Build Your Tribe | Grow Your Business with Social Media

In this episode of Build Your Tribe, Chalene Johnson and Brock Johnson are sharing something a little different—and kind of a big deal. What happens when you're faced with a major business decision and you're just not sure what to do? Chalene opens up about a tough choice she's been wrestling with and how AI (yes, ChatGPT!) helped bring total clarity. Plus, Brock reveals what this shift means for...

In today's episode, Brock Johnson is reacting to his previous interview with the Head of Instagram, Adam Mosseri. He will be sharing his thoughts on the key takeaways from their conversation, including insights into the Instagram algorithm, how to increase Instagram views, and strategies for going viral on Instagram. Brock will dive deeper into the discussion on Instagram Reels, hashtags, and the...

🚨 This is THE Instagram interview creators have been waiting for! 🚨 I sat down with Head of Instagram, Adam Mosseri, to ask the BIG questions:👉 Is the algorithm killing your reach?👉 Are shadowbans real?👉 What actually matters for growth in 2025? No fluff. Just real, unfiltered answers straight from the source. We dive into the future of Reels, SEO, original content, hashtags (yes, we went the...

In today's episode, Brock Johnson shares the experience of interviewing Adam Mosseri, the Head of Instagram, and delves into key insights about the platform's direction and its impact on creators and businesses. During their conversation, they discussed the latest updates to the Instagram algorithm, how Instagram is evolving, and tips for growing your following in today's competitive environment....

In today's episode, Brock Johnson dives into the latest Instagram algorithm updates and shares actionable strategies to get more views on your Instagram Reels. He will cover how the new algorithm is prioritizing Reels and how you can take advantage of the changes to increase your reach and engagement. Brock will explore the three key metrics that Instagram is focusing on—shares, watch-time, and li...

If you're over 40, 50, or even 60 and still haven't started a YouTube channel, now is the time! YouTube is one of the biggest opportunities for creators in this age group, and Chalene Johnson is breaking down exactly why—and how—to get started. No need to stress over editing, fancy effects, or looking perfect—easy-mode YouTube is the way to go! In this episode, Chalene shares her personal experien...

In today's episode, Brock Johnson discusses strategies to get more views on your Instagram Stories with the new Instagram algorithm in 2025. I'll break down the latest changes to the Instagram Stories algorithm and share effective tactics to help you maximize your story views. Whether you're looking to boost your engagement or reach a larger audience, this episode provides actionable steps on how...

So, you've picked a niche… but why isn't it working?! Is it too broad? Too saturated? Or maybe—brace yourself—it's not your niche at all… it's your social media strategy. In this episode, Chalene breaks down the biggest mistakes entrepreneurs make when choosing and promoting their niche in social media. She'll also share how to audit your own content and fix what's really holding you back from gro...

In today's episode, Brock Johnson provides a complete guide on how to grow on Instagram in 2025. He will walk you through effective strategies to gain more followers, boost views, and increase engagement. This episode covers everything you need to know about growing your Instagram account, from optimizing your profile to creating content that resonates with your audience. Whether you're a beginner...

If you're not using AI like ChatGPT or Perplexity in your business yet, you're working way harder than you need to—but don't worry, Chalene Johnson has you covered! In this episode, she breaks down the simplest, most practical ways to use AI so entrepreneurs can save time, boost productivity, and actually enjoy running their business. From writing emails and social media posts to analyzing data an...

In today's episode, Brock Johnson, breaks down the key strategies to get 100k views on your Instagram Reels, including how to leverage the new 2025 Instagram algorithm. We'll discuss how to create viral Reels, boost views, and increase shares and likes by understanding what the algorithm prioritizes. He will also cover common mistakes that prevent Reels from going viral and share tips to avoid the...

In today's episode, Brock Johnson covers 5 massive new changes to Instagram with the January 2025 updates. We'll go over the latest Instagram algorithm changes, including the introduction of 3-minute Reels and the new Edits app, which allows for more flexibility with content. Brock also dives into the new Instagram grid change, including the rectangle profile grid and how it impacts your content l...

