Building Brand You

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Life is like a buffet, you pay the price, you come in and you enjoy it. A customer is a transaction and a client is a relationship. There are three things a business should have - an artist, a dealmaker, and a manager. In order to become a business owner, you ne...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Trust is not always about liking something. It's about understanding what to expect. Amazing workplaces have a high level of trust, where communication is effective and transparent, and the values are more than just a frame on the wall. Upset happens when intent...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Your personal brand is how you show up for people. It's how they experience you, not what you think of yourself. Core values it's like the bedrock and the stable backbone to everything you do as a business. You've got to just keep evolving who you are, and being...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS: Putting yourself out there will not just build a network, but also demonstrate your ability and credibility to deliver a result. People buy on emotion and justify on reason. People are not 100 percent driven about the almighty dollar and getting paid the big d...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Nutrition and inner health are the keys to staying in our best shape, mentally and physically. Our body is the engine of who we are and what we produce. The most obvious symptom of being unhealthy is gaining weight. Your physical health has a profound impact on...

Welcome to https://www.sixtylessons.com/Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: In Latin, the word confidence means trust. The quality of internal dialogue will determine the quality of the dialogue with every external stakeholder in your life. Let fear be your counsel and not your jailer. Life is lived forward...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: You need to build a business and a brand that serves your life, not have your business or your brand run the show. Your brand exists in a world of others. While we might think about our own selves and our own awareness, you're not a brand until others agree. A h...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: This season's objective was to introduce Jobs Theory by Clayton Christensen and to explore how this framework can help us to build our brand and our business. Your brand exists in the world of others. A confused mind never buys. A clear mind takes action. Do the...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Know what hat you're wearing - we've got to be very clear about how we signal the people working in our team in what capacity we are speaking. Business is an ecosystem and we all have our specific job to do. It's not your IP, it's not your brand, it's not all th...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Leverage what you already have. Play the game you can win at first. We may not love what we do, but we can use it as the foundation for building something that we do love. It's about taking what you've already got, learn how to unlock that, then harness it, and...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Having your photos done professionally - with a range of outfits and choices - gives you a lot of leverage in terms of how you want to brand yourself. A picture allows us to capture a moment in time that makes us relatable. In using your image/s,be consistent. D...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Television is about credibility, building expertise, building authority, and yes, it comes but it takes consistency. We have to have an athlete's mindset, we have to be open to coaching and really growth oriented and understand that we don't know everything. Spe...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Small marginal improvements that build up over time create remarkable results. Your environment contains a whole lot of cues. It creates the context that feeds our habits. Your habits become associated not only with a single trigger, but with the entire context...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: A confused mind won't buy your product or your service, it doesn't buy an idea or concept and it doesn't buy you. A confused mind stops action.- a clear mind creates action  If you haven't built a solid and trusted foundation for your dealings with others, and w...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: When you start working with a VA, don't expect them to come ready made for your business. There's talent, humility and hard work, but actually, you need to invest time while they learn what you want and actually how you work and how you like to work Delegation a...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Unlocking the power of your team means thinking about the job YOU need to do for your individual team members. Your team is one of the keys to amplifying the awareness, engagement and impact of not only your business, but also of your brand. Not everyone is the...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: "You must rest, otherwise you will become restless." If we don't take care of ourselves, don't have the energy, don't invest in all the things about us, our brand will not show up at its best. Sleep is a job that needs to be done to nourish ourselves and become...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Every moment that your voice is not being heard is every moment that your message is not being heard by your followers, your clients, and your fans.  Sometimes the answer is already there, you just have to go out, ask for it, or find out on your own.  Say why no...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: We can actually think about values as enablers for where we want to go in life for our purpose. The power of the word "enable" gives us the ability to choose and to bring these values out in a very conscious way. To get things done, we need to decide unequivocal...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Ask yourself the question 'what job will reading this book do for me? My business? My brand?'  Are we relying only on data and forgetting those moments that we react to without even realising? . It's about being in the experience with your client or your custome...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Stories help change the world We don't make an omelet without breaking a few eggs Your stories do start to become your brand so we need to build that storytelling muscle and get comfortable with how we do that for ourselves When you share a story with a lesson t...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: We buy on emotion and justify on reason. Features are what your product or service has or does and outcomes are what your product or service produces. There's something emotional or social connected with your customers' experience of your product or service - th...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: "A job is the progress that a person is trying to make in a particular circumstance." We need to think about what job we really want done. Your brand and business or career should serve what you want in your life.   RESOURCES MENTIONED: Competing Against Luck: T...

Welcome to Building Brand You, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Clayton Christiansen's Jobs Theory is all about our unique and combined struggle for progress and the discovery of real cause of purchase behaviour vs. correlation.  Throughout Building Brand You Season 4 we will be exploring how Jobs Theory can help you to defin...

Welcome to Building Brand You, the podcast that helps you accelerate your success by unlocking your greatest asset – you. KEY TAKEAWAYS: Providing practical tools and techniques that you can take action on straight away is an integral part of the Building Brand You philosophy. Visibility is so much more than being seen. It's also about Influence, Credibility and Empathy. Altogether this is your VI...