In this thought-provoking episode of Business as UNusual, host Aicila dives deep into the differences between plans, intentions, goals, and outcomes in the context of small business and social impact leadership. Learn why focusing on behaviors you can control, rather than just chasing outcomes, is key to sustaining success and avoiding discouragement—especially in uncertain times. Aicila blends in...

In this episode of Business as UNusual, Alicia speaks with Simon Calderbank, a leadership mindset coach, about his insights for empowering women leaders. Simon shares his journey of being raised in a matriarchal household and how this shaped his compassionate coaching style. The episode delves into the nuances of cultivating an inclusive workplace and breaking down systemic biases. Resources Menti...

In this episode of Business as UNusual, host Aicila delves into the paradox of how holding on too tightly to certain support systems can amplify our risks rather than mitigate them. Drawing from personal experiences and client stories, she challenges listeners to reevaluate the tools and certainties they cling to and consider if these are indeed conducive to their business's success. Topics discus...

In this episode, Aicila interviews Deb, co-founder of Herbal Eclipse. Deb shares her journey from academia to herbal skincare entrepreneurship, the importance of using organic ingredients, and how astrology plays a role in their products. A collaboration with her son brings a unique dynamic to their thriving family business. Topics discussed in this episode: The benefits and challenges of launchin...

In this episode of Business as UNusual, host Aicila engages with Dr. Esther Zeledon, a Latina immigrant and former diplomat turned entrepreneur. Dr. Zeledon shares her journey of empowering individuals and communities through her transformative framework. Her insights challenge the status quo, inspiring listeners to redefine success and align with their true purpose. Topics discussed in this episo...

In this episode, host Aicila dives into the often misunderstood concept of burnout and its implications in the world of business. She offers insights into recognizing burnout's early signs, identifies common triggers, and suggests effective strategies to prevent and mitigate its effects. The discussion underscores the importance of self-care and aligning personal values with work in order to susta...

In this episode of Business as UNusual, host Alicia speaks with Todd Bracher, the founder of BetterLab. They explore the importance of purpose-driven design and its potential to revolutionize industries. Todd shares his insights on contextual-based design and the critical role of sustainability in modern business. Discover how aligning design with ecosystem dynamics and human-centered needs can le...

In this episode of Business as UNusual, host Aicila explores the hidden value of nurturing both professional and personal relationships in entrepreneurship. Dive into the strategies of cultivating a whole network and learn how genuine connections can lead to sustainable growth and mutual success. Key insights feature Aicila's experiences with business colleague Peggy McCartha and emphasize the imp...

In this episode of Business as UNusual, host Aicila engages with Aviva Leebow, a chair for Vistage, to delve into the transformative power of mindset in leadership. Aviva, a catalyst for leaders with big dreams, shares her insights on overcoming imposter syndrome, the importance of gratitude, and unlocking true potential through collaboration and peer support. Topics discussed in this episode: Ove...

Join us in this episode of Business as UNusual as we sit down with Peggy McCartha, a certified professional photographer and dynamic entrepreneur. A seasoned entrepreneur, Peggy shares her innovative approach to business success and talks about the creation and vision behind the Global Business Plaza. We explore how it provides a supportive ecosystem for entrepreneurs to thrive and network. Topics...

In this episode of Business as UNusual, host Alicia dives into techniques to optimize your energy for sustainable business growth. Learn how to streamline your workflow by auditing your energy, leveraging automation, and employing effective delegation strategies. Alicia shares enlightening anecdotes and actionable tips to help you work smarter, not harder, and create more time for what truly matte...

In this episode of Business as UNusual, host Aicila explores how entrepreneurs can leverage their energy for sustainable success. From personal anecdotes to practical strategies, discover how to assess and invest your energy for high returns in both business and personal life. Topics discussed in this episode: Understanding Energy Return on Investment (ROI) Recognizing High and Low Energy Activiti...

In this episode of Business as UNusual, host Aicila chats with Dr. Karen Moore, founder of I am the Color of Beautiful Global. They explore the negative impact of colorism and how Dr. Moore uses virtual spaces to facilitate healing and empowerment for dark-skinned black women and women of color. Dr. Moore shares her journey, insights, and tips for staying positive in a world that often underestima...

In this insightful episode of Business as UNusual , host Aicila chats with Ian and Karyl Vassilaros from Marriage by the Fire. They explore revolutionary approaches to marriage counseling, tackling therapy myths, unique strategies to better men's experiences, and nurturing autonomous relationships. Discover actionable advice for stronger, happier marriages. Topics discussed in this episode: Debunk...

In this episode of Business as UNusual, host Aicila welcomes Kate Larking, a book marketing specialist, to discuss innovative strategies for indie authors and publishers. Kate shares invaluable insights on aligning marketing efforts with personal values, overcoming industry challenges, and the importance of authenticity in book promotion. Topics discussed in this episode: Kate Larking's Background...

In this episode of Business as UNusual , host Aicila explores the often-overlooked assets that can significantly impact your business beyond just time and money. She offers insights on how to identify and leverage hidden resources such as relationships, inspiration, and creativity to enhance your business operations and personal well-being. Topics discussed in this episode: The importance of recog...