Eric Fortenberry
Builder Stories
Welcome to Builder Stories, the podcast where builders, remodelers, and contractors share their personal and business journeys. Come learn from the stories of successful entrepreneurs who share how they got started, how they found success, and the lessons learned along the way. Your host, Eric Fortenberry, has successfully built two businesses, one in software and one in construction. He is now the Founder and CEO of JobTread Software, a construction estimating and project management platform that has helped thousands of builders and contractors sell and manage over $1 billion in construction...
Author
Eric Fortenberry
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Podcast website
Latest episode
Jul 8, 2026
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Episodes
Build Stronger Partnerships That Support Your Business | Eric Anderson of DreamMaker Bath and Kitchen 14.01.2026 56:36
In this episode of Builder Stories, Eric Anderson shares what it looks like when a technology partner truly understands the needs of builders and remodelers. He reflects on DreamMaker's experience working with JobTread and why genuine care for both people and product makes a measurable difference. Eric offers insight into how the right systems and relationships can improve operations while strengt...
Make Better Decisions to Build a Stronger Business | Brandon Fuchs of Elite Builder Society 07.01.2026 56:40
Construction business coach Brandon Fuchs shares lessons shaped by his early years running a remodeling company without clear guidance. He describes how following the wrong advice created confusion and delayed progress. Brandon explains why many remodeling businesses fail within the first five years and how indecision plays a major role. This conversation challenges contractors to rethink who they...
Shift From Reactive to Intentional Ownership | Steve Rozenberg of The Rozenberg Group 17.12.2025 1:04:33
After losing his airline job in the wake of 9-11, Steve Rozenberg learned that career stability can disappear overnight. That loss fueled his drive to build a highly successful property management business that scaled to 1,000 properties and was later sold to a venture backed company. In this episode, Steve explains why many contractors are stuck in a chaotic reactive mode without clearly defined...
Strengthening Your Marketing Engine | Meysam Pourkaram of Enzo Design Build 10.12.2025 58:27
Meysam shares how early challenges with lead flow pushed him to study marketing, create his own content, and eventually build a results-driven in-house team that reflects his company's vision. He reveals his winning strategy for attracting attention in a landscape that's increasingly driven by AI, and provides insight on how to use social media to produce the best results. A key component of Enzo'...
A Major Setback, A Stronger Business | Phill and Heather Oddo of Closer Look General Contracting 03.12.2025 1:01:37
In this far-ranging conversation, Phill and Heather revisit a painful embezzlement that left them questioning every facet of the business. Rather than retreat in the face of that disruption, they used the moment as an opportunity to rebuild their systems with a trust-but-verify mindset, putting safeguards in place that protect the business from repeating past mistakes. The discussion also covers t...
Strengthening Operations With Support | Cody Reinke of Wings Construction 26.11.2025 59:36
In this episode, Cody Reinke reflects on the mindset that helped him stay successful while building and managing a company on his own. Eric Fortenberry offers guidance on identifying the right time to hire, structuring compensation, which tasks are best to outsource and understanding the key business metrics. Their conversation gives listeners a clear look at how thoughtful support and practical p...
The Power of Outside Expertise | Ben and Amy Wright of Center State Craftsmen 19.11.2025 1:00:35
Ben and Amy Wright describe how a move to Nashville for music eventually led them into house flipping, and ultimately a thriving construction business. They share how years of working on their own homes helped them gain confidence, attract referrals, and step into larger projects. Coaching played a major role in shaping their mindset, improving their systems, and helping them grow into the high en...
Creating Order in Construction | Brandon Sinkler of Coastal Builders and Consultants 11.11.2025 49:51
Brandon Sinkler traded firefighting for construction and built a successful remodeling company in Charleston, South Carolina. What began as a leap of faith into house flipping became a career grounded in consistency and service. Brandon shares how he grew from working solo to adding key hires who helped him bring structure and balance to his work. His story highlights how he developed clear system...
Better Team, Better Clients | Brady Bankston of Popularis Construction 05.11.2025 59:35
Brady Bankston built Popularis Construction by leading with deliberate action. He shares how early mistakes shaped the way he hires, manages, and motivates his team today. His approach to clients is equally thoughtful and relies on a unique set of requirements that every prospect must meet before becoming a customer, including visiting his office to review a sample project inside JobTread. Through...
The Strategy for Team-Driven Leadership | Jeff and Brian Shelburn of Remodelex 29.10.2025 57:45
Brothers Jeff and Brian Shelburn turned their shared values and work ethic into a thriving remodeling business in Denver. What began with small backsplash projects has grown into full home remodels and a company built entirely on word-of-mouth referrals. In this conversation, they reveal the philosophies behind their growth and actionable tips for success. In this episode, you will learn How Remod...
When Taking a Chance Pays Off |Logan Judiscak of Gorilla Exterior 22.10.2025 55:10
When Logan Judiscak left the car business for roofing, he did not expect to be running a multimillion dollar company just six years later. After learning hard lessons from previous employers, including how poor documentation can hurt cash flow, he started Gorilla Exterior in 2023 with only $4,000, a clear vision, and an even stronger work ethic. In this conversation, Logan shares how he built a pr...
From $50K to $30M and Counting | Fares Elsabbagh of Canadian General Contractors 15.10.2025 49:20
Fifteen years ago, Fares Elsabbagh launched Canadian General Contractors with only $50,000 and a background in digital marketing. Today, he leads a group of construction companies generating over $30 million in annual revenue. In this conversation, Fares shares how he turned early chaos into a scalable, system-driven business. He discusses what he learned after dealing with theft during rapid expa...
