Elizabeth McCravy
Breakthrough Brand Podcast - Online Business Growth, Website Design Strategies, Grow a Podcast, Motherhood and Business, Passive Income, Christian Faith, Showit Templates
Welcome to The Breakthrough Brand Podcast — your go-to for relatable, raw, and tactical business training designed to help you hit those big goals! I’m Elizabeth McCravy, a website designer and business educator for female entrepreneurs. I’ve built a multiple six-figure web design business in my 20s, and I’m passionate about sharing what I’ve learned so you can do it too. No secrets, just real talk and proven strategies for building a thriving business. I’m a Christian business owner, mama to two boys (with baby #3 on the way!), and married to my high school sweetheart. I sell Showit website t...
Author
Elizabeth McCravy
Category
Podcast website
Latest episode
Apr 14, 2026
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Episodes
236: Why We Need to Share Boldly in Our Faith (and How Podcasting Can Help) With Brooke Jefferson 10.10.2023 50:20
This episode is a 2 for 1! I’m interviewing Brooke Jefferson on how to share more boldly in your business as a Christian business owner AND picked her brain on starting a podcast (she has two shows - with one of them almost at half a million views!) In this episode, we talk about: Why we should infuse our faith in our business instead of keeping them separate How we can invite God into our busin...
235: 3 Podcast Systems I Use to Save Me Time and Energy with My Show 03.10.2023 25:31
Have you ever wanted to start a podcast? I believe that podcasting can be a powerful way to grow your business AND it can be enjoyable too. However, in my experience, too many podcasters struggle to achieve their business growth goals because they lack effective marketing strategies and systems. But I believe with the right podcast systems in place, it CAN be done well. And that’s what I’m here to...
234: 3 Very Awkward Client Asks + Exactly How to Deal with Them 26.09.2023 22:05
In today’s episode, I share 3 very awkward client asks (that you WILL be asked as a designer) and how to respond to them. These are ones that people truly don't talk about enough, but you've probably wondered about. I'm sharing my own experience of course, but I’m also sharing advice and scripts on how to respond to these situations. If this feels helpful to you, I cover this extens...
233: How to Price for Profitability as a Showit Designer 19.09.2023 46:09
This is a bit of a unique episode, because it's actually a masterclass I taught for Showit Designers inside of Showit's new Designer Hub! I did the video training version of this class last week, and I asked Showit's team "Hey! Do you mind if I share this with my podcast community too?" and they said "Heck yes!" So, here we are… with you getting to learn from thi...
232: From $300 Logos to $10,000 Projects: How Amanda Scott Grew Her Creative Side Hustle into a Profitable Design Business 12.09.2023 45:28
Exciting News! Booked Out Week is happening soon (Starting September 25, 2023). Get info here: https://elizabethmccravy.com/BOD-week In today’s episode, I'm chatting with Amanda Scott, an incredibly talented and inspiring designer friend who signed up for Booked Out Designer in the beta round! She's been honing her skills as a website designer for over 10 years now, working with both b...
231: HI! Big News — I’m Creating a Course for Podcasters, and I Want YOU in the Beta Round 08.09.2023 49:42
This short little (not regularly scheduled episode) comes to you with a huge announcement. An announcement that I am so thrilled to share that I had to just make a random episode about it! I am creating my next online course, and DUH DUH… as the title says it’s for PODCASTERS. Whether you’ve been at the podcasting thing a while or you are a brand new podcaster who wants to start a show but you don...
230: The One-Day Workweek: Building a Multiple 6-Figure/Year Business as a Stay-at-Home Mom with Courtney Lazar from System 05.09.2023 44:56
Have you ever wondered what it would be like to just work ONE day per week? And run a successful 6-figure business? Courtney Lazar (our go to systems expert in episode 226 - make sure to listen to that one if you haven’t yet!), is back on the podcast but this time she’s coming to us as a mom to a toddler with another baby boy on the way, sharing exactly how she built her business as an agency mode...
229: Exciting News! Baby #2 is On Its Way (1st Trimester + 4 Things I'm Doing Differently This Pregnancy) 29.08.2023 46:50
Hey everyone! So, as you can tell from the title, I'm super excited to announce that I'm pregnant with baby number two. I have so much to share with you all! While I am sharing the 4 things I’m doing differently with baby #2 below, this is one conversation you’ll want to grab your earbuds for! I’m sharing: How we found out (and how I shared the news with Adam) The timeline we are lookin...
228: 5 Shifts I Made To Go From Freelancer to CEO When I Started My Business 22.08.2023 50:02
If you're a new business owner or still in the season where you prefer to call what you do a side hustle, freelance work, or a hobby, this is for you. I’m sharing 5 strategies to help you step into a CEO role, even if that term feels silly to you now. It's okay to feel new and uncertain but to grow your business, you need to act like a business owner. That means letting go of the freelan...
227: 3 Subtle Shifts That Make a BIG Difference When Growing Your Team 15.08.2023 21:42
In this episode, we're diving into the topic of working with a team and the importance of effective communication - especially when things are not going well! If the thought of growing, managing, and leading a team sounds overwhelming to you, let me just say this: I had the vision of being a solopreneur when I first started out, but over time, I came to realize that having a team is a game-ch...
226: Beyond Project Management: How ClickUp and Other PM Tools Should Become Your Digital Workspace with Courtney Lazar of SystemsUp 08.08.2023 56:45
I switched my business workspace manager to ClickUp last fall, and it was a big decision. A lot went into the switch, but ultimately, it was the best thing for my business. In today's episode, we dive into the world of business productivity and systems with special guest Courtney Lazar, the CEO and founder of SystemsUp. Courtney shares her expertise in systems solutions, helping six and seve...
