Building a Furniture Brand with Ethan Abramson

Talking with Kristina and Nick you quickly realize that this is very much a business first company for them. Yes they love to make furniture, but the way they make it and even design it, is based strongly in thinking about how they can continuously and effectively produce it for their clients. They are building a business that they can seamlessly scale with demand and not have to re...

Ronald is at day 1 with his business. He had the idea, followed his passion, put in the work, and now he is ready to open the doors of his own company. But as you will hear, just saying you are open for business is the minimum buy in for having your own furniture company. There is so much more that goes into it once you get going. Having a plan is important, but executing that plan is where the su...

Customer service is an art, and when you are selling on platforms like Etsy, it is an art that you need too perfect to stand out. So that is exactly what Andrew has been doing for the last 6 years. And growing his building skills along side his client skills has lead to continued success in this industry well beyond what he could have imaged when he started. Andrew also is a master class...

With 10 years of experience in the industry, Zachary is not new to the world of furniture making, but he is new to running his own company. We check in with him a year into owning his business, to learn first hand the good and bad of what he has been going through during this first year. Having dreamt of working on his own, he now finds him self in a position to control his own destiny, and it is...

Excel sheets and board feet Alyssa has experience in both. As an Accountant she spends her time going over other people’s numbers and so when it comes to her own furniture company she does the same. Keeping records as detailed as her builds And by focusing on both the numbers side and the building side of her business, she has been able to take a new company and grow it into the profitable underta...

Having a passion for your business is important. It is what gets you up in the morning on the good days and the bad ones. Anil has that passion for every part of the business. The building, yes, but also the customer service, the pricing, the advertising - every aspect of his company he puts passion into - and it shows. But building his company to a packed calendar of residential projects was...

Rebecca is a true student of the industry. She is always learning, growing, and asking questions that help move her furniture company forward. And this drive to continue expanding her knowledge has lead to not only her company continuing to succeed, but has also given her the ability to teach others what she has learned. Helping to expand the industry and grow the trade of Woodworking for all...

With Awards and press, events and high profile clients, Leah has her pick for the direction she wants to take her brand. But Sometimes you figure out what you want your company to look like, by figuring out what you don’t want it to look like. And after working for and with large scale operations she has decided she wants to grow and maintain her business in a way that feels right to her. Foc...

Jumping in with no safety net, making the move to full time with a young family, focusing on a brick and mortar store not internet ranking, building local relationships not nationwide connections -Michele and Bobby are not following the crowd when it comes to their company. But, they are seeing year over year growth and are continuing to build a company that adheres to their notion of success...

From building a wine rack in a 1 car garage to sell on Etsy, to building out full wine bars and restaurants, and event spaces, and breweries in a custom built 10,000 square foot shop space - Brian has come a long way. He has built a furniture business, as well as a few other types of woodworking business, with multiple employees and years full of happy clients. Doing so through grit and deter...

2 time Olympic athlete, that is not on the resume for a lot of furniture makers. But Ryan took that competitive edge that he used to excel in the world of sports, and brought it to the world of furniture - on the building and the business side. His focus on hard work, attention to detail, and keeping motivated even when things get hard, is what turned a novice furniture maker into the co owne...

Dennis returned to his childhood passion of building, bringing with him his grown up passion for the world of design. Combining both into the well groomed furniture company, Austen / Morris, we see today. But how did he get there? How did he make the jump from corporate life to furniture making? In this episode Dennis talks through how he made the switch, not only the physical switc...

From Rock Star to Furniture Maker, some people take interesting journeys to get to their destination - but once Paul locked his mind onto his furniture business he never looked back. Growing from a part time Etsy store, to a 6 person company, Paul has turned what was once side work into a sustainable business. Producing award winning residential and commercial furniture since 2014 - all...

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit  Shapertools.com/FurnitureBrand  to learn more If there is one thing hosting this show has taught me, it is that there are infinite ways you can run your business. So although this is a show about building a furniture brand, at times I like to highlight other types of business who’s...

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit  Shapertools.com/FurnitureBrand  to learn more Before owning a furniture company Sam owned a business that lived completely in the digital space. When compared to the woodworking business those professions, on the face of it, seem complete opposites But as you dig deeper, you see th...

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit  Shapertools.com/FurnitureBrand  to learn more Joey likes to tell a story, of a time a client asked for a quote on some custom pieces. When he gave the quote, they said “Really? That much for just some plywood and paint?” He responded with, “If all you wanted was plywood and paint,...

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit  Shapertools.com/FurnitureBrand  to learn more Since he was 8 years old, Harley has been telling people he was going to build furniture. And he has kept focused on that goal, through school, through apprenticeships, through trades jobs, up to his early 20’s when he started his own c...

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit  Shapertools.com/FurnitureBrand  to learn more Over 6 years in business, over 25 employees on payroll, over 2 million in yearly sales - Amanda and Ryan know what they are talking about when they talk about their furniture company. But they didn’t start out successful, as you will he...

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit  Shapertools.com/FurnitureBrand  to learn more Be a sponge to the knowledge around you, that’s how you learn and grow - and when Ken says this, he knows what he is talking about. Growing up in the industry and working in many shops during his career, he has built a very impressive b...

-- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit  Shapertools.com/FurnitureBrand  to learn more The last 2 years have been a learning experience for Colton. Like any new business, you have ideas of what you want to do but once the business becomes a reality, those ideas need to change with the reality of your day to day experie...

-- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit  Shapertools.com/FurnitureBrand  to learn more Josh has grown his business from an Etsy shop selling cutting boards to a furniture company with over 1.5 million a year in sales, 11 employees, and a long list of impressive clients. He has done this all, by not losing his perspecti...

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit  Shapertools.com/FurnitureBrand  to learn more How did two brothers, who started out selling t shirts, move to now making furniture for customers all over the world, building out office spaces for major companies, and creating custom work for some of your favorite YouTube stars? Fro...

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit  Shapertools.com/FurnitureBrand  to learn more If you want to get into the numbers of a furniture company, Joel is the person you want to talk to. Because he knows that yes, it is an artistic industry, but to stay in business you need to know your numbers inside and out. And that is...

-- This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit  Shapertools.com/FurnitureBrand  to learn more What makes you money and what makes you happy, are 2 things that people are always trying to bring together. In this pursuit, you have to remember that sometimes what brings you happiness changes and sometimes what makes you money ch...

This episode is brought to you by Shaper Tools -Try the Shaper Origin risk-free in your shop for 30 days. Just visit  Shapertools.com/FurnitureBrand  to learn more. Being a good team means working together. Figuring out your strengths and using them to balance out weaknesses. It sounds so easy, but the truth is it isn’t. It takes work, hard, hard work. Leigh and Cliff have been working on that bal...