Building Brand You

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS Cash flow is king. Learning how to harness and leverage your social proof will help you reach and resonate with more people who might become customers. Define your vision and align your business or career goals with specific measurable milestones so that you ca...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS Common threads - or norms - in your audience can help you understand who your brand and offer matter to and why. Focusing on a niche is important in identifying the specific behaviours, desires and motivations of your potential clients versus trying to meet the...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS A confused mind never buys. Align your brand message so that every time you come into contact with your audience, they will be getting the same clear message about who you are and what you do. Keeping your message consistent throughout the prospecting or sales...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS Being aligned is about being consistent, giving others the experience that you are a safe and familiar pair of hands.  Using the attention and access method is a powerful way of helping you to identify and reach your potential customers. Giving your potential c...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS "Between stimulus and response, there is a space. In that space is our power to choose our response. In our response lies our growth and our freedom." - Viktor Frankl When we react in a reflexive way, the trigger, or the stimulus actually owns us but when we th...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS To effectively attract and serve your clients, you must be able to define your personal brand and be a role model for what you do and do not offer. You already have everything you need - being able to cultivate, shape and have confidence in yourself and your re...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS Keep your engine fine-tuned. Whatever happens, stay focused, motivated and committed to your goals and beliefs.  In business, as in life, there is always boom and bust: The boom when everything seems to go your way and the bust when hardships and barriers const...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS A Brand is a mark of trust. Therefore, you must stand for something and be willing to declare your intentions in order to build a brand that people will come to know and trust, and say, "This is who they are. This is what they stand for". "If you don't stand fo...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS Develop a brand that will help the community as a whole, not just you. Build a brand that will resonate with your target audience, inspire confidence in your customers, and benefit you. Creating a relationship of trust with your customer is crucial for brand de...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS You have to go through a certain journey in order to arrive where you are meant to be, and the roles, experiences, and difficulties you face are part of that journey. In order to achieve your goals and make a difference in the world, you must be determined, amb...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS You can achieve the things you want. But you won't achieve anything unless you actually take action.  Inaction is a decision and a choice.  Everything you do is an experiment. You don't have to dive in headfirst, take a small step. And there is no best way to d...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS You are you. If they don't want you, then they're not right for you. And they will never give you what you need. Don't think that it's about you. This is about them. Be humble and learn from the past. And, when something doesn't work, do the debriefing and all...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS "For me in the menopause, it's definitely been about slowing down a little bit, not racing all over the world." Trish Tucker May. Rebalancing and understanding our health enables us to focus on and thrive in larger aspects of life.  Equip yourself with a health...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS "There is a life meant for you that is truer than the one you are living. But in order to have it, you will have to forge it yourself. You will have to create on the outside what you are imagining on the inside. Only you can bring it forth. And it will cost you...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.     KEY TAKEAWAYS "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our light, not our darkness that most frightens us. We ask ourselves, 'Who am I to be brilliant, gorgeous, talented, fabulous?' Actually, who are y...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.     KEY TAKEAWAYS Empathy underpins the power of social, the power of people talking to each other. That is why we form circles in order to be heard, understood, learn, and grow. Possibility thinking, kindness, and empathy empowers you to take risks. Community creates opportun...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.     KEY TAKEAWAYS "People will forget what you said, people will forget what you did. But people will never forget how you made them feel" - Maya Angelou.  Empathy is about building connection, exchanging energy and thinking, and paying attention to others. We need to choose w...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS Making an impression boils down to how well we can complement our own strengths, cultivate mindfulness and intention, and be authentic in the way we show up to ourselves. Influencers alter people's perceptions. Their power to do this lies in the way they connec...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS A collaboration that doesn't produce or doesn't get completed is never a total failure, because you've got so much learning from that. "Never doubt that a small group of committed citizens can change the world. Indeed, it is the only thing that ever has" - Marg...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS Our impact is everywhere, every day. We have an impact on others both consciously and unintentionally simply by being there and showing up in the way we do. Once we make an impression, we can expand it by being consistent. Being intentional about who you want t...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS Despite rapid changes in the environment, a healthy organisation continues to work well. Healthy organisations have clearly aligned, consistent, and engaging communication between all employees regardless of hierarchy, location, division, or function. Teamwork...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.   KEY TAKEAWAYS Align your business' purpose with your target audience's purpose to grow and succeed. In business, don't be scared to try new things, take risks, and fail. Change your thinking to believe that nothing is unchangeable. The goal is to find a viable, scalable, and...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.     KEY TAKEAWAYS This 100th episode is a real testament to not only our perseverance and our persistence but to what it takes to build beyond ourselves…to help you build Brand You. When you have a certain goal in mind, it allows you to take a breather and reflect and then all...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.     KEY TAKEAWAYS The doing provided the reinforcement or evidence about whether it's worth doing, or whether it's worth having. I was living on a perpetual to-do list and had forgotten how to dream Dreams create possibility and hope beyond what we know.  It's thrilling to be...

Welcome to Building Brand You™, the podcast that helps you accelerate your success by unlocking your greatest asset – you.     KEY TAKEAWAYS "One of the options, in the variety of the outcomes of what we're doing, is success" - Elon Musk. Synergy is something you intentionally create, not something that happens to you. Creating a team means admitting that there is an area of your business where yo...