The Sasha Group
Building While Flying
Welcome to Building While Flying: a weekly business podcast from Gary Vaynerchuk's agency The Sasha Group. We are the small- to medium-sized business arm of VaynerX, the most contemporary independent holding company in the industry. At The Sasha Group, we teach, guide, and execute modern-day brand building and marketing for ambitious businesses looking for meaningful growth. Building a business isn't linear. The journey is wrought with turbulence, delays, and re-routes. Those who win are resilient, unafraid of challenges, and willing to flex in order to reach their destination. We get it; entr...
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Author
The Sasha Group
Category
Podcast website
Latest episode
Aug 31, 2023
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Episodes
Answering Questions from Entrepreneurs: Q&A with The Sasha Group 19.05.2022 12:01
We answered your questions You asked, we answered! Our Building While Flying Q&A is back with Joe Quattrone, SVP, Head of Education. In this episode, he answers more questions submitted by our listeners across our social channels. Some of the topics discussed include: Direct to consumer (DTC) marketing Scaling a personal brand globally Making NFTs mainstream Advertising best practices Moving fast...
How Her 'North Star' Guides Her Business (and Landed an Investment from Jay-Z) - Denise Woodard, Partake Foods 12.05.2022 14:37
Denise Woodard is the Founder and CEO of Partake Foods, a food and snack brand that offers delicious, allergy-friendly snacks and baking mixes that everyone can enjoy and feel confident sharing. Denise started Partake after her daughter was diagnosed with multiple food allergies, and she wanted more options that met their allergy needs, and tasted good. In addition to offering delicious snacks and...
Bringing Diversity to Celebrations, feat. Jacquelyn Rodgers, Greentop Gifts 05.05.2022 25:33
In this episode of Building While Flying, we talk with Jacquelyn Rodgers, Founder of Greentop Gifts. Greentop Gifts is a gift wrap and apparel brand that brings diversity to celebrations by featuring diverse faces and characters in their products and designs. Jacquelyn originally started Greentop Gifts in 2016 for her son, but as interest grew, she took the opportunity to pursue it further. In-fli...
Why Debt is like Dating - with Jeremy Hill, Founder of JB Capital 28.04.2022 29:45
Jeremy Hill is the Founder and Managing Partner of JB Capital, an alternative asset management firm investing in areas of the market underserved by traditional banks. He is known for creating innovative solutions to complex situations, providing more than $500 Million in capital to privately held companies across the United States. In this episode of Building While Flying, Jeremy joins Joe Quattro...
Building a Brand for the Intangible - with Adam Mizel and Chris Swanson, Co-Founders of US United 25.04.2022 39:26
Adam Mizel and Chris Swanson are two of the founders of US United. They're working to become the voice of unity and spark action in the process. US United is a not-for-profit whose mission is to build the brand to rally all who share their belief in unity as the path forward. US United provides the infrastructure necessary to disrupt discord and build movement. In this episode of Building While...
Spreading Happiness One Stroopwafel at a Time - with Anouck Gotlib, CEO of Belgian Boys 14.04.2022 29:26
Anouck Gotlib is the CEO of Belgian Boys, a woman-owned sweet treats and snack brand on a mission to turn up the happy one sweet moment at a time. Belgian Boys offers a delicious assortment of breakfasts, sweet treats, and desserts, including stroopwafels, crepes, pancakes, and cookies. In this episode of Building While Flying, Anouck joins Katie Hankinson to talk about Belgian Boys' unique origin...
Why You Should Invest in Your Personal Brand 07.04.2022 9:10
This week on Building While Flying, we're sharing a special peek into the 4Ds. Jessica Morgan, Executive Content Producer at The Sasha Group, leads a session on personal branding and why it matters for your business. Topics include: Benefits of investing in your personal brand Adopting the right mindset for personal branding Mistakes to avoid in personal branding Interactive exercise to think more...
