Brewbound Podcast

When should you refresh your packaging? Or do a total rebrand? Or should you just stand pat? CODO Design's Isaac Arthur explains the choose-your-own-adventure decision tree beverage-alcohol companies should consider when tweaking the look of their products or the feel of their brand. Arthur walks through the gut check breweries need to do on each of these decisions and what they should know going...

What legal issues should be on brewers' radar? Nichole Shustack and Isabelle Cunningham from the bev-alcohol practice team at law firm Nutter, McClennen and Fish join the Brewbound Podcast to share what to watch out for this year and beyond.   The team discusses the impact of non-alcoholic brands crossing over into bev-alc, direct-to-consumer sales, potential regulations on adult non-alcoholic bev...

Tilray cemented its place as a top five U.S. craft brewery by volume last week with the acquisition of four brands from Molson Coors' Tenth & Blake division: Atwater, Hop Valley, Revolver and Terrapin.    Zoe, Jess and Brewbound weekend newsletter author (and GIF-wielding genius) Sean McNulty break down the deal. The crew also discusses Jess' and Zoe's recent trips to New Trail and Sierra Nevada,...

Beverage-alcohol's growing "fourth category" of flavor-first offerings are quickly becoming a "mega category," NIQ VP of alcohol industry thought leadership Jon Berg shared on the latest edition of the Brewbound Podcast.    Berg explains how the collective of ready-to-drink offerings such as flavored malt beverages, canned cocktails, hard seltzers and other flavor-forward offerings have shifted th...

World of Beer has filed for Chapter 11 bankruptcy protection, in an effort to reorganize. Brewbound managing editor Jess Infante shares details of the filing and what it means for craft breweries.    Jess and Brewbound editor Justin Kendall also review the latest earnings reports, including Anheuser-Busch InBev cycling the anniversary of the Bud Light boycott, how A-B is faring in the U.S. a year...

How is beer doing at the halfway point of 2024? Brewbound reporter Zoe Licata shares highlights from not one, but two mid-year beer reports. Zoe breaks down the Brewers Association's mid-year craft report, as well as a total beer overview from the National Beer Wholesalers Association and Fintech halfway through 2024.    Plus, Zoe and Brewbound editor Justin Kendall discuss the latest earnings rep...

Almost Friday Media, the comedy meme account turned digital media empire that has long celebrated the vaunted opening of a beer at the closing of the workweek, had a drinker base long before it had a beer brand. The media network reaches more than 800 million accounts across more than 30 channels on seven different media platforms, and launched its eponymous light lager Friday Beers late last year...

Long-time Brewers Association (BA) president and CEO Bob Pease will retire on June 30, 2025, after 32 years at the trade organization representing small and independent craft brewers, Pease and the BA announced last week.  Pease joins the Brewbound Podcast to detail how long he's been in talks to retire, why now is the right time and what advice he would give to his successor. He also discusses th...

Following a long July 4 holiday weekend, the Brewbound team shares how they celebrated Independence Day.    Jess provides a Jersey Shore report, including whether there was enough Surfside supply.    Zoe shares the results from her July 4 darty on how newer beverages such as Surfside, Sun Cruiser, The Beast Unleashed, and Happy Thursday performed with the under 30 crowd. She also notes the prevale...

Molson Coors-owned Leinenkugel's is making its flagship Summer Shandy a year-round offering. Leinenkugel's president Tony Bugher and John Leinenkugel discuss why the move represents the company getting out of its own way, how big the brand is for its business and how they plan to support the brand in the colder months.   But first, ReserveBar CEO Derrick Correia offers thoughts on the post-Drizly...

The Brewbound team catches up on the latest news, including Allagash's first foray into non-alcoholic adult beverages with Hop Water. Justin, Jess and Zoe discuss why this seems on brand for the Portland, Maine-based craft brewery, and why it may be a better entry point than NA beer.   Jess then shares why some cannabis users say they are drinking less, with a lot of caveats.   Zoe shares her expe...

In this episode of the Brewbound podcast, host Ray Latif sits down with Kyle Kensrue, Account Executive at Ollie. With extensive experience in the brewing industry, Kyle shares his journey from managing breweries in New York City to his current role at Ollie, a software platform designed to support brewers. He highlights how Ollie, built by brewers for brewers, helps alleviate administrative burde...

