Bringing Business to Retail

Losing weight isn't something I often talk about but after shifting about 9kg (20lbs) in the past six months I'm ready to share how what I've learnt through this journey has impacted on a series of other aspects of my life and business. This is a lesson in how doing 'all the things you're supposed to do' is sometimes the least effective way of reaching your goals. Listen in to find out how my weig...

Have you ever considered pitching your brand at the billion dollar wedding industry? Join me as I chat to wedding and events PR expert Meghan Ely. With more than a decade in the bridal industry Meghan opens up about what makes brides tick, what makes them buy and how you can get a piece of the action. Listen in to catch Meghan's inside tips on packaging your products and promoting your brand, even...

Do the locals high tail it to the big city to do their shopping, passing your store on the way out of town? Would your customers prefer to pay higher shipping costs than support your small town store? Tearing your hair out trying to keep stock your entire town will like? It's time to stop 'geo-blaming' and start making it big in your small town. In this episode, I'll walk you through the fundament...

Do you employ staff in any part of your business, or are considering doing so? If the answer is yes (or you'd like it to be yes!) you're going to find my conversation with Sarah Riegelhuth both informative and inspiring. As the CEO of remote employment specialists, Grow My Team, Sarah has a unique view of the employee / employer relationship. Together we discuss; - the benefits of hiring a remote...

It's a retail catch 22. You know if you could just get more customers in the door or drive more traffic to your e-commerce site, you'd make more money. But how do you attract those elusive new customers when you don't have a whole lot of money to splash around on customer acquisition? In this episode I'm going to let you in on my 5 most popular strategies for getting new customers into your store,...

Over the past six months I've had the great pleasure of getting to know Anna Wythes, as she's worked her way through my small group coaching program. Anna's story will resonate with you; school teacher by day, ethical fashion retailer by night, Anna is a Retail Superhero juggling single parenthood, work and running a business she's passionate about. Anna uses her store to make a difference to othe...

Five years after opening her bespoke letterpress business, Sara McNally realised things were no longer working out the way she planned. Rather than close her store she made the brave decision to completely pivot and recreate a new version of her business Constellation and Co. Including opening a store front, on a whim! Join Sara and I as we chat about; - new opportunities that have come from chang...

I love talking to industry experts, picking their brains on your behalf for their hot tips and the kind of know-how you have to pay crazy town dollars to get as a consulting client. Kurt Elster from Ethercycle just went very close to the top of my Most Enjoyable list! Kurt is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno's Garage) uncover hidden profits in their websites...

When you start a business, you can manage most things. Bust as your business grows, it's easy to crumble under the pressure of wearing all the hats. It's a question that I'm sure many of you have asked yourself over time, maybe many times a day even. So if you're struggling, whether it's with your business or your home, your health or your mindset, this episode is for you. For more click here

Having issues with your Facebook Business page? You're not alone. The past couple of weeks I've fielded several calls from clients asking me to help them with everything from not being able to post any content or make comments on their business page, through to not being able to access their page at all. Given so many of you use Facebook as your primary point of contact with your customers, you ca...

Getting away is important for you, your staff AND your business. But what if the idea of taking a holiday fills you with equal parts desire and dread? How do you take a holiday without losing money or momentum? Do you close your store or not? Start gathering your travel brochures and thinking about your capsule wardrobe. This week on the Bringing Business to Retail Podcast, I'm sharing my top tips...

This week I had an email from a listener who wanted to know how the heck she can keep on top of her social media when there always seem to be hundreds of other jobs to do AND an actual business to run. Hands in the air if you feel like keeping on top of your socials is like a full time job? Pretty much all of you right. Well I thought it might be useful to share with you some of the tips I gave Ka...