225: Creating 30 Days of Content in 5 Days: How to Get Out of the Feast or Famine Marketing Cycle You’re Stuck in with Amanda Warfield 01.08.2023 58:32
In this episode, I got to sit down with Amanda Warfield of Chasing Simple, a simplicity-focused content marketing expert and launch strategist. Amanda helps her clients and students simplify their marketing efforts, allowing them to find the time to market their businesses without being overwhelmed. I was thrilled to have her on the podcast today! In this episode, we dive deep into the concept of...
224: Launching an Unaligned Offer: 8 Lessons Learned from Closing My Membership After Only a Few Months 25.07.2023 43:16
In the previous episode, I shared the mistakes I made during the creation and launch of my membership (and explained why I eventually chose to shut it down!). While I briefly touched on it before, I wanted to go deeper in this episode to explain why I don’t regret the experience AT ALL. In today's podcast, I’m sharing the eight lessons I learned throughout the whole experience and how it’s im...
223: Why I Closed My 170-Member Paid Membership (+ My 3 Biggest Mistakes!) 18.07.2023 41:56
In the online space, we often talk about the good without the bad, right? When we hear about memberships, they are often praised as recurring and consistent revenue and when we think about memberships failing, it’s often because we didn’t “sell” enough. These things were NOT necessarily the case for me, and while I could have “fixed” the mistakes I made, I ultimately decided to close my 170 person...
222: Peek BTS of the Showit Customer Support Team: Everything You Ever Wanted to Know But Couldn't Ask 11.07.2023 46:08
I've been eagerly anticipating this episode's release. If you're a fellow Breakthrough Brand podcast enthusiast, you'll already know how much I adore Showit. As a long-time user and design partner, I even dream in its interface! I can't help but gush about it. However, I understand that website platforms, including Showit, can sometimes feel overwhelming. That's why I...
221: 5 Ways I'm Growing My Website Traffic This Year 04.07.2023 33:23
We're already halfway through 2023, and today, I want to share what I've been doing this year to grow my website traffic. This was one of my BIG goals for 2023, and in today’s episode I’m going to share what I’ve tried, what’s been successful, and what the jury is still out on. Whether you're a newcomer to these methods or are already using them, I hope you'll find some insight...
220: Steal My 8 Step System To Profit First Each Month (Part Two) 27.06.2023 35:21
Want to know EXACTLY what I do each month in my business? Want these 8 steps in a step-by-step guide format with screenshots and examples? Get the FREE guide at https://elizabethmccravy.com/profit-first-guide Last week, I shared my honest review of Profit First, since implementing it into my own business just over six months ago. If you haven’t listened yet, go back and listen to it because I shar...
219: 6 Months into Using the Profit First Accounting Method - An Honest Review + Tips! 20.06.2023 40:10
If you’ve been in the online space for a while, you may have heard of “doing Profit First”, which is based on the popular book Profit First by Mike Michalowicz. It’s a way of taking your profit first (literally) instead of looking at your profit as “what’s left over” after all of your expenses have been paid. When I started using this accounting method in December, I knew I had to share it wit...
218: Navigating Conflict in Your Business with Confidence: Expert Tips for Handling Tough Team and Client Conversations with Jillian Dolberry 13.06.2023 1:02:21
Whether you are like me and work with a small team of contractors, or you are looking to hire your first contractor, this episode is for you! And hey - even if you don’t have a team yet, we are talking about difficult conversations and setting boundaries with clients, too, so this episode absolutely still applies. Today, I’ve brought Jillian Dolberry onto the podcast because she is a PRO at team...
217: 5 Expert Tips for Becoming an Unforgettable Podcast Guest in 2023 06.06.2023 36:19
I’ve been a guest on MANY podcasts at this point over the last 7 years of owning my business. I still remember being absolutely terrified before my first interview. I came prepared with about 4 pages of outlined notes and had literally rehearsed answers to the questions I knew I’d be asked! Not kidding! Who can relate? Now, YEARS later, I can go on a show and feel confident in my answers with ve...
216: My 3 Most Unpopular Opinions about “Girl Boss” Business Culture 30.05.2023 30:27
This episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today! Do you love “unpopular opinions” style content as much as I do? Today, I’m sharing 3 of my most unpopular opi...
215: 4 Secrets to Creating an INSTANT Connection with Your Dream Clients in Your Copywriting with Elise Hodge 23.05.2023 58:18
This episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short-form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today! We all want to write copy that actually connects with our readers, right? Whenever we sit down to write someth...
214: Wealthy Women Know Their Numbers: Building Long-Term Wealth Through Money Mindset and Money Management with Erinn Bridgman 16.05.2023 1:02:24
This episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short-form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today! Today on the podcast, we are talking about building wealth as women. To be honest, I don’t believe this is t...
213: 3 Things I Want to Tell All the Mamas This Mother's Day (Encouragement Pep Talk!) 09.05.2023 27:33
This episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today! Happy almost Mother’s Day, friends! And even if you’re listening to this at a later date, happy day of being a...
212: How Amy Gabriel Turned a $10 Product into a Business That Supports Her Life 02.05.2023 1:04:27
This episode is brought to you by Riverside. Riverside is my favorite software for recording podcast interviews and creating short form videos and YouTube content from those episodes! Visit https://elizabethmccravy.com/riverside to get 20% off your subscription and try Riverside today! Have you ever wanted to peek behind the scenes of a super successful physical product business? Today's e...
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