Molly Fienning on How to be a Good CEO and Scaling a Hot Sauce Brand During a Pandemic 31.03.2022 38:21
Molly Fienning is the Co-Founder and CEO of Red Clay Hot Sauce, a modern Southern hot sauce company based in Charleston, SC. Prior to Red Clay, Molly co-founded Babiators, the leading sunglasses brand for babies and kids. Molly joins Katie on the Building While Flying podcast to talk about her journey from Harvard Business School to silent investor to CEO of Red Clay. She shares lessons learned fr...
Q&A Part 2: Content Creation, Small Ad Budgets, LinkedIn Marketing, and NFTs 24.03.2022 15:13
In part 2 of our Building While Flying Q&A, Joe Quattrone, SVP, Head of Education, answers more questions from our listeners. Topics include: Creating content efficiently Working with small ad budgets How to market on LinkedIn Marketing trends to know OOH media Like what you heard? Want to have YOUR questions answered on the podcast? Connect with us on Instagram , Twitter , and/or LinkedIn and tel...
Q&A with The Sasha Group: Career Pivots, Mentorship, and Prioritization 17.03.2022 21:45
In this special edition of Building While Flying, James Orsini, President of The Sasha Group, and Joe Quattrone, SVP, Head of Education, answer questions from our listeners. Topics include: How to make successful career pivots Mentorship as a two-way street Ageism in the marketing industry How to prioritize tasks and projects Buying and selling SMEs Like what you heard? Want to have YOUR questions...
How Building a Creative and Diverse Team Leads to Better Ideas - Jes Wolfe, CEO Rebel Girls 10.03.2022 17:35
Jes Wolfe is the CEO of Rebel Girls, an entertainment-driven, global empowerment brand dedicated to inspiring and instilling confidence in girls around the world. In her conversation with Maribel, Jes shares her journey from the finance world to CEO. She talks about what makes Rebel Girls so special: the opportunity to inspire girls and children everywhere and instill confidence from a young age....
Connecting Fitness, Water, and People Around the World with Bruce Smith, CEO & Founder of Hydrow 03.03.2022 29:27
Bruce Smith is the Founder and CEO of Hydrow, an at-home full-body rowing experience that connects the user with the natural world through Hydrow's patented design and technology. Bruce is also an accomplished rower and coach himself; he led the U.S. National Rowing Team to a bronze medal in the 2015 world rowing championships. In this episode, Bruce shares where his journey with rowing and water...
How Staying Hyper Focused Helps Alice Kim Build and Grow a Clothing Brand 24.02.2022 22:26
Alice Kim is a fashion industry veteran with more than two decades of experience. She's now the Founder and CEO of PerfectDD, a sustainable clothing brand made specifically for mid-sized women with size DD and up. In this episode, Alice chats with Maribel about every step of her journey: from starting her career in finance to leading PerfectDD today. Throughout their conversation, Alice shares le...
Kyra Peralte Cultivates Connection and Community with The Traveling Diary 17.02.2022 26:29
Kyra Peralte is a serial creator and entrepreneur who understands human needs and emotions, and creates products that meet those needs. Her most recent project is The Traveling Diary Tour, which connects women around the world through written entries in a shared journal. She's also the creator of Mermaid Quest, a fantasy game for kids with a focus on representation. In this episode of Building Wh...
Growing Your Brand and Mission Through E-Commerce - Doron Petersan 10.02.2022 37:30
Doron Petersan is President of Sticky Fingers Sweets & Eats, a beloved vegan bakery in Washington, DC—and soon-to-be national e-commerce powerhouse. Doron has played a huge role in paving the way for vegan options in the mainstream that actually taste good. She's also a two-time champion of the Food Network competition "Cupcake Wars." In her conversation with Katie, Doron shares the challenges she...
Good News Saves Lives - with Tony Samadani (Good News Network) 03.02.2022 37:07
Tony Samadani is the Co-Owner and Head of Strategic Partnerships at The Good News Network, a platform founded in 1997 as an antidote to the barrage of negativity experienced in the mainstream media. Tony joined the team in 2016 after a Google search for good news amidst a tumultuous, stressful time led him to the Good News Network website. The "plethora" of good news stories hooked him almost imme...
