Building With Buyers: Startup Marketing and Growth Fueled By Customers

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to  ⁠⁠https://creators.riverside.fm/Anna⁠⁠  and use the code MSM23 for 15% off. Josh Lowman (CCO and Founder at Gold Front) joined me on the show for the second time for this BONUS episode. Check out Ep. 84 “What I've Learned From Category Designing 50+ Startups” where Josh shares how he's helped startup...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠⁠⁠ https://creators.riverside.fm/Anna⁠⁠⁠⁠  and use the code MSM23 for 15% off. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share ⁠⁠⁠⁠ MaaS⁠⁠⁠⁠  (Marketing as a System) which is the systematic approach to marketing that I built over almost 4 years of working...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to ⁠⁠ https://creators.riverside.fm/Anna⁠⁠  and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit ⁠⁠ pdcflow.com/flow-billing⁠⁠  to learn more. Krish Ramineni is Co-Founder and CEO at Fireflies.ai and he joined me in this episode to dig into growing fr...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to  ⁠⁠⁠https://creators.riverside.fm/Anna⁠⁠⁠  and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit  ⁠⁠⁠pdcflow.com/flow-billing⁠⁠⁠  to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share  ⁠⁠...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to  ⁠https://creators.riverside.fm/Anna⁠  and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit  ⁠pdcflow.com/flow-billing⁠  to learn more. Brad Pedersen is Co-Founder and Chairman at Lomi and Pela. We're focusing on Lomi in this episode (B2C). I a...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to  ⁠⁠https://creators.riverside.fm/Anna⁠⁠  and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit  ⁠⁠pdcflow.com/flow-billing⁠⁠  to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share  ⁠⁠MaaS...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to  ⁠https://creators.riverside.fm/Anna⁠  and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit  ⁠pdcflow.com/flow-billing⁠  to learn more. Devin Reed is the Head of Content at Clari. Devin was also at Gong for almost 5 years and what's interesting...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to  ⁠https://creators.riverside.fm/Anna⁠  and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit  ⁠pdcflow.com/flow-billing⁠  to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share  ⁠MaaS⁠  (M...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to  ⁠https://creators.riverside.fm/Anna⁠  and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit  ⁠pdcflow.com/flow-billing⁠  to learn more. I’d just like to take a brief moment of silence to remember those innocent lives that have been lost during the...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit pdcflow.com/flow-billing to learn more. I’d just like to take a brief moment of silence to remember those innocent lives that have been lost during the terroris...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to  https://creators.riverside.fm/Anna  and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit  pdcflow.com/flow-billing  to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share  MaaS  (Marketi...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to  https://creators.riverside.fm/Anna  and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit  pdcflow.com/flow-billing  to learn more. Mary Keough (Head of Marketing at Map My Customers) joined me on the show. Season 4 I’m bringing on mostly startup f...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to  https://creators.riverside.fm/Anna  and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit  pdcflow.com/flow-billing  to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me continuing to share  MaaS  (Marketi...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to  https://creators.riverside.fm/Anna  and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit  pdcflow.com/flow-billing  to learn more. I'm welcoming my first guest for Season 4 of the show, Hayes Davis (Co-Founder and CEO at Gradient Works). I had...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to  https://creators.riverside.fm/Anna  and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit  pdcflow.com/flow-billing  to learn more. It's Season 4 of the Modern Startup Marketing podcast and this episode is me kicking off MaaS (Marketing as a Sy...

This episode is sponsored by Riverside, your all-in-one podcast and video platform. Go to https://creators.riverside.fm/Anna  and use the code MSM23 for 15% off. This episode is also sponsored by PDCflow, payment management made easy. Visit  pdcflow.com/flow-billing  to learn more. Happy Labor Day to my listeners in the US!! Hope you're enjoying the time off. Great day to sneak in a little Mod...

Ok, I know I said the last episode was the LAST one, but I just wanted to slide this BONUS one in here if ya don't mind. I asked Christina Pawlikowski (CEO and Co-Founder at Causal) to join me on the show so we could talk about what they're building, the value they've gotten from working with me as their fractional head of marketing, and why they decided to hire marketing before sales....

Hey MSM listeners! Anna here, the host of the show. I hope you enjoyed Season 3 of Modern Startup Marketing and all the incredible guests and conversations I had. I'm officially wrapped with this season but will be back for more in the future. In the meantime, make sure you follow me @AnnaFurmanov on LinkedIn and you can sign up to get my monthly startup marketing newsletter where I’m sharing...

Usually I'm asking my guests all the questions, but sometimes they have a question for me. So I created an episode that’s just guests asking me their burning question and then I answer their question. Some really great, thought-provoking questions in here. People do not hold back. Here's the full list of people that had questions for me (in order) along with the episode number in case you...

Sprinkling in another customer conversation (love doing these) I asked Tyler Wells (CTO and Co-Founder at Propel) to join me on the show so we could talk about what they're building, what stage they're at, the value they've gotten from working with me as their fractional head of marketing, and how they're ramping their marketing efforts. Tyler is also the host of the podcast "...

Happy Juneteenth to all my listeners! Drew Brucker (VP of Growth at LASSO, first marketing hire) has been a longtime listener of the podcast and he's one of the people that's given me some great feedback about the show. I decided to invite him on to talk about what he's been building, creative marketing plays, and more. Prior to LASSO, Drew was the first marketing hire at Fullsteam (a...

Udi Ledergor is Chief Evangelist at Gong. He went from marketer #1 to Gong's Chief Marketing Officer and has been there for over 6 years. Udi led the creation of the Revenue Intelligence category, and led the company from zero to hundreds of millions in revenue. He's a 5X marketing leader in B2B startups AND he's also really good at playing the piano. About Gong: Founded in 2015, based...

I’ve cracked the nut on exactly what early stage startups need help with from a marketing and business perspective, and I wanted to share it with you in this episode. I built a systematic approach, and what’s cool is I can use the system I’ve built over and over in many different contexts. For example: client work GrowthMentor calls friend calls VC calls accelerator workshops EdTech GTM bootcamp s...

Happy Memorial Day!!! I asked Chris Walker to join me for a second round on the show. Last time he was on was Episode 35 (called “Over-prioritizing sales is your SaaS startup’s biggest mistake”) and that was also a really good one. Towards the end of the episode, Chris has some great questions for me to answer. Chris is Founder and CEO at Refine Labs. Prior, Chris was the Dir. of Mktg at Eversound...

There's been a lot of buzz around PLG vs. Sales-led GTM models. Companies that started with one GTM method are exploring others. So I thought this conversation would be super interesting for many as they're thinking about a more blended approach. Sei Suriyakumar is Head of Marketing at Superhuman. Prior, Sei was Director of Product Marketing at Dropbox and prior to that he held marketing l...