The Future of Marketing for Builders | Danielle Russell of Builder Funnel 08.10.2025 30:55
Danielle Russell has spent over a decade helping builders and remodelers grow through more strategic marketing. She's seen how new technologies, and changing homeowner behavior, are transforming what it takes to stand out online. In this conversation, Danielle covers a range of topics that, taken together, form a blueprint for building a stronger marketing foundation. Broader themes include the se...
The Daily Habit That Works | Michael James of Michael James Remodeling 01.10.2025 1:01:02
Michael James lost everything during the recession, then rebuilt his company with a new outlook on leadership and legacy. He even biked from Canada to Mexico, a journey that reshaped how he approaches business and life. In this conversation, Michael shares how shifting from a "me" mindset to a "we" mindset transformed his company. He talks about hiring lessons, working with family, and the culture...
The Right Clients, The Right Subs | Bob Perez 24.09.2025 55:03
In this engaging conversation, Bob Perez shares how he left an 11-year corporate career to co-found Stephen Thomas Construction in Austin, Texas. Pairing his business background with his partner's field expertise, Bob has built a thriving company. From navigating the risk/benefit of cost-plus projects to putting clients firmly in control of their budgets, Bob explains how a two-person team can use...
A Roadmap for Remodeler Success | Kyle Hunt of Remodelers On The Rise 17.09.2025 1:01:11
For more than 17 years, Kyle Hunt has been coaching remodelers to move from stressed and scattered to profitable and confident. Through Remodelers On The Rise, he guides business owners on how to take control of their numbers, implement systems, and build companies that support their lives rather than consume them. In this conversation, Kyle shares how remodelers can stop winging it and start usin...
Turning Setbacks into Strength | Gary Muehling of MI Remodelers 10.09.2025 59:26
Gary Muehling's journey into construction started with failure but it was that setback that shaped his future success. After an early attempt at running his own roofing and siding business fell apart, Gary went to work for larger companies where he learned how strong processes, compliance, and sales systems create sustainable growth. In 2019, he launched MI Remodelers with a mission to combine roo...
Quirky Content, Big Impact | Kaleb Lyles of Copper Masters Roofing 03.09.2025 1:03:31
Kaleb Lyles grew up working alongside his father in construction and what began as helping out during school breaks turned into a lifelong calling. Together with his wife Andrea, Kaleb launched Copper Masters Roofing with a vision to honor his family's legacy while carving out his own path in the roofing industry. Here Kaleb shares how early financial struggles forced them to build a stronger foun...
Building a Niche in Custom Gyms | Kali Sudbrook of Beachside Custom Gyms 27.08.2025 56:15
Kali Sudbrook took an untraditional road to remodeling. After more than a decade directing university fitness programs, she made the leap into remodeling and quickly uncovered the untapped niche of custom gym design build. Today she is shaping a growing industry that spans from high end garage gyms to the increasing demand for backyard fitness sheds. Kali shares what makes gym design different fro...
Fight for Your Worth 20.08.2025 1:08:19
In this episode of Builder Stories, Eric sits down for an inspiring (and blunt) conversation with Tom Reber of The Contractor Fight. A passionate advocate for the trades, Reber was host of the HGTV series Unfinished Business and today has a massive audience for his influential videos, podcast, and Facebook group. Here, Reber brings his well-known candor to the discussion with insights on why "most...
From Handyman to High-End Homes 13.08.2025 1:00:48
In 2010, Devon Vought launched Vought Construction in Berkeley, California, starting with small handyman projects and evolving into a sought-after builder of custom luxury homes. In this episode, Devon shares how he grew his business from working solo with a motorcycle (tools in backpack) to leading a polished, brand-driven team. He discusses the marketing moves that elevated his company, how he r...
From Reactive to Intentional 06.08.2025 57:07
After earning a degree in architectural engineering, Blair Roedel became a senior estimator for a mechanical engineering firm, and eventually found her way to remodeling. In this episode, she explains how she launched BEC Innovations during the early days of the pandemic and grew it into a values-driven renovation company in the Nashville area. She shares how she defined her company standards from...
Earning Buyer Trust | Marcus Sheridan of IMPACT 30.07.2025 54:07
Marcus Sheridan built a thriving swimming pool company in the middle of the Great Recession by understanding buyer's questions and using his marketing to address them with complete transparency. That strategy became the foundation of They Ask, You Answer , a framework now used by leading businesses around the world. In this episode, Sheridan shares how teaching homeowners builds credibility. He r...
Scaling & Leading a Team 23.07.2025 55:38
Babak Nikraftar started in construction in 2001 after attending school in Vancouver. His first role was redoing faulty building envelopes on condos in the Pacific Northwest. He then returned to school to study construction management and later joined a local high-rise developer. Today, Nikraftar runs two companies: Forte Projects which focuses on new construction and CondoWorks for condo remodels...
The Vision That Moves a Business Forward 16.07.2025 51:33
What does it take to evolve from a one-man remodel crew to a high-end design-build brand built for scale? Tyler Madden launched Laurelless with a mission to raise the bar in remodeling, guided by a relentless pursuit of excellence that's reflected in the name itself (Laurelless means no resting on laurels). Nearly a decade later, he has built a company defined by unwavering standards for both the...
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