Lindsay van Harssel

Build That Business

Business EN ↓ 145 episodes

What if the most important investment you ever made in your business had nothing to do with your business? Build That Business is the podcast for the entrepreneur who is done playing small... in their business and in their life. Hosted by Lindsay van Harssel, sales coach, Buffalo mom, and living proof that you can build something extraordinary in the middle of a beautifully chaotic life. Every week we talk sales, strategy, and data... all of it. But we also talk about the human behind the business. The mindset, the nervous system, the version of you that has to grow alongside the strategies or...

Author

Lindsay van Harssel

Category

Business

Latest episode

May 13, 2026

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Episodes

120: Meet the Friend Who Changed My Money Story, Erinn Bridgman 09.09.2025

120: Meet the Friend Who Changed My Money Story, Erinn Bridgman For years, I avoided really looking at my numbers. I told myself I’d “clean everything up first,” or that once I made more money, the stress would go away. Spoiler: it didn’t. That’s where today’s guest, and dear friend,  Erinn Bridgman comes in. Erinn isn’t your typical money coach. She went from hustling weekends as a wedding photog...

119: How to Harness Magnetic Energy in Your Business 04.09.2025

Ever stepped into a season where everything just clicks ? The emails, the referrals, the opportunities... it feels like the universe is conspiring for you. But here’s the truth: it’s not luck. It’s what happens when clarity, standards, and action finally intersect. In this episode of the Build That Business Podcast, I’m sharing how to recognize those magnetic seasons when they show up, why they of...

118: Most People Don’t Actually Go After the Life They Want 26.08.2025

This episode wasn’t planned but it kept me up last night, and I knew I needed to sit down and record it today. It felt like the universe was telling me you needed to hear this. Here’s the truth: most people don’t actually go after the life they want. They talk about it. They plan for it. They get close, and then fear sneaks in and convinces them to pull back, to play it safe, to wait for “someday....

117: Living Like She’s Already Here: Romanticize Your Business and Life 26.08.2025

What if the version of you you’ve been waiting for, the calm, confident, thriving woman you imagine in the future, didn’t have to wait for “someday”? What if she could be here now? In this episode of The Build That Business Podcast , I’m inviting you to stop waiting for permission and start living like she’s already here. Because the truth is, growth doesn’t come in one big leap, it comes in the s...

116: 9 Business Systems That Saved Me in a Hard Season 12.08.2025

Ep: 116: 9 Business Systems That Saved Me in a Hard Season Entrepreneurship isn’t just about the glossy success stories, it’s about building something that can hold you when life feels heavy. In this episode, I’m opening up about the 9 business systems that gave me stability, structure, and breathing room in one of the hardest seasons I’ve walked through. We’re talking about the practical tools, w...

115: What I’m No Longer Apologizing For in Business 05.08.2025

Ep 115: What I’m No Longer Apologizing For in Business In this episode, I’m pulling back the curtain on some big shifts I’ve been making, both personally and professionally. We’re talking about the patterns I’ve uncovered through therapy (like the life trap of subjugation), the quiet ways people-pleasing has shaped my business, and why I’m no longer apologizing for things like taking up space, pro...

114: You Are Allowed to Outgrow the Person Your Business Once Needed 29.07.2025

Ep 114: You Are Allowed to Outgrow the Person Your Business Once Needed Have you ever looked around at your business and thought…   “I built this. I’m proud of it. But it just doesn’t feel like me anymore”? You’re not alone. In this episode, we’re talking about identity shifts in business. What happens when the version of you that built your business isn’t the same version who’s running it now. An...

113: How to Build a Business That Holds You, Not the Other Way Around 22.07.2025

113: How to Build a Business That Holds You, Not the Other Way Around If your business has started to feel… heavy, like it’s asking more of you than it’s giving, this episode is for you. Today on the Build That Business Podcast, I’m walking you through what it really looks like to create a business that supports your life, not one that drains it. We’re talking about the difference between hustle a...

112: What to Prioritize in Overwhelming Seasons 15.07.2025

112: What to Prioritize in Overwhelming Seasons Feeling stretched thin lately? This episode is for you. Whether you’re deep in wedding season, juggling client work and family life, or just trying to stay afloat in a full season, this conversation will help you breathe a little easier and focus on what actually matters. In this episode, I’m sharing the 5 core areas to prioritize when your calendar...

111: Why I Believe in the Slow Rebuild 07.07.2025

111: Why I Believe in the Slow Rebuild After an unplanned pause, I’m back behind the mic and today, I’m sharing what’s been unfolding behind the scenes. This episode isn’t about a breakdown or a burnout. It’s about a quiet realignment. A shift in rhythm. A season of slowing down on purpose , not because I had to, but because I wanted to build something more grounded, intentional, and true. If you’...

110: How to Use Buyer Psychology to Confidently Close More Sales 23.05.2025

In this episode, we’re diving into one of my favorite topics… sales. But not in a pushy, awkward, “convince them” kind of way. I’m walking you through the 9 psychological triggers that cause people to take action and say yes. These are the exact triggers I’ve used (and my students have used) to go from ghosted DMs and crickets after consults… to fully booked calendars with couples who are excited...

109: You’re Not Dreaming Too Big. You’re Just Asking the Wrong People. 15.05.2025

Let’s talk about it, the kind of dreaming that gets you eye rolls, second guesses, and "be realistic" comments from the sidelines. In this episode, I’m pulling back the curtain on the mindset shift that’s changed everything in my business: giving myself full permission to dream bigger… and act from that belief. No new flashy strategy. No secret hack. Just a deeper vision and the willingn...