Go on!  You know you want to know what in the heck I could possibly have learned from the kitsch filled, angst ridden, girl power themed Bad Moms movie!  Listen in as I share the top three things I took away from my recent night in front of the TV.   Join me for this super fun episode and bring a few laughs to your day! For more click here

Episode link: https://salenaknight.com/wp-admin/post.php?post=12878&action=edit   Not every business is going to be smooth sailing, all of the time. Maybe you'll have problems with your employees. Perhaps there will be issues with your suppliers. But one of the worst case scenarios is running of money.   It's so easy to think "this is it - my business journey ends here". But does running out of mo...

Selena Soo is a publicity and marketing strategist helping business experts, authors, and coaches go from "hidden gem" to admired industry leader. She has worked with some of the biggest names in the business, including; Marie Forleo, Danielle LaPorte, Pat Flynn and Laura Belgray.   In this short episode Salena talks to me about how retailers can move from simply selling a product or being an e-co...

Ugh, copycats, right?
 Some days, it can feel like with every swipe of your insta feed or every scroll of your Facebook feed, you stumble across another business or person, copying your hard work. Perhaps it the product photo shoot images you spent days putting together, or it's the product descriptions that you wrote, deleted and rewrote for hours on end. If you're lucky enough o be a designer, h...

Should you invest in PR? Is it worth the money? What do you do when you finally have people checking out your stuff?  How do spot a dodgey deal from a great publicity opportunity? Today I'm chatting with former TV reporter turned PR Guru, Christina Nicholson.  Christina uses her no nonsense strategies to help independent business owners, solopreneurs and entrepreneurs all over the world gain and l...

If you use Mailchimp and Shopify, you would have received this message in the last couple of days. Chances are, 1 of 2 things happened. You didn't actually open the email, so you're not really sure what the fuss is about. You opened the email, thought hmm, I probably need to look into that or You thought holy crap-balls, THIS IS BAD And the winner is…… number 3! Not that I want to tell you what op...

Sarah Santacroce is passionate about helping business owners spread their unique message and brand through LinkedIn.  She believes the former corporate connector is a fundamentally under utilised platform for retailers and entrepreneurs across the board. Over the past few years LinkedIn has become a powerful tool to bring your unique brand to industry professionals, influencers and customers alike...

If you've ever wondered how to make Google ads and pay per click advertising get the best ROI -  this is the right episode for you. In this episode, marketing expert Quentin Aisbett is going to share his insider secrets to help you reach your advertising goals. Quentin shares his best marketing strategy for retailers when it comes to Google marketing. We also jump into understanding how google ads...

Copy writer and branding expert Lee Rowley has more than a decade experience writing sales copy and creating brands.  But he's the first to admit, his copy hasn't always hit the mark! Following a personal tragedy Lee felt compelled to find an alternative to the churn style copy his counterparts were using.  Ignoring the "experts" he started creating copy and brands that made real, deep, connection...

Alissa Daire Nelson wants you to do what you do best, every single day! As a certified Strengths Coach, Alissa knows from experience how our past career choices and education play such an important role in what we do now.  Alissa herself has reinvented her career several times; from dietician, to nurse, to direct sales consultant, to business owner and now a professional coach all of them adding a...

Chris Daly has over a decade of experience working as a Digital Marketer.  During his career he has worked with some of the biggest names in e-commerce, helping drive traffic to their websites creating content that generates exceptional conversion rates. After increasing the organic traffic to one of his clients website by triple but failing to increase sales, he hit on the importance of Conversio...

Thomas Duran was going to be a fire fighter, that was until he realised he could turn his real passion for video, into his job.  For the past thirteen years Thomas has worked as a professional video cameraman and producer, helping corporate clients sell their message and products through moving images. In this episode Thomas shares how you can leverage, one of the most powerful marketing tools ava...

It's still an early period of the new year, and we are still setting goals for our business and we started to work on some, but if your business isn't where you think it should be you are going to love this episode and you will get many answers how to change that. Steve Olsher is known as the world's foremost reinvention expert. Famous for helping individuals and corporations become exceptionally...