Built by Business: Amazon FBA, E-Commerce, Brand Building

Negative reviews don't just hurt your rating—they kill your conversions. In this episode of Built by Business , Andy Isom is joined by Shane Barker of TraceFuse to uncover how Amazon sellers can legally and compliantly remove reviews that violate Amazon's policies. You'll learn what kinds of reviews are eligible, why most sellers fail to remove them, and how TraceFuse identifies and resolves revie...

Influencer marketing isn't dead—but it's not required. In this episode of Built by Business , Andy Isom breaks down the anti-influencer strategy: how smart Amazon and e-commerce brands are scaling in 2025 without followers, fancy collabs, or viral content. Learn how to turn your customers into creators, generate proof-based content, and structure listings that convert—without ever hiring an "ambas...

There's a goldmine of bulk buyers on Amazon—and most sellers never unlock it. In this episode of Built by Business , Andy Isom dives into Amazon Business, the $35B+ opportunity designed for B2B buyers like schools, hospitals, and contractors. You'll learn how to activate Amazon's built-in B2B tools, structure your listings for volume orders, and uncover repeat buyers hiding in plain sight.   If yo...

If your product isn't converting, that doesn't mean it's a loser. It might just be misunderstood. In this episode of Built by Business , Andy Isom breaks down how to reposition existing products for new use cases, seasonal campaigns, or customer segments— without creating a single new SKU .   You'll learn 4 proven re-angling strategies that help brands drive fresh traffic, increase conversions, an...

Proof sells. Period. In this episode of Built by Business , Andy Isom breaks down how Amazon and e-commerce brands are using social proof, reviews, UGC, and visual storytelling to convert browsers into buyers. You'll learn the 5 most effective types of proof, how to collect them fast, and how to embed them directly into your listings, ads, and funnels.   If you've got traffic but low conversions,...

Tariffs are back—and so is the global sourcing shuffle. In tdoay's episode of Built by Business , Andy breaks down the latest July 2025 updates: Vietnam's new trade pact with China, Trump's aggressive tariff plan, and how China is threatening to retaliate. Whether you're sourcing from China, Vietnam, or Mexico, this episode gives you a practical and strategic lens on how to protect your Amazon bra...

In this episode of Built by Business with Andy Isom , I'm catching you up on what happened while I was offline. You'll hear: A behind-the-scenes look at how I unplugged completely (and came back sharper). Real Amazon policy and feature updates every seller should know. What changed while I was gone—and what your brand should do about it. Why true rest is a superpower for entrepreneurs.   Whether y...

You don't always need more strategies—you need one bold decision. In this episode of Built by Business , Andy Isom shares the behind-the-scenes moment that changed the direction of his business, and how you can identify the key decision holding your growth back.   Whether it's hiring, committing to a product, ending a distraction, or building a system—this episode will help you choose clarity over...

Perfection doesn't win on Amazon— agility does. In this episode of Built by Business , Andy Isom reveals why small, fast fixes beat slow, big plans. You'll learn how to identify conversion leaks, review trends, PPC mistakes, and listing issues—and how to act on them fast.   If you've been stuck waiting for the perfect launch, photoshoot, or system—this episode will get you unstuck, focused, and gr...

Forget what the gurus say—Amazon is still the smartest place to learn how to sell online. In this episode of Built by Business , Andy Isom breaks down why Amazon teaches you faster, cheaper, and more effectively than any other platform. From learning conversion rate strategy and customer psychology to mastering SEO and margin management—this is the crash course every brand owner needs.   If you're...

Entrepreneurship promises freedom—but many founders feel more trapped than ever. On this July 4th episode of Built by Business , Andy Isom unpacks what freedom really means for business owners: time, clarity, systems, and space. If you've built a profitable brand but lost control of your life, this episode will help you recalibrate.   It's not about doing less. It's about doing what matters.   Wan...

Recessions don't kill consumer spending—they just reshape it. In this episode of Built by Business , Andy Isom reveals how Amazon sellers can pivot into categories and messaging that thrive during economic downturns. Learn what still sells, how to recession-proof your product line, and what mistakes to avoid when buyers start getting cautious.   If you're building a brand built to last, this episo...

