Build Your Copywriting Business

Alicia Castro is a full-time SEO analyst by day and a self-describe word-wielding warrior by night. She got into the marketing world by accident when she took her SEO role and decided to pursue copywriting as a side business. Through her company, Glorious Copy Co, she writes compelling copy for purpose-driven and time-strapped female entrepreneurs who want to skyrocket their sales, engage communit...

As a freelancer, once you have money coming in from several clients, things can get a little chaotic, to say the least. With multiple clients, multiple projects, and multiple invoices in various states of payment, how do you track your freelance income and keep it all straight? Nicki and Kate sat down with Rachel LaMantia, owner of Masterpiece Bookkeeping to get answers to some of the most frequen...

At Filthy Rich Writer, we get this question a lot: if Nicki is making six figures as a copywriter, why is she teaching it instead? And since it comes up often enough—maybe you’ve even wondered it yourself—Nicki is tackling it head on in this week's episode. Related Link If I Make So Much Money Writing Copy, Why Am I Teaching Copywriting? --------------- Get Free Copywriting Training here

When we tell our copywriting students that they need to pitch their copywriting services to potential clients, there’s often a lot of push back. They’re afraid of reaching out to strangers. Of bothering them. Of asking for their business. Of potentially not getting that business—and the anticipation of what will feel like rejection. Some try to find an “easier” way to do it—like using freelance jo...

The first time Nicki made six figures as a copywriter was in 2008…right in the middle of the Great Recession…right after she left her full-time job to go freelance. Why was she able to do so well then, and why are copywriters doing alright now, even though many companies are being forced to lay off staff left and right? Here’s the key: companies still need copywriters because copy drives business...

Today we are turning the tables as Kate interviews Nicki for a special episode of the Build Your Copywriting Business Podcast. Nicki has over 15 years of experience working for and with clients including TripAdvisor, Marshalls, Hasbro, Keurig, adidas, and, yes, even Harlequin Romance novels. She's worked for agencies, in-house and as a freelancer, plus she knows first-hand how to build a copywriti...

Freelance job bidding sites like Upwork and Fiverr may seem like a great, easy way to get into copywriting. But, as you’ll hear in this episode, they’re actually a surefire way to undersell your services (not to mention waste your valuable time that you could be using to pitch clients directly)! Nicki and Kate tackle the pitfalls of freelance work sites, why they’re not the best way to find client...

“Ooo, copywriting is really hard to get into.” That’s one of the most popular things for people to say when they hear you’re interested in becoming a copywriter. But why? And what is that based on? It's not hard to get into copywriting if you have the proper training and have a proven process for finding clients. Today, we are taking on the naysayers and teaching you how to stay focused and achiev...

"The riches are in the niches." Many so-called copywriting gurus will tell you that the path to success is to proclaim a niche right away. But just because something rhymes doesn't make it great advice. In fact, choosing a niche when you’re just getting started is not a magic bullet for success at all . And it could be deeply, deeply detrimental to your career. In this episode, Nicki and Kate unpa...

Kate Sitarz is a copywriter with 10+ years of experience delivering high-performing copy for clients including Microsoft, Zipcar, TripAdvisor, Babson College, Continental Airlines, and many more. She's also the head coach for Filthy Rich Writer's signature course, the Comprehensive Copywriting Academy. On this episode, Nicki interviews Kate so you can get to know our co-host a bit more! ----------...

Many people outside of the writing industry don’t understand the difference between content writing and copywriting. But if you're a copywriter, it's crucial to know what writing falls into one category or the other so you can show the right samples to your prospective employer. In this episode, Nicki and Kate discuss copy versus content, why it's important to distinguish the two, and exactly why...

As a company that teaches people how to write copy and how to build their copywriting careers and businesses, Filthy Rich Writer could have been called something more straightforward like "New Copywriters Training." But Nicki decided not to play it safe. Today's episode is a short one where Nicki will tell you what being "filthy rich" means to her and why she doesn't care that some people hate (tr...

The MOST exciting thing about copywriting in 2025? All the opportunities. Think about it: the 21st century alone has already brought so many new opportunities for copywriters: The Internet—all of the Internet!!!—was largely just becoming mainstream at the start of the century. (For context, Amazon was started in 1995.) Meta, still known as Facebook, didn't even get founded until 2004. TikTok was f...