BRX Pro Tips

BRX Pro Tip: Community is a Tremendous Competitive Advantage Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this morning. Lee, I’ve learned a lot working with you and being part of this business over the last 15, 16 years. But one of the things […]

BRX Pro Tip: What is Frustrating Your Prospect Stone Payton: And we are back with Business Radio X Pro Tips. Stone Payton and Lee Kantor here with you this morning. Lee, there’s all kinds of questions that we should be asking ourselves as we prepare to try to help a prospective client. But perhaps one […]

BRX Pro Tip: Insight Based vs Value Based Content Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, describe if you can kind of the distinction between and the applications for insight-based content versus value-based content. Lee Kantor: Yeah. As content marketing becomes more and […]

BRX Pro Tip: Effectiveness is Better Than Productivity Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, take a moment, if you will, and talk a little bit about effectiveness and productivity. Lee Kantor: Sure. I was reading Jason Fried’s blog and he mentioned this, […]

BRX Pro Tip: Communicate Results Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, what are some best practices you think on – I don’t know – the care and feeding of your clients, really nurturing those client relationships over time? Lee Kantor: I think it’s […]

BRX Pro Tip: 30 Day Lead Test Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, describe this 30-day lead test idea. Lee Kantor: Yeah. You know, I’m a big fan of running experiments, and a 30-day lead test is one of those experiments that I […]

BRX Pro Tip: 3 Tips from Coach Tim Grover Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we’ve been working with a lot of coaches recently, we’ve gotten to know several. You’ve been doing a great deal of reading and following the work of […]

BRX Pro Tip: 6 Questions Coaches Should Ask Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what are some key questions in your experience that you feel like coaches should be prepared to ask? Lee Kantor: Yeah, you know, we’ve been doing this kind of […]

BRX Pro Tip: Knowledge vs Experience Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s explore for a moment the distinction between knowledge and experience. Lee Kantor: Yeah. This is something that comes into play a lot, especially with new people to an industry […]

BRX Pro Tip: Make Your Own Rules Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk about the rules. Lee Kantor: Yeah. This is important to both you and I. This is one of our kind of – I don’t want to say pet […]

BRX Pro Tip: Positive Psychology Stone Payton: And we’re back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, positive psychology. Lee Kantor: Yeah. I read a lot, and I’ve been reading a lot about positive psychology lately. And some of the stuff that I was reading reminded […]

BRX Pro Tip: Sales Bottlenecks Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we’ve done a great deal of introspection lately as we continue to scale the network. And I think I have discovered that I’m the bottleneck on a lot of things. But let’s […]

BRX Pro Tip: Think Like a Buyer Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, you are so much better than I am at this, but I think it’s good counsel – think like a buyer. Lee Kantor: Yeah, a lot of salespeople approach […]

BRX Pro Tip: Yes, No Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s chat a little bit about yes and no. Lee Kantor: Yeah. This is something that I picked up from a guy named Steve Chandler. You know, we’ve been digging in deep […]

BRX Pro Tip: What is Your Metric that Matters? Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, today’s topic, what is your metric that matters? Lee Kantor: Yeah. Today, we’re bombarded with data. And so, how do you know what data to pay […]

BRX Pro Tip: Sales Tip – Show More Than Tell Stone Payton: And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, under the heading of sales tips, show more than tell. Lee Kantor: Yeah. The more that you can demonstrate how your service can work and how […]

BRX Pro Tip: Be a Connector  Stone Payton: Welcome back to Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, you are so good about keeping you and I on task in this regard. You’re just wired this way. But if I’ve heard you say it once, I’ve heard it a […]

BRX Pro Tip: Networking is an Act of Service Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, under the topic of networking, I know you feel this way. I certainly try to live into this mental model of networking. But for you, and I think […]

BRX Pro Tip: Make it Easier for Your Clients to Help You Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you know, a lot of our best clients come from our best clients. But we ought to be making it easier for our […]

BRX Pro Tip: 4 Key Lessons for Aspiring Entrepreneurs Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s see if we can share some insight or a couple of ideas for the aspiring entrepreneur. Lee Kantor: Yeah. I’m sure that this happens to […]

BRX Pro Tip: The Importance of Finding Your People Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Today’s topic, Lee, finding your people. Lee Kantor: Yeah. It’s so important to find your people, or as Seth Godin calls it, your tribe. The sooner you […]

BRX Pro Tip: An AI Analysis of the BRX Studio Partner Program Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you’ve been doing something really neat lately with AI. Tell us what you did. Lee Kantor: Yeah. As I’ve said in previous tips, perplexity.ai is […]

BRX Pro Tip: How to Grow Faster Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we’re always talking about growth, not just me and you but virtually anyone in business. Let’s talk a little bit about some ideas for how to grow faster. […]

BRX Pro Tip: Unintended Consequences of Cosmetrics Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. You know, Lee, just because you can count something doesn’t mean that it counts. Let’s chat a little bit about the unintended consequences of prioritizing, what you and I […]

BRX Pro Tip: Crafting a Compelling Value Proposition Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what have you learned, particularly recently, about crafting that compelling value proposition? Lee Kantor: Yeah, I think it’s so important for business owners to be able to […]