Lindsay van Harssel

Build That Business

Business EN ↓ 145 episodes

What if the most important investment you ever made in your business had nothing to do with your business? Build That Business is the podcast for the entrepreneur who is done playing small... in their business and in their life. Hosted by Lindsay van Harssel, sales coach, Buffalo mom, and living proof that you can build something extraordinary in the middle of a beautifully chaotic life. Every week we talk sales, strategy, and data... all of it. But we also talk about the human behind the business. The mindset, the nervous system, the version of you that has to grow alongside the strategies or...

Author

Lindsay van Harssel

Category

Business

Latest episode

May 13, 2026

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Episodes

45: Drowning in Client Work? 3 Things to Automate and Take Off of Your Plate Starting Today 02.06.2022

Simplifying and Streamlining Your Business Workshop: www. LindsayJWilliams.com/juneworkshop Date Based Email Sequence: www. LindsayJWilliams.com/datebasedemails Honeybook Coupon Code (50% off the year): http://share.honeybook.com/lindsayjwilliams You’re listening to the Build That Business podcast, episode 45. Today, we are talking about how to take things off of your plate when you are a solopren...

44: Becoming More Visible on Social Media With Reels - with Brandee Gaar 23.05.2022

You’re listening to the Build That Business podcast, episode #44. Today, I had the absolute pleasure of sitting down with the Reels Queen herself, Brandee Gaar. I learned SO many tangible tips from this conversation and if you’re thinking about getting started with reels, or maybe you’re already a Reels pro - I guarantee you’ll get so much out of this episode too. If you haven’t yet met Brandee, s...

43: 3 difficult client situations and how to handle them 17.05.2022

Red Flag Email Template: LindsayJWilliams.com/email Date Based Email Sequence: LindsayJWilliams.com/datebasedemails You’re listening to the Build That Business podcast, episode 43. Today, we’re covering something that isn’t always fun to talk about but so important - challenging client situations. And we have ALL been there, no matter how bad we want to forget. Raise your hand if you’ve had a clie...

42: Finding fulfillment while audaciously pursuing your dream - The Power of Y.E.T. - with Hayley Luckadoo 10.05.2022

Welcome to the build that business podcast, episode number 42! Today, I had the absolute pleasure of sitting down with Hayley Luckadoo, host of the Females on Fire podcast and may I just boldly say - this episode is hands down the most powerful one we’ve put out to date. Hayley is a marketing coach, high energy motivational speaker, and podcast host. She focuses on helping women in business fill t...

41: How to make your competition irrelevant 03.05.2022

Free training mentioned in the episode: LindsayJWilliams.com/masterclass Free guide mentioned in the episode: LindsayJWilliams.com/competition Book mention in the episode: Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne You’re listening to the Build That Business podcast, episode 41. I don’t know if anyone listening can relate to this - but when I first started my business I constantly look...

40: How to put personality into automations & systems with Dolly DeLong 27.04.2022

Welcome to the build that business podcast, episode number 40! Oh you are in for a treat today! We have Dolly DeLong in the house to talk about how to put personality into automations & systems . Not only is her name Dolly and she’s from Nashville (so you know we instantly became BFFs) - but Dolly drops so much gold in this episode. From tips on how to set up systems and workflows and automati...

39: How to perfect your inquiry process so you can eliminate ghosting for good 18.04.2022

Free inquiry guide mentioned in the episode: www. LindsayJWilliams.com/inquiryguide Free training mentioned in the episode: www. LindsayJWilliams.com/masterclass You’re listening to the Build That Business podcast, episode 39. Today, we are talking about your inquiry process. What happens when a potential customer reaches out via your inbox or DMs and asks for more information on how to work with...

38: It's OK to be a serial entrepreneur; but how do you do it well? with Melissa Koehler 11.04.2022

Welcome to The Build That business podcast, episode number 38. Today I’m sitting down with the Lovely Melissa Koehler, the host of the podcast, “Confessions of a serial entrepreneur” - and she’s going to talk about just that. How It's OK to Be a Serial Entrepreneur; it’s okay to be multi passionate… but how do you do it well? Melissa Koehler is a Small Business Strategist who is passionate ab...

37: Struggling with consistency? Here’s your permission to let it go 28.03.2022

Link to free class mentioned in the episode: LindsayJWilliams.com/masterclass (How I 10x'd My Wedding Stationery Business - $30k to $300k) Welcome to the Build That Business podcast, episode number 37. Today is going to be a short episode, because we’re talking about the importance of taking a creative break and I’m going to practice what I preach. I know that being an entrepreneur can bring...

36: Control the chaos and leave your couples breathless in a GOOD way: How to quietly coach your couples for their wedding day with Gabby Chapin 21.03.2022

Welcome to The Build That business podcast, episode number 36. Today we are talking about how to control the chaos and leave your couples breathless (in the best way). I have the honor of sitting down with the one and only Gabby Chapin, a wedding photographer and educator and the perfect person to walk us through this. Gabby is going to teach us how she quietly coaches and prepares her couples for...

35: How you can book 12 appointments at your first bridal show 14.03.2022

Enrollment for The Profitable Pro Bundle is now OPEN! Get my new course, The Bridal Show Blueprint + 25 other resources for just $97.  Click here to snag it:  www. LindsayJWilliams.com/bundle * Doors Close Friday, March 18th *  Welcome to the Build That Business podcast, episode number 35. Today, we’re talking about my favorite thing to talk about, Bridal Shows. They are my number one source of le...

34: Contracts for Wedding Professionals (what you absolutely need to include) with Braden Drake 04.03.2022

Welcome to The Build That business podcast, episode number 34. Today we are talking about all things contracts. Specially contracts for Wedding professionals. We’ll cover what to include, what most people leave out, and how to protect yourself this year specially. And there is no better person to walk us through it than Braden Drake. Braden is a California licensed attorney and tax professional. H...