108: The Invisible Work That Builds an Unstoppable Business 06.05.2025

108: The Invisible Work That Builds an Unstoppable Business We all love the highlight reel:  the booked-out calendar, the client wins, the big moments. But what actually builds a thriving business? It's not the shiny stuff. It's the work no one sees. In this episode, we’re talking about the invisible work… the behind-the-scenes habits, mindset shifts, and emotional reps that quietly buil...

107: Why Playing Small Isn’t Safe, It’s Expensive 30.04.2025

If you’ve been hesitating to invest, market boldly, or finally go all-in on your business because it feels “safer” to wait — this episode is your wake-up call. We’re talking about the real cost of playing small. Not just emotionally, but financially. Because while staying quiet might feel comfortable in the moment, it’s secretly the most expensive move you can make. Inside this episode, I’m sharin...

106: When "Good Enough" Isn’t Enough: Creating the Life You Really Want 25.04.2025

When "Good Enough" Isn’t Enough: Creating the Life You Really Want You didn’t start your business just to have a highlight reel that looks good to everyone else.  You started it because you were chasing something more.  Freedom. Flexibility. A life that actually feels true to you — not just one that checks traditional boxes. But what happens when, somewhere along the way, the thing you b...

105: The Sweet Spot: Confident and Coachable. When You Know You’re Good… But You’re Not Done Yet 14.04.2025

The Sweet Spot: Confident and Coachable. When You Know You’re Good… But You’re Not Done Yet There’s a sweet spot in business that doesn’t get talked about enough, where confidence and humility meet. In today’s episode, we’re diving deep into what happens when you know you’re good at what you do… but you’re still hungry to grow. I’ll break down the real roles that confidence and humility play in bu...

104: Quarterly Planning: What to Track and Why It Matters 08.04.2025

104: Quarterly Planning: What to Track and Why It Matters In this episode of The Build That Business Podcast , I’m taking you behind the scenes of one of my favorite CEO rituals, my quarterly planning session (with a cozy café and a spreadsheet in hand 🤓). I’m walking you through exactly what numbers to review at the end of each quarter and how that data can help you make strategic, confident dec...

103: Navigating Business When Life Doesn’t Look Like the Highlight Reel 02.04.2025

Let’s be real, building a business is hard enough on its own. But what happens when life throws something big at you? A special needs diagnosis like autism, a chronic illness, caregiving responsibilities, financial strain, or just the everyday weight of motherhood? In this deeply personal episode, I’m sharing what it’s really like to navigate entrepreneurship when your life doesn’t look like the h...

102: 36 Truths I Know at 36 That I Wish I Knew at 26 25.03.2025

36 Truths I Know at 36 That I Wish I Knew at 26 This week, I’m celebrating my birthday in the most Lindsay way possible—with a mic, a notebook full of lessons, and a whole lot of honesty. In this episode, I’m sharing 36 truths I’ve learned over the past decade of life and business… truths I wish I could go back and tell my 26-year-old self. Some of these lessons came easy, and some were earned the...

101: Masculine vs. Feminine Energy in Business: Am I Losing My Drive or Finally Doing It Right? 19.03.2025

Masculine vs. Feminine Energy in Business: Am I Losing My Drive or Finally Doing It Right? This episode was not the one I had planned for today. But after waking up with a nagging thought and hearing multiple signs pointing me toward feminine energy , I knew I needed to hit record and process this in real time . Lately, I’ve felt a shift in my business. The usual push,  the chasing, the hustle, th...

100: Shattering Your Personal Glass Ceiling: The Shift That Changes Everything 13.03.2025

Have you ever felt like you’re so close to the next level, but something invisible is holding you back? Maybe you hit a big goal, only to find yourself cooling down instead of leveling up. Maybe you dream bigger but still hesitate to take the leap. Friend, that’s not a lack of skill or opportunity, it’s your personal glass ceiling. And in today’s episode, we’re shattering it for good. Here’s what...

99: The Problem Isn’t Hustle, It’s How You Hustle. Because No One’s Handing You Success. 03.03.2025

Wedding pros, if you’ve ever felt like you’re hustling non-stop but not seeing the results you want, this episode is for you! The secret isn’t to hustle harder —it’s to hustle smarter . Today, I’m breaking down why hustle isn’t the enemy (despite what the internet says) and how to shift from scrappy, throw-everything-at-the-wall hustle to calculated, results-driven hustle that actually moves the n...

98: Sell the Story, Not the Service: How Storytelling Wins Every Time 25.02.2025

Episode 98: Sell the Story, Not the Service – How Storytelling Wins Every Time Wedding pros, if you’ve ever felt stuck on what to say in your marketing, like you're blending in with every other vendor out there, this episode is for you! The secret to standing out? Storytelling. Today, I’m sharing why stories are the most powerful sales tool in your business. Couples don’t just connect with a...

97: The Million-Dollar Mindset: What’s Actually Holding You Back? 19.02.2025

What’s actually holding you back from hitting that next-level income goal? Spoiler alert, it’s not a missing strategy (even though we love a good strategy around here). In this episode, we’re diving into the real obstacles: your risk tolerance and your belief in yourself and how both of these play a massive role in scaling your business. I’ll share a game-changing conversation I had with my coach,...

96: How to Overcome the ‘Can’t Afford It’ Objection: Closing the Price Gap 11.02.2025

Have you ever heard “I love your work, but I just can’t afford it” and immediately felt like the sale was lost? You’re not alone, but here’s the truth: price isn’t always the real issue. More often than not, there’s a price gap - a disconnect between what you charge and what the client believes your service is worth. And when that gap exists, potential clients hesitate, look for cheaper alternativ...

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