Gwen Montoya, Gwen Montoya - Marketing Strategist

Build Your Marketing Muscles - Small Business Marketing Strategies

Business EN ↓ 75 episodes

Build Your Marketing Muscles is the podcast for small business owners who are done chasing every new marketing trend and ready for a strategy that actually works. Hosted by marketing strategist Gwen Montoya, each episode helps you step back and see the big picture — connecting your website, social media, email marketing, and more — so you can finally know what’s working, what’s not, and where to focus your time and energy. You’ll get clear, doable marketing advice that fits your business — the kind that helps you skip the overwhelm, trust your own decisions, and actually make progress. Instead...

Author

Gwen Montoya, Gwen Montoya - Marketing Strategist

Category

Business

Podcast website

www.gwenmontoya.com

Latest episode

Sep 8, 2025

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

Stop Asking "What Would You Pay for This" 13.08.2020

You can't rely on friends, family, and strangers on the internet to price the products you make or the services you sell.  I dive into some of my favorite topics for this episode! Pricing, value, and communicating that to your buyers and clients.  Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group!    Interested in working together? Start with my intake form h...

Launching Your Business 24.07.2020

I love working with businesses that are just launching to help them get started the right way (and avoid complications and headaches later!) Resources mentioned in the podcast: Choosing your website creator - https://www.gwenmontoya.com/blog/should-you-use-wix-weebly-squarespace-or-wordpress Which social media is right for you? https://podcasts.apple.com/us/podcast/9-choosing-the-best-social-media...

Why I Don't Want You to Listen to My Podcast This Week 22.06.2020

There are so many amazing marketing podcasters out there! In this episode I share seven I enjoy.  Link to  other podcasts blog post - https://www.gwenmontoya.com/blog/7-podcasts-you-should-listen-to-this-week Link to Anti-Racism isn't a Marketing Choice - https://www.gwenmontoya.com/blog/anti-racism-isnt-a-marketing-choice Anti-Racism resource list - https://www.themobnation.com/blog/want-to-do-be...

Pinterest 101 04.05.2020

Pinterest is one of my favorite platforms and accounts for a significant piece of the new traffic that comes to my website each month.  It is a HUGE topic, but so much fun to explore! This this episode we'll about what Pinterset is, how it works, and why it matters. I'll also give you a rundown of the lingo and best Pinterest practices in 2020! Ready for ongoing marketing support and accountabilit...

What to Do Now (COVID & Business) 21.04.2020

COVID made is 10x (at least) as hard to run a business that normal, but that doesn't mean there's nothing you can do.  Whether your business is slowed down, stopped, or undergoing a big pivot, I'm sharing tips and ideas to help! Ready for ongoing marketing support? Join my membership group - https://www.gwenmontoya.com/membership.html Interested in working together? Start with my intake form here....

#19 - Getting More Traffic to Your Website 18.02.2020

I often hear "I need to get more traffic to my website" as if that is the entire goal - just traffic.  But traffic is just the first step! You need to focus on user friendliness, growing your email list, and conversion, too! Check out this episode's companion Pinterest board for more ideas and links. Related podcasts: 10 Things Your Website Must Have Using and Growing Your Email List What SEO Can...

#18 - Holiday Marketing Tips 11.12.2019

No matter which holiday you are planning for, if you make more sales during a "holiday season" you need to start weeks and even months earlier than you think you do to get the most out of your promotions.  In this episode I break it down for you! For more resources, go to the Pinterest board for this episode - https://www.pinterest.com/gmontoyapdx/holiday-marketing-tips/  Ready for ongoing marketi...

#17 - Networking Tips 16.11.2019

Networking isn't something that comes easy to me and I can't say I ever really look forward to it (except for MOB meetups, of course!) In this episode I share ideas and tips to make your next networking experience a success instead of a nightmare. For more networking tips and ideas, check out the companion Pinterest board for this episode . Ready for ongoing marketing mentoring and support? Join m...

#16 - Why You Need an Email List and What to Do with It 19.10.2019

I'm a big believer in not showing up on every platform (which means I'm definitely not going to tell you to do it), but you NEED an email list! Your social media accounts can get hacked, deleted, suspended....and it is all out of your control.  But an email list? That's yours! After you've listened to the episode, check out the companion Pinterest board for resources and ideas! Ready for ongoing m...

#15 - Getting Out of a Slump in Your Business 12.09.2019

It can feel so frustrating to be humming along in your business and then WHAM suddenly everything feels harder than it should be and that progress you were making starts to slide until you're not even sure what you're doing anymore.  Welcome to a slump.  Let's talk about five signs to pay attention to and ways to pull yourself out of the slump. Check out the Pinterest board for this episode for mo...

#14 - Managing Your Business When the Kids Go Back to School 18.08.2019

Visit the Pinterest link for this episode for more resources ! For many parents their kids' first year of school is when they come back to their business after a break.  It is exciting to dive back into your business and get things moving again! In this episode I share ideas and insight into protecting your time and getting things done! Ready for ongoing marketing mentoring and support? Join my Ad...

