Building Great Tech

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the critical topic of cognitive and social biases that can significantly impact product development in the tech industry. They explore how these biases often lead founders to make decisions based on peer influence rather than genuine customer needs, highlighting cautionary tales like Quibi. The dis...

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the uncomfortable truth that 72% of startups fail not due to poor products, but because they fall in love with ideas that are misaligned with market needs. They explore the concept of cognitive biases, particularly how these mental shortcuts can sabotage decision-making for founders. From confirmat...

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the rapidly evolving landscape of AI coding tools, projected to grow from $6 billion in 2024 to over $25 billion by 2030. They discuss the exciting potential of platforms like Lovable and Blink, which empower non-technical founders to bring their ideas to life through natural language prompts. Howe...

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into a crucial yet often overlooked market segment: older users. With an astonishing $100 billion left untapped by tech companies each year, the duo explores the immense wealth and spending power held by senior citizens. They discuss the psychological barriers that lead tech companies to neglect this de...

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the phenomenon of shiny object syndrome that often plagues tech founders. With over 17 years of experience in the tech space, they explore why many businesses are drawn to the allure of new ideas and trends, despite the fact that a staggering 64% of tech leaders report seeing no return on investmen...

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the intriguing phenomenon where only 20% of product features are actively used by customers, leaving a staggering 80% underutilised. They explore the reasons behind this discrepancy and discuss effective strategies to enhance feature awareness among users. Through engaging conversations, Simon and...

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the critical issue of customer churn, exploring whether pricing or product experience plays a more significant role in driving customers away. Drawing on insights from PwC research, they discuss how businesses often misattribute churn to pricing issues, overlooking the impact of customer experience...

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the intriguing world of artificial intelligence and its impact on customer insights. They explore the concept of synthetic users—AI-generated personas that mimic real users—and discuss the pros and cons of relying on them for user research. The conversation highlights the limitations of AI, particu...

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the critical topic of user feedback strategies. With a staggering 95% of companies collecting user feedback, the duo explores why many of these strategies fail to deliver actionable insights. They discuss common pitfalls such as confirmation bias, poor feedback collection methods, and the over-reli...

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into a critical yet often overlooked issue in the startup world: the hidden costs of a toxic co-founder. Drawing on insights from Harvard Business School, they reveal that over 65% of startups fail due to co-founder conflicts, rather than market conditions or product issues. Simon and Anastasija discuss...

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into a startling statistic: 80% of features in SaaS products are rarely or never used. They explore the implications of this phenomenon, discussing the common pitfalls that lead teams to overinflate their product roadmaps with unnecessary features. From relying on assumptions to building for investors r...

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the often daunting concept of pivoting in the startup world. With a staggering 92% of startups failing, the duo highlights the importance of adaptability, revealing that companies that pivot experience three times higher user growth than those that remain stagnant. They discuss the signs that indic...

In this episode of the Building Great Tech podcast, hosts Simon Hook and Anastasija Krysa delve into the critical topic of user feedback methods. With a staggering 95% of companies collecting user feedback, they explore why only two-thirds of these companies effectively act on the data they gather. Drawing on their two decades of experience, Simon and Anastasija rank nine common feedback methods f...

Building Great Tech is the podcast that helps mission-driven tech businesses become more profitable and customer-focused. Whether you're just starting out or optimising what you’ve already built, each episode helps you drive conversion, retention, and real business growth. 

 We dive into customer-focused strategies, killer product experiences, ethical tech, team dynamics, and smart roadmaps. Expe...