Brian Pasch Podcast

Join Brian and Marc McGurren as they discuss how AI will change how dealers respond to sales opportunities and service opportunitues.

Join me and John Clavadetscher as we discuss the importance of first-party data management and activation. Outsell is one of the pioneers in personalized communications to grow sales and service revenue.

Join me and Connie Gundrum as we discuss the strengths of CF Search Marketing and why their agency is delivering outstanding results with identity resolution technology.

Angelica Jeffreys and Deanna Glenn join me to discuss first party data management, identity resolution, and how smart data powers better outcomes for dealers.

Join me and Jonathan Lucenay as we discuss how their Levl 3 identity resolution capabilities helps dealers dominate conquest marketing and increase retention rates.

Join me and Henry Haytner, Senior Director of Product Management at TransUnion as we discuss how dealers can signifiantly increase call connection rates using Branded Call Display (BCD) and Caller Name Optimization (CNO).

Join me and Dennis Steele, co-founder of Podium as we discuss the breakthrough application of AI in lead handling and website communications using their new AI BDC offering.

Join me and Margaret Henney of CoVideo as we discuss the lift in engagement and appointments that dealers can see by rethinking their lead engagement strategies and adding video communications in their sales processes.

Join me and Aharon Horwitz as we discuss how the Fullpath platform is expanding to handle more data points from consumers and activating that data across additional media channels.

AXLE powers the highest converting used car acquisition websites in the United States and it's the fastest growing strategy to help dealers acquire more new cars from local sellers. Join my conversation with two Marketing Managers who have seen great success with AXLE microsites.

Dealers need to rethink their online and in-store showroom processes to build value in the cars they sell. join with me and Andrew Breedlove as we discuss the iPacket platform and how it helps dealers move their inventory faster by building trust with buyers

Join me as I interview Catie Cryder and Liz Nelligan about the latest opportunities for dealers to build a competitive media buying strategy to sell more cars in a digital age

Join me as I sit down with Tim Cox and Joe Gilmour to discuss the innovations and strategies that CarNow is bringing to automotive retail that are truly moving the needle on sales and service revenue

Join me and Aaron Bickart, EVP and General Manager of OfferLogix as we discuss that the recent rise in interest rates and the reintroduction of rebates are driving consumers to become more focused on payments than ever before. Dealers must be offering payment transparency across all consumer touchpoints and Offerlogix has a unique solution to make that happened.

Join me and Amol Waishampayan, CPO of fullthrottle.ai as we discuss how their patented technology helps dealers leverage their first-party data to build accurate, effective marketing campaigns to increase engagement and lotalty.

Join me and Lindsay Ciavattone, Director of Dealer Relations at Cargurus as we discuss the advantages for consumers and dealers who engage with the Digital Deal technology on CarGurus.com. 

Join me and Jarrod Kilway COO of Konect.ai as we discuss how his company plans to fill gaps in automotive sales and service processed to create a better customer experience and increase revenue opportunities. Watch this company as they have aggressive integration plans that will help connect platforms and increase customer awareness. 

Join me and Lisa Gener, Chief Revenue Officer of Dealer Alchemist as we discuss the lack of Technical SEO on dealer websites and why this should come before investments in Content SEO. Is your website built on a solid foundation? Tune in and see. 

Join me and Gino Cipperoni, Chief Revenue Officer of Dealer eProcess as we discuss the next generation of website platforms that connect with a dealer's CDP or data lake to create personalized shopping experiences. Don't miss this! 

Join me and Zach Hendrix , Director of Automotive at Invoca as we discuss the break throughs that are occurring in telephony platforms to generate call outcomes and business intelligence workflows from call data. Invoca has a lead in their deep integration with CDP platforms and their work with large dealer groups and OEMs confirms that their platform can scale to meet the challenges of automotive...

Join me and Satyan Merchant, Senior VP of TransUnion Automotive Solutions, as we discuss how TransUnion is powering the next generation of dealership operating workflows, powewred by advanced data management platforms like CDPs. Dealership leaders are finally understanding that they need to own, manage, and enhance their data in ways that improve operational efficiency and the customer experience....

Join me and Anu Roberts, Senior Director of Product Marketing at CDK Global as we discuss the future of automotive retailing powered by their integrated software platform, called Sales Express, to improve the customer experience. Listen in today and share this podcast with your colleagues.  Additional information can be foudn at: https://www2.cdkglobal.com/modern-retail

Join me and Aaron Baldwin Chief Product Officer at automotiveMastermind as we discuss the new approach to helping dealers activate their data and create new revenue streams as they invest in Customer Data Platform. Their Revenue Enablement platform is expanding use cases to include new strategies that dealers will love to implement. First-party data management gets serious when you add their BPS m...

Join me and Aharon Horwitz CEO of Fullpath as we discuss the new features which are part of the impressive Fullpath platform. The speed of innovation, as we reviewed the history of the company, is stunning and dealers will be served well to listen in today to hear what is coming. Did someone mention ChatGPT?