What happens when you go from selling physical products to selling your own expertise? In this episode of Built by Business , Andy Isom breaks down the lessons he learned building a service-based business after growing successful Amazon brands. From managing clients to selling outcomes and building repeatable systems, this episode is packed with insights for entrepreneurs expanding beyond FBA.   I...

If you could start over, what would you do differently? In this episode of Built by Business , Andy Isom shares the 3 biggest changes he'd make if he launched an Amazon brand from scratch in 2025. From picking the right audience to structuring a better offer and building scalable systems—these lessons are your shortcut to a smarter start.   Whether you're launching your first product or your fifth...

Thousands of creators are going viral—but going broke. In this episode of Built by Business , Andy Isom breaks down the Creator Trap: the disconnect between attention and income, and how to fix it. You'll learn why content alone isn't enough, what business infrastructure most creators lack, and how audiences and offers are the key to sustainable online income.   If you're a content creator with vi...

You didn't start your Amazon business to become a full-time operator. You started it for freedom—for your family, your time, and your future. In this episode of Built by Business , Andy Isom opens up about the personal side of entrepreneurship: how building a business that honors your family values can actually make you sharper, more focused, and more fulfilled.   Learn how to structure your calen...

Most Amazon sellers obsess over how to scale. But the best ones obsess over their first 100 customers. In this episode of Built by Business , Andy Isom breaks down exactly how to analyze your early sales for insight—not just income. Learn what to look for in conversion rates, reviews, ad performance, and repeat buyers—and how to turn that data into momentum that compounds.   If you're post-launch...

Most Amazon sellers are moving fast—but not always in the right direction. In this episode of Built by Business , Andy Isom shares the simplest and most effective habit to sharpen your strategy, reduce waste, and create clarity: the weekly 3-question business review. No tools. No cost. Just ruthless awareness—and better decisions.   If you're tired of feeling overwhelmed by data or stuck in the sa...

AI is powerful—but it can't save a weak offer. In this episode of Built by Business , Andy Isom breaks down the difference between using AI to scale what works and relying on it to fix what's broken. You'll learn when automation makes sense (listing optimization, PPC tweaks, post-purchase emails), and when it becomes a costly crutch.   Whether you're just starting out or scaling up, this episode w...

Most sellers treat Amazon like the whole business. But the smart ones know it's just the engine. In this episode of Built by Business , Andy Isom breaks down how to treat Amazon as your best distribution channel—not your only strategy. Learn how to use Amazon for cash flow, customer acquisition, and validation—then expand into long-term brand-building channels like DTC, retail, and wholesale.   If...

You don't need to reinvent the wheel on Amazon. You just need to study the winners. In this episode of Built by Business , Andy Isom walks you through how to reverse-engineer high-performing competitors, spot market patterns, and use them to improve your own product listings, offers, and strategy—without copying.   From title structure and image strategy to pricing, reviews, and keyword data, this...

The old way of doing product research—chasing keywords and trends—isn't enough in 2025. In this episode of  Built by Business , Andy Isom breaks down why the smartest brand builders are flipping the process: starting with audience, vision, and significance before ever opening a tool like Helium 10.   You'll learn how to validate product ideas that lead to long-term brand equity—not just a temporar...

Most Amazon sellers are addicted to revenue—but they're starving for profit. In this episode of  Built by Business , Andy Isom breaks down the most common margin killers hiding in your Amazon business—and the simple levers you can pull this week to start keeping more of what you earn.   From FBA storage fees and PPC waste to freight negotiations and bundling tricks, this episode delivers practical...

How to Avoid $45,000 Mistakes in Less Than an Hour | Amazon FBA Coaching + Strategy Call Insights   Booking a 1-on-1 consulting call might sound expensive—but what if it saved you from a five-figure mistake? In this episode of  Built by Business , Andy shares behind-the-scenes moments from real consulting sessions with Amazon FBA sellers and e-commerce founders. You'll hear how simple strategy shi...

In this episode, we're discussing the topic of designing your business that works around your ideal lifestyle. "Dreams melt like ice cream." If you want to enjoy the journey now, you need to focus on the things that really matter. My special micro guest (and mentor) Richie Norton, shares some insights into: What's one mindset shift or system you've used to make sure your business serves your life—...