Business and Management

To learn more, visit https://www.marchellludy.com/  This episode introduces Commercial Innovation, a much more economical alternative to Product Innovation. Commercial Innovation is innovation on budget. Because while we know that continuous innovation is important, not all companies and businesses have all the funding and human resources needed to execute product innovation. We will provide...

To learn more, visit https://www.marchellludy.com/  In this Part 2 episode, we will dive deep into the "Image" section of the VIP Model - Visibility, Image, and Performance. This is the tool to accelerate your career progression. So, if you want to become a VIP, use this VIP Model. It is important to understand that Performance is just the ticket to the game. No matter how good your performan...

In this Part 1 episode, we will introduce the concept of VIP - Visibility, Image, and Performance. The tool to accelerate your career progression. So, if you want to become a VIP, use this VIP Model. Specifically, we will talk about the Visibility part of the model. It is important to understand that Performance is just the ticket to the game. No matter how good your performance is, if you are not...

To learn more, visit https://www.marchellludy.com/  In this Part 2 episode, we proceed to the last stages of implementing a Marketing Strategy for getting your ideal spouse. This is just an example to make the concept easy to understand by applying it to everyday situations. We will follow the Marketing Strategy steps of (3) WHAT Positioning and (2) HOW Execution. Examples are given of how yo...

To learn more, visit https://www.marchellludy.com/  In this Part 1 episode, we will implement Marketing Strategy on how to get your ideal spouse. This is just an example to make the concept easy to be understood, by applying it to an everyday situation. We will follow the Marketing Strategy steps of (1) Market Research and (2) WHO Understanding. Examples are given on what kind of questions we...

To learn more, visit https://www.marchellludy.com/  In this episode, we will discuss Sales & Operations Planning process, popularly known as S&OP. This is a common process in multinational companies and professionally managed businesses, to synch between Sales Planning and Operations Planning. We will discuss the benefits of having a solid S&OP process, as well as the potential pr...

To learn more, visit https://www.marchellludy.com/  In this episode, we will discuss the concept of Performance vs. Potential. In your career, you may feel that you have performed well, but you have not been promoted yet. This podcast will deep dive into other factors on top of Performance, that will determine the decision to promote you. Because Performance is just the ticket to the game. We...

To learn more, visit https://www.marchellludy.com/  In this episode, we will discuss the various types of Product Innovation. We will dive deep into each product innovation type, for instance, New to the world innovation, Line Extensions, Product Upgrades, and Cost Innovation. Examples will be given to practically implement this concept step by step in your line of business. To wrap up, it is...

To learn more, visit https://www.marchellludy.com/  In this episode, we will discuss how to build a systematic, structured, and well-planned Marketing Strategy. We will discuss the four aspects of the Marketing Strategy in detail: Market Research, WHO Understanding, WHAT Positioning, and, HOW Execution. We will elaborate on what kind of questions we need to get the answers through quantitativ...

To learn more, visit https://www.marchellludy.com/  In this episode, we will discuss how Supply Chain is impacting the Profit and Loss Statement of a company. We will dig deep into the key Supply Chain metrics, which are Customer Service, Inventory, and Cost. The importance of product availability impacts Revenue and Sales. How Inventory Management is crucial to set the right level of stocks,...

To learn more, visit https://www.marchellludy.com/  In this episode, we will discuss the importance of innovation using the S-Curve Model and why sustaining continuous innovation is the key to business growth. We will talk about the Product Life Cycle of Start Up, Scale Up, and Stagnation, including the importance of anticipating revenue drop. A few examples from the world's top brands are pr...

To learn more, visit https://www.marchellludy.com  In this episode, we will discuss how to make effective advertisements. We will reapply the knowledge we learned from the past episode on how Ads work to implement the principles of effective advertisements. We will talk about why the look and feel of the Ads must be consistent and repeated again and again. As a result, you will have guideline...

In this episode, we will discuss how advertising works. What happens in our brains when we see advertisements? What triggers us to buy the products after seeing the advertisements? The two schools of thought on advertisements, i.e. between functional and emotional needs. The importance of building emotional connections between the advertisements and the consumers' brains. The reason why advertisem...

In this episode, we will discuss the "Culture Shock" phenomenon. Specifically, we will reveal some parts of the Indonesian culture in which paradigm change is needed to be more suitable for a multinational working environment context. And we will talk about what specific actions to be taken to adjust the cultural style of the "Indonesian born and bred" to be more successful in a multinational work...

Welcome to the Business and Management Podcast, where we discuss best practices to help professionals and entrepreneurs achieve success as they defined it.   This podcast is essentially responding to this common request, “I wish someone would mentor me and advise me on these tips, when I just started my professional career or when I run my own business.”   This podcast is hosted by March...