#13 - Content Audit - What, Why, and How 01.08.2019

Ah, content! The thing we're all supposed to be producing, but no one really knows what to create or what to do with it once its made.  In this episode, I dive into how to create your own content audit! TRUST ME - you want do to one! It will save you hours of time, rivers of tears, and make you feel like a genius at the same time. The companion blog post - Never Run Out of Content Again   Ready fo...

#12 - 10 Things Your Website Must Have 26.07.2019

It isn't enough to throw up a website, fill out your about page, add a couple of photos, and never thing about it again.  Your website needs to work for you! The ten must have things I cover in this episode will make your website stronger, better, and more likely to bring you business. Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group!  Interested in working...

#11 - Take the Compliment 05.06.2019

Ok, maybe don't say "I'm awesome", but you probably need to learn how to accept the compliments you receive!  More resources -  85 Ways to Say Thank You Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group!  Interested in working together? Start with my intake form here. Learn more about the Build Your Marketing Muscles membership group. More ways to connect: We...

#10 - Seven Time Saving Marketing Ideas 31.05.2019

Who doesn't need more time in their day?  Use the tips in this episode to reclaim time to do something you love!  Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group!  Interested in working together? Start with my intake form here. Learn more about the Build Your Marketing Muscles membership group. More ways to connect: Website: www.gwenmontoya.com TikTok: www....

# 9 - Choosing the Best Social Media Platform for Your Business 24.05.2019

I don't want you to be everywhere because you really, really don't need to be! Before you sign up for every platform (and what ever shiny new one comes along next), let's talk about these questions: 1) What are your goals? 2) Where are your people? 3) Can you create the content they want to see? 4) Where do you want to be? 5) How do you continue the relationship? Planners and tools mentioned: www....

#8 - Addressing Self Sabotage 15.05.2019

Self sabotage makes you doubt your decisions, puts barriers in your way, and generally ruins a perfect good day. BUT - if you know what to look for you can win! Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group!  Interested in working together? Start with my intake form here. Learn more about the Build Your Marketing Muscles membership group. More ways to con...

#7 - Should You Use Instagram Stories? 08.05.2019

Instagram Stories can be a great way to connect with your audience on Instagram - learn some tips and tricks in this episode! Link to my Guide to Instagram Stories - https://www.gwenmontoya.com/blog/the-complete-guide-to-using-instagram-stories (its a long read, so get comfy!) Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group!  Interested in working together?...

#5 - What SEO Can and Can't Do for Your Business 01.05.2019

Fair warning - I'm an SEO nerd.  I love digging into the SEO on a site, improving it, and teaching people how to use it to grow their business.  But it isn't a one size fits all solution and it isn't the only marketing tool you should be using.  In this episode I talk about what SEO can and can't do for your business! Ready for ongoing marketing mentoring and support? Join my Adventures in Marketi...

#6 - Eight Things You Need to Get Over as a Female Business Owner 24.04.2019

I work primarily with women business owners, and these issues come up over and over.  Let's talk about them, get them out into the light, and start reclaiming our awesomeness in the process. Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group!  Interested in working together? Start with my intake form here. Learn more about the Build Your Marketing Muscles memb...

#4 - The Pajama Spectrum of Being Visible in Your Business 17.04.2019

Can you wear your pajamas and still be visible enough to grow your business? Yes! I break it all down for you in this episode! Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group!  Interested in working together? Start with my intake form here. Learn more about the Build Your Marketing Muscles membership group. More ways to connect: Website: www.gwenmontoya.com...

#3 - Going All In 10.04.2019

When you run a business you have to put your heart into and go all in. Let's talk about why. Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group!  Interested in working together? Start with my intake form here. Learn more about the Build Your Marketing Muscles membership group. More ways to connect: Website: www.gwenmontoya.com TikTok: www.tiktok.com/@gmontoyap...

#2 - 10 Apps & Websites I Love 20.02.2019

Canva - www.canva.com Wordswag (app) Adobe Spark Post - www.spark.adobe.com/about/post (also an app version) SmarterQueue - www.smarterqueue.com Facebook Debugger - www.developers.facebook.com/tools/debug/ Mile IQ (app) Instacart - www.instacart.com Google Drive Waze (app) Pandora - www.pandora.com Connect with me online: www.gwenmontoya.com www.facebook.com/gmontoyapdx www.twitter.com/gmontoyapdx...

#1 - 19 Ten Minute Marketing Tasks 19.02.2019

Originally published as a blog post - https://www.gwenmontoya.com/blog/19-ten-minute-marketing-hacks Ready for ongoing marketing mentoring and support? Join my Adventures in Marketing group!  Interested in working together? Start with my intake form here. Learn more about the Build Your Marketing Muscles membership group. More ways to connect: Website: www.gwenmontoya.com TikTok: www.tiktok.com/@g...

Welcome to the Adventures in Marketing Podcast 17.02.2019

Gwen talks about the reasons behind creating a podcast and why she calls this a "not -a-podcast podcast" Connect with me online at: www.gwenmontoya.com www.facebook.com/gmontoyapdx www.instagram.com/gmontoyapdx www.twitter.com/gmontoyapdx Interested in working together? Start with my intake form here. Learn more about the Build Your Marketing Muscles membership group. More ways to connec...

Listen to the Build Your Marketing Muscles - Small Business Marketing Strategies podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.