Bernstein analyst Nadine Sarwat breaks down the pros and cons of a potential sale of Boston Beer Company. Sarwat also examines potential suitors, Wall Street's view of potential deals and why Boston Beer continues to be in conversations around M&A.    Plus, the Brewbound team discusses the latest news, including the Kelce brothers' investment in Garage Beer, Hulk Hogan's new lager and Athletic's a...

In this Brewbound Podcast interview, Ray Latif sits down with Nate Armbrust, a key figure at Scott Labs, to discuss the company's long-standing support for brewers and its role in the evolving beverage industry. Nate provides a detailed history of Scott Labs, which began as a yeast laboratory in Petaluma, California, 90 years ago. Originally serving the wine industry, Scott Labs has since expanded...

Burial Beer Company's Doug Reiser discusses the culmination of a three-year project to open a rooftop wine bar for the company's Visuals wine brand in Asheville, North Carolina.    For Burial, it's about creating "immersive experiences" at its venues, Reiser explains. He discusses reviving once-abandoned spaces, how the company got into beer and then moved into the wine space and how much overlap...

On a special bonus episode of the Brewbound Podcast, we talk a lot about lagers and marketing.     First, Jack Hendler and Joe Connolly discuss their book – Modern Lager Beer: Techniques, Processes and Recipes – and producers' growing interest in craft lagers. Hendler is one of the co-founders of Jack's Abby, a Massachusetts-based lager brewery, and Connelly is the brewery's sales director.   Then...

Following a flood of news last week, the Brewbound team recaps the latest major headlines, starting with the billionaire founder of Chobani acquiring Anchor Brewing. Justin, Jess and Zoe share whether they foresaw this scenario playing out.   Following the Anchor talk, they dig into the rumors of a potential acquisition of Boston Beer by Suntory.    The news wraps with a conversation on Monster Br...

  The 2023 craft brewery production data is officially in. Justin, Zoe and weekend newsletter writer Sean McNutly dive into the high-level data points and sift through some of the surprises in the numbers.   They also discuss planned changes for the 2024 edition of the Great American Beer Festival and why they may be a positive for the festival experience. Then, they discuss Heineken ceasing produ...

Infinite Ingredient founder and executive director Katie Muggli joins the Brewbound Podcast to discuss burnout in the brewing industry, how to recognize it, and what resources are available for both industry leaders and individuals. Recognizing burnout can help industry members physically and mentally, and can help strengthen business's bottom line, according to Muggli.  May is also Mental Health...

Donn Bichsel Jr. and Mary Mills, leaders from beverage consultancy 3 Tier Beverages, share why data with the top 15 brewers removed can reveal true market opportunities and pitfalls, why brewers should also have a total-beverage alcohol perspective and which packages are trending.    Then, New Belgium Brewing lead research and development brewer Kelly McKnight explains the Voodoo Ranger maker's st...

Brewers Association (BA) chief economist and VP of strategy Bart Watson provides insights into the state of the craft brewing industry, while senior director of federal affairs Katie Marisic gives an overview of the trade group's government affairs work on the latest edition of the Brewbound Podcast.   The conversations were recorded on the BrewExpo floor of the Craft Brewers Conference in Las Veg...

The first round of interviews from the Brewbound Podcast On Location at the Craft Brewers Conference (CBC) in Las Vegas are here.    Breeze Galindo, the director of operations on the Michael J Jackson Foundation for Brewing and Distilling, discusses the foundation's work, evolution and scholarship awards for Black, Indigenous, and People of Color professionals in the bev-alc industry. Galindo also...

In the last round of interviews from the Brewbound Podcast On Location at the California Craft Beer Summit, North Coast Brewing CEO Jennifer Owen discusses taking Acme California Lager statewide, what it means for the Fort Bragg, California-based brewery to be a certified B Corporation and the company's charitable work.   Plus, Tom McCormick, the former executive director of the California Craft B...

Bump Williams Consulting's Dave Williams and Brian "BK" Krueger explore Q1 beer category trends, the stickiness of 2023's shifts caused by the Bud Light fiasco, the creep up of pricing, regional cider growth and the dampening of Dry January but continued growth of non-alc beer.    They also share what they're watching for the remainder of the year.    Plus, the Brewbound team reports from the floo...

Brewers Association (BA) director of social impact Dr. J Jackson-Beckham joins this week's Brewbound Podcast to preview the THRIVE pre-conference workshop, which takes place Sunday, April 21, ahead of this year's Craft Brewers Conference (CBC). Dr. J discusses the increased focus on wellness during this year's conference and how those elements are threaded throughout CBC.    Dr. J also shares her...