Business Anchors

If you want to grow on LinkedIn, you have GOT TO listen to this episode which unpacks Richard van der Blom's 57-page LinkedIn Algorithm report. It's unreal & hands down the best free 'LinkedIn Guide' we've ever seen. It's also backed by data (10K posts analysed). In this episode, we share the biggest takeaways from the report & actionable ways you can implemen...

If you're a Marketer who wants to do the best job possible in your role, this is a must-listen. We recently hired a new Marketing Manager & created a comprehensive 'Marketing Manager Bible' to support them to do an amazing job. In this episode, we talk through that guide & share tons of tips & advice along the way. Try Adobe Express (pod sponsor).

Working with customers all over the world is THE best way to recession-proof your business (amongst lots of other benefits). We've worked with customers from all over the world including America, Australia, India, Dubai, Bulgaria & more. In this podcast, we share actionable strategies & steps you can implement to attract new international customers. There is TONS of value in this! Try...

In this week's episode, we take a deep dive into professional business relationships and why they’re vital for a successful career. We also share with you how some of our biggest opportunities have come around from relationships we have built in the past and how important it is to consider the types of people you a creating a relationship with. Try Adobe Express (pod sponsor).

THE most important thing any marketer or business owner can do to drive revenue is…create an effective content ecosystem! Think of a content ecosystem like baking a delicious cake. If you have all of the right ingredients & combine & cook them in the correct way, you have a delicious cake. It’s the same with your content. If you have all the right content, distributed in the right places,...

In these financially uncertain times, the ability to predict your revenue is more valuable than ever. Fortunately, we're here to help! You'll hear about five simple, actionable steps to help you generate predictable revenue for your business. If you're interested in listening to the full episode this clip came from, check out ' E91: How To Start Generating Predictable Revenue T...

If you’re wondering what a creator-led business is, or if you're interested in how they are outperforming traditional business models, this episode is for you! In a world where influencers are influencing the masses, we're taking a deep dive into what it takes to run a successful creator-led business. Try Adobe Express (pod sponsor).

With every major platform adapting to vertical content, Dan and Lloyd are going to discuss the key benefits of changing with the times. You’ll hear about the ways that platforms are rewarding content creators for embracing the change, and the startling data from only a month of Knowlton taking a vertical first approach. For more on the benefits of vertical video, check out ‘ E106: How & Why Ev...

If you work in B2B Marketing or just want to learn more about how to use LinkedIn Ads to generated leads from senior decision makers, this is a must-listen. We recently generate a B2B contract worth £1 million for a client via a LinkedIn Ads campaign & we reveal everything we’ve learnt in this episode. Strap yourself in & get ready for a value-packed 40-minutes of LinkedIn insights & t...

One of the most difficult parts of producing great Marketing videos is getting inspiration & coming up with brilliant ideas in the first place! Well, in this clip you’ll find out exactly how we do it. If you’re interested in listening to the full episode this clip came from, check out ‘ E84: Video Script Writing Secrets: How To Make Better Videos ’. 

This IS NOT a preachy podcast about how terrible alcohol is & why you should give it up forever. We drink alcohol & enjoy it. But since the beginning of 2022, we started ‘having breaks’ from alcohol and it’s been a serious game-changer for us. If you’re looking to hear an honest insight into the benefits & drawbacks of ‘having breaks’ from alcohol, this is a must-listen. Try Adobe Expr...

Understanding how to effectively use ‘empathy’ as a Marketing tool is vital if you’re looking to get the best results & stay ahead of your competitors (especially with the oncoming recession). Listen to this week’s Knowlton Nugget to find out how! If you’re interested in listening to the full episode that this clip came from, check out ‘ E83: Paid Ads Are Dying (Everything you need to know)! ’...

If you’re not putting a lot of attention into attracting & retaining long-term clients, you are missing out BIG time! It can cost 5 X more to attract a new customer than it does to retain an existing one AND increasing customer retention rates by 5% increases profits by 25% - 95% (according to research done by Frederick Reichheld of Bain & Company). In this podcast, you’ll learn the specif...

2 years ago we started our podcast (Business Anchors) as an experiment. Today, almost all of our new customers mention Business Anchors. If you want to hear more podcasting tips we've learnt along the way, go & listen to ‘E82: How To Start A Podcast Your Audience Will LOVE’.  Try Adobe Express (pod sponsor).

If you’re looking to learn the action steps we are taking (and you should too) to recession-proof your business, this is a must-listen! With energy prices rising and The Bank of England warning the UK will fall into recession as it raised interest rates by the most in 27 years, it’s vital businesses take action to prepare for the storm.

Want to improve your sleep? These tips will blow your mind. Lloyd is brilliant at sleeping (and not by accident). If you want to learn how he consistently gets 8+ hours of quality sleep, listen to this Knowlton Nugget. If you want to hear more healthy habit tips, go & listen to ‘E81: How To Start Healthy Habits That Make You Happier’. 

If you’re looking to improve your Marketing results, based on evidence & data, this is for you! In this episode, you’ll learn about 5 psychology studies, their findings & how you can implement these insights to improve your Marketing results.

Why do Marketers over-complicate everything? We use too much jargon when really, having a logical, simple approach to marketing is one of the most effective ways to get the best ROI. Dammit. I did it again. Sorry, ‘Return On Investment’. If you want to hear tips to ensure you can avoid a Marketing Agency Catfish, go & listen to ‘Episode 048 – How To Spot A Marketing Agency Catfish’. 

If you want to justifiably charge more, you need to demonstrate how you’ve added value for your customers. You could increase value in a tangible way e.g. making your product with higher quality materials OR you could increase the ‘perceived value’ of what you offer. Rory Sutherland says that increasing the ‘perceived value’ can be just as effective as increasing the tangible value. A higher perce...

In January 2022, we made some marketing predictions for the year. Were we right though? If you want to hear what our predictions were, go & listen to ‘E78: Social Media Predictions For 2022 (Insights from 70+ Marketing Leaders)’. 

‘My company is boring, no one will be interested in what we have to say on social media’ <<< WRONG! In this episode, we’re going to explain why & share how you can create content that your audience will love, no matter how boring you are. Some of the case studies we discuss from traditionally ‘boring’ companies have generated new business opportunities worth £1M+ which is crazy! 

Do you want to be more successful? Of course you do. In this clip, Dan & Lloyd reflect on one of the main factors influencing their success to date. If you like what you hear & want to learn more actionable steps you can take to be more successful, go & listen to ‘E67: How To Be More Successful Starting Today (Actionable Advice)’. 

We recently got publicly called out for greenwashing & we wanted to take the opportunity to share the backstory, our response & also do an episode all about greenwashing. In this episode we talk about what greenwashing is, we share examples from some very well-known brands & also provide actionable advice to help you avoid greenwashing. 

Are you tired of feeling like you never have enough time to do what you must to win at life? Delegation is the answer & in this clip, we reveal how it’s changed our lives. If you like what you hear & want to learn the tips & tricks we use to ensure we have a healthy work-life balance, go & listen to ‘E63: How The F Do You Balance Work & Home Life?’. 

The unsexy reality of running a business is nothing like the glamorised ‘£600K in year 1’, or ‘scaled from 1 - 10 employees in year 1’ posts you see on social media. It takes years. Literally years of consistently working hard, making mistakes & learning to achieve any level of success. Prepare yourself for some home truths! If you run a business or have ever considered running a business, thi...