Making Virtual Experiences Better - Farah Allen, CEO, The Labz 27.01.2022 31:41
Farah Allen is an accomplished leader in the media technology space. Her career spans more than 20 years, from management consulting to founder and CEO. She currently serves as CEO of The Labz, a no-code-required digital design platform that creates high-end, communication-rich websites for virtual experiences. In her conversation with Mickey, Farah opens up about her journey from consulting to f...
"We're the Oldest Startup in the Nation" - Aly Wente, Wente Vineyards 20.01.2022 32:39
Aly Wente is the VP of Marketing and Customer Experience at Wente Vineyards. Wente is the country's longest, continuously operated family-owned winery; Aly is the fifth generation of the Wente family to lead the business. In this episode, Aly shares the history of Wente Vineyards, what drives their success, the respect the current team has for past generations, and how they build upon past generat...
Jon Levy Teaches How to Create Meaningful Human Connection 13.01.2022 45:46
Jon Levy is a behavioral scientist who uses science to meaningfully connect brands and people. He works with Fortune 500 companies and startups to help them apply the latest research to their marketing and sales efforts, engagement, and culture. His book You're Invited: The Art and Science of Cultivating Influence debuted at #2 on the Wall Street Journal's best-seller list. The book guides readers...
Community, Trust, and Running a Business with Your Olympian Sister - with Wes Felix, CEO, Saysh 16.12.2021 35:34
Wes Felix is CEO and co-founder of Saysh, a lifestyle brand that creates products by and for women. He's also the founder and managing partner of boutique sports management agency Evolve. He created and launched Saysh with his sister, Allyson Felix, the most decorated Olympic track and field athlete in the world—and who's faced many challenges of her own throughout her career. In this episode of B...
Powering Your Content Strategy with Content Curation - Scott Rogerson, CEO, UpContent 09.12.2021 41:42
Scott Rogerson is the CEO of UpContent, a SaaS content curation platform built to help its users power up their content strategy and save time in their operations. UpContent spun out of Rogerson's former agency after it was created to solve internal problems. Now it helps hundreds of companies worldwide curate content, increase thought leadership, and build deeper trust with their customers. In t...
Supplier Diversity in the Advertising Industry - Anita Laney, Professional Partnering Solutions 02.12.2021 29:53
Anita Laney currently serves as President and CEO of Professional Partnering Solutions, a full-service supplier diversity consulting and technology firm, where she and her team also developed DataLou, a supplier diversity SaaS product and business. VaynerX's Chief Diversity Officer, Vanessa Vining, previously worked under Anita at a previous position. We were fortunate to hear from Anita at the Va...
Sustainable is the New Black - Michelle Wiles, Head of Brand @ Son of a Tailor 18.11.2021 36:10
Michelle Wiles is the Head of Brand at Son of a Tailor, a DTC "clothing tech" company that delivers made-to-order men's clothing at scale. Their garments are custom fits to provide the best wearing experience, and reduce waste in their production process. Michelle joined Son of a Tailor after starting her career at Proctor & Gamble, VaynerMedia, and MBA school. As Head of Brand, Michelle leads the...
Finding Community with Your Neighbors - Maryam Banikarim (CMO, Nextdoor) 11.11.2021 45:11
Maryam Banikarim currently serves as the CMO of Nextdoor, the popular hyperlocal neighborhood and community app. She's no stranger to finding her own communities; as her family moved around the world, she found purpose in stepping in and being useful wherever her family lived. These experiences serve her well as she leads marketing at Nextdoor and keeps the brand's purpose at the helm of their eff...
How to Disrupt an Antiquated Industry - with Gio Vaccaro, Co-Founder @ Glamsquad 04.11.2021 37:24
Giovanni Vaccaro left his family's restaurant business at age 18 and went straight to cosmetology school. He says he was the worst beauty student they'd ever seen. After years of learning and hard work, Gio became one of the most well-known and respected beauty professionals in New York. He then parlayed his expertise with his passion for innovation by co-founding the mobile beauty app Glamsquad....
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