Want to crush it on Instagram in 2025? This episode taken from a LIVE InstaClubHub training, Brock Johnson breaks down the five keys to Instagram growth, including how to define your niche, optimize your profile, create share-worthy content, and implement DM automation. Plus, learn why getting your followers off Instagram and onto your email list is a total game-changer for building a real busines...

"Is Your Instagram Account Dead? Should You Start Over?" 🚨 Struggling with Instagram growth, shadowbans, or zero traction? 🤔 In this episode of the Build Your Tribe Podcast, Brock Johnson breaks down whether it's time to restart your account or revive your current one. Get tips on diagnosing growth issues, boosting engagement, and making the best choice for your Instagram journey. Don't delete y...

In this episode of Build Your Tribe, Chalene Johnson is breaking down exactly what it takes to create a landing page that actually converts. If you're trying to grow your email list or get more sales, you'll love these super practical tips. From writing headlines that grab attention to why your call-to-action button needs to stand out (hint: pretty isn't always best!), she's sharing everything you...

In this episode, Brock sits down with Alisha Conlin-Hurd, co-founder of Persuasion Experience, to demystify the world of business funnels. Alisha shares her expertise in creating persuasive landing pages, irresistible offers, and actionable email sequences. Learn how to identify and fix revenue leaks, craft impactful landing pages, and leverage psychology to optimize your funnels. This conversatio...

Overwhelmed by AI tools? Let me simplify it for you! In this episode of Build Your Tribe, Chalene Johnson breaks down the top three AI tools that every content creator over 40 needs to master. Learn how tools like CapCut, ChatGPT, and Adobe Podcast can elevate your content, streamline your workflow, and help you stay competitive in the evolving digital landscape. Whether you're a tech novice or ju...

Want to unlock Instagram's latest secret weapon for content creators? In this episode, Brock Johnson introduces Instagram's brand-new Trial Reels feature—a game-changing tool for testing content performance before posting. Brock dives into how this feature works, the benefits it offers for reaching non-followers, and why it's perfect for experimenting with new content ideas. Whether you're a busin...

Feeling stuck with social media's changing algorithms? You're not alone." In this episode of Build Your Tribe, Chalene Johnson breaks down the recent shifts in Instagram's and other platforms' algorithms. She reveals why the changes feel so drastic, what they really mean for your content, and how you can adapt to grow your business without losing your mind. Whether you're battling low engagement,...

Are you ready to conquer TikTok in 2025? 🚀 In this episode, Brock Johnson shares a step-by-step guide to growing on TikTok, even if you're starting from scratch. Learn how to define your niche, create engaging content, and leverage the latest trends to build your following. Brock also dives into the secrets of monetizing your TikTok account and using the platform as a powerful business tool. Whet...

Are you over 40 and ready to take control of your future? 🚀 In this episode, Chalene Johnson dives into why now is the perfect time to build your personal brand. Learn why people are more likely to trust and engage with individuals over 40, and discover five actionable strategies to help you stand out online. Chalene shares her personal insights and favorite tools to simplify content creation, bo...

Are you ready for what's coming on Instagram in 2025? 🚀 Join Brock Johnson as he dives deep into the future of Instagram content creation. Discover how the Instagram algorithm will change, what trends to expect, and how to optimize your strategy to stay ahead. From the death of faceless accounts to the rise of carousels, Brock shares his predictions on what will help you grow and thrive on the pl...

Are you over 40? It's time to tap into the power of "easy mode" in content creation. In this episode, Chalene Johnson shares how embracing simplicity in producing content can actually enhance its effectiveness and appeal, particularly among mature audiences. Let's talk about reducing the polish on your videos, the psychological impact of overly edited content, and why authenticity resonates more t...

In today's episode, I show you how to create 100 easy Instagram posts in just one hour using AI. We'll explore various Instagram Reel ideas and post concepts that can be generated quickly and efficiently. I'll guide you through the process of utilizing AI content creation tools, including ChatGPT, to brainstorm and develop effective post ideas that resonate with your audience. This episode is desi...

Your mindset may be standing in your way of financial freedom. Wealth can be achieved without an abundance mindset but it can be hard to maintain financial freedom without it. In this episode, Chalene Johnson dives deep into the power of your money mindset and how it can either lead you to financial freedom or hold you back from achieving it. Chalene gives you 12 essential questions that reveal po...