33: Driving Traffic to Your Website with Video with LaShonda M. Brown 21.02.2022

You’re listening to The Build That business podcast, episode number 33. Today I sat down with LaShonda Brown to talk about how to drive to Your Website with Video (IG Reels, Stories + YouTube). After 10 years as a Corporate Film Producer, LaShonda has transitioned to life as a full-time YouTuber. Through how-tos and reviews, LaShonda teaches entrepreneurs how to grow their biz without breaking the...

32: Planning for Tech Upgrades in 2022 with Nora Sheils 10.02.2022

Welcome to the Build That business podcast, episode number 32. Today I had the absolute pleasure of sitting down to talk with Nora Sheils of Rock Paper coin about how to plan to tech upgrades in 2022. Nora Sheils is the co-founder of Rock Paper Coin, the first software platform to bring together wedding planners, couples, and vendors into one system for managing and paying contracts and invoices....

31: Copy that connects before it converts: combining brand messaging and copywriting with Kathy Young 01.02.2022

You’re listening to the Build That Business Podcast, Episode number 31. Today, I’m chatting with Kathy Young of Rekindle Communications to talk about your brand voice, specifically how to write copy that connects BEFORE it converts. Kathy breathes life into your message one word at a time. She brings her 2+ years of marketing agency experience to ambitious yet hustle-averse creatives who value con...

30: The benefits of improving your client experience with Katie McFarlan 10.01.2022

You’re listening to the Build That Business Podcast, Episode number 30. Today, I’m chatting with Katie McFarlan of the Dakota Design Company about the benefits of improving your client experience. Katie helps interior designers and wedding planners who are buried in business operations get back to doing the creative work they love. I create and improve their processes and set up systems so they ca...

29: Connect with your couples and close more sales - a sneak peek inside The Wedding Booking Blueprint 03.01.2022

Enrollment for The Wedding Booking Blueprint is now OPEN!  Click here for more details:  www. LindsayJWilliams.com/enroll * Doors Close Thursday, January 27th *  *  Let me ask you, do you feel like you’re pushing so hard, showing up consistently, and serving your clients, but you just can’t seem to grow? I felt the exact same way 2 years into my business. I was working SO hard, but I just felt sta...

28: How to avoid burnout and start growing your business fast by casting a vision with Hannah Bjorndal 27.12.2021

You’re listening to the Build That Business Podcast, Episode 28. Today is the last episode in 2021 and we are going to end with a good one. I had the pleasure of sitting down with Hannah Bjorndol of the Everyone Wins podcast and she’s diving into how to set a personal vision statement. Hannah gave SO much insight in this episode and got me fired up to start off this new year on the right foot. I i...

27: A holiday message from Lindsay 21.12.2021

Hi there, everyone! This isn’t going to be your typical episode, it’s just a quick hello, a thank you and some holiday wishes. Thank you for allowing me to come on your journey of building your business this year. I’m just so grateful for your support and for the opportunity to be in your ear buds week after week. This podcast has been one of the most rewarding (and fun) things I’ve done in my bus...

26: 4 things you should evaluate in your business before the New Year 13.12.2021

  It’s been a few episodes since I’ve stepped up to mic for a solo show and I am so excited for today’s topic. We’re going to be talking about what you need to evaluate in your business before the year ends.  Aside from all of the marketing strategies that we cover on the podcast, a HUGE part of my business growth is our ability to step back and evaluate. We make this a priority in our business to...

25: How to write a sales page that sells for you with Taylor de la Fuente 04.12.2021

You’re listening to the Build That Business Podcast, Episode 25. Today, I’m chatting with Taylor de la Fuente and she’s going to teach us how to write a sales page that sells for us. Taylor is an award-winning writer, inclusive language educator, and the owner of Lemon Tree Editorial. As a copywriter serving the wedding industry, Taylor writes persuasive and personality-packed websites, brochures,...

24: Growing Your Business Without Social Media with Missy Campbell 29.11.2021

You’re listening to the Build That Business Podcast, Episode 24. You are in for a treat today, my friends, I’m sitting down with Missy Campbell to talk about growing your business without social media and spoiler alert - We are diving into  Pinterest today. Yes, Pinterest is not a social media platform - it’s a search engine. And if you are not using it for your business, you have to give this epi...

23: Building a StoryBrand Inspired Website to Connect with Your Ideal Client with Octavia Elease 22.11.2021

You’re listening to the Build That Business Podcast, Episode 23. Today, I’m sitting down with Octavia Elease from Octavia Elease Designs to talk about how to create your website with intention, specially using the StoryBrand framework by Donald Miller. Octavia Elease is a Showit Website Designer based in Atlanta, Georgia. She has an eye for a clean and modern aesthetic that has attracted a luxury...

22: Are you a Highly Sensitive Entrepreneur? 5 Tell Tale Signs You’re Probably Highly Sensitive with Kellie Daab 16.11.2021

You’re listening to the Build That Business Podcast, Episode 22. Today, I’m sitting down with Kellie Daab to talk about what it means to be a Highly Sensitive Entrepreneur. Kellie Daab is the Highly Sensitive CEO. After working in the creative industry for her entire career, Kellie couldn’t understand why she felt different from other entrepreneurs. Despite running a highly successful education bu...

21: 6 things you should be doing during your slow season 09.11.2021

Today we’re going to be talking about what you need to be doing during the slow times in your business. I don’t know about you, but as a wedding pro, November and December really start to dry up for me. These are historically slowest months. In today's episode, we'll cover: - What to do when business is slow - An idea to increase your revenue during your slow months, to bring